DEZINFORMACJA JAKO NARZĘDZIE MANIPULACJI MEDIALNEJ W KONTEKŚCIE KONFLIKTU NA UKRAINIE
DISINFORMATION AS A TOOL OF MEDIA MANIPULATION IN THE CONTEXT OF THE CONFLICT IN UKRAINE

Summary/Abstract: This article examines the complex impact of disinformation on public opinion in the context of the armed conflict in Ukraine. The authors focus in particular on a multidimensional analysis of the phenomenon of disinformation, taking into account various perspectives and factors determining its use in the media. The main research objective of this publication is not so much to explore the specifics of the phenomenon of disinformation itself, but also the related mechanisms of disinformation as means of media manipulation. The research methods used, i.e., content analysis and discourse analysis, enabled a multidimensional approach to the phenomenon of disinformation, which, in a broader context, allowed the authors of the publication to identify specific forms of the phenomenon in question, as well as to reveal the mechanisms of manipulation and persuasive tools used in it. This publication is therefore a clear response to the growing need for in-depth scientific reflection on the role of disinformation in contemporary armed conflicts, in this case with particular emphasis on the war in Ukraine. It is an attempt to draw attention to the fact that in the digital age, information manipulation is becoming an important and often leading tool in the struggle for narrative dominance and influence on public opinion and attitudes. Awareness of the scale of this phenomenon's impact and a thorough understanding of its mechanisms therefore constitute a kind of foundation for effective preventive measures, the application of which will contribute to limiting the negative consequences of disinformation in the public sphere.

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