Същностни характеристики на устойчивите потребителски бързооборотни продукти
Essential Characteristics of Sustainable Consumer FMCG
Author(s): Nadezhda DimovaSubject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Нов български университет
Keywords: isustainability; FMCG; consumer behavior; sustainable consumer FMCG; marketing strategy
Summary/Abstract: Achieving sustainability in various areas of retail requires retailers to know and apply the individual principles that transform ordinary consumer FMCG into sustainable ones. New trends in an increasingly sustainable world and changes in consumer behavior that require the purchase of sustainable products are important prerequisites for building marketing strategies for the implementation of sustainable consumer FMCG.
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 9/2024
- Issue No: 1
- Page Range: 156-168
- Page Count: 13
- Language: Bulgarian
