Kidfluencerek - jogi megoldások a tengeren innen és túl
Kidfluencers - legal solutions near and far

Summary/Abstract: Nowadays, influencer marketing is no longer a novelty. Small and medium-sized enterprises, global companies, and even ordinary people are trying to increase their popularity, and often their income and profits, by taking advantage of the online presence of influencers. However, this profession is not only attractive to adults: according to a 2019 British survey, 30 per cent of 8 to 12 year-olds according to a non-representative American study published in 2023, 57 per cent of young people belonging to Generation X, while according to a Hungarian survey published in 2024, 36.33 percent of the children surveyed answered yes to the question of whether they would like to be famous on the internet as an influencer. It seems that today more and more young people imagine themselves as future content creators, quasi "walking advertising pillars". However, this venture is by no means just a game or a fairy tale. The world of kidfluencers is surrounded by numerous child protection, legal, and ethical issues. In our study, we aim to present American and European legal solutions that seek to provide direct or indirect legal protection for kidinfluencers from a private law, labor law, or economic perspective.

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