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CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS

CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS

Author(s): Gheorghe Orzan,Otilia-Elena Platon / Language(s): English Issue: 2/2012

On the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention. Companies have started to rethink their relationships with consumers and adapt to the new online world. In this virtual world of social networks the public is the key element. Consumers perceive the social network as a personal space where they control the content. They decide on their own what they want to see and share with others. Thus, in order to manage marketing communications effectively, marketers must know the consumers’ opinions towards their presence in social networks.

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THE RELATIONSHIP BETWEEN THE COST OF EDUCATION AND THE HUMAN CAPITAL. THE ALIGNEMENT OF ROMANIA TO THE EUROPEAN STANDARDS

THE RELATIONSHIP BETWEEN THE COST OF EDUCATION AND THE HUMAN CAPITAL. THE ALIGNEMENT OF ROMANIA TO THE EUROPEAN STANDARDS

Author(s): Ioana-Julieta Josan / Language(s): English Issue: 2/2012

Once with the development of the human capital theory, the education received an economic value, which is a quality variable of human resources and the main determinant of economic growth. The famed economists have shown that the remarkable economic effects of the investments in education influence the chances of acquiring a job and earnings, demonstrating how the theory justifies such an investment. Human capital approach allows also estimating the costs of education in schools and higher education, as well as the profits that comes out of it. Thus, the human capital theory is primarily focused on the demand for education. Moreover, the objective function of the state, in terms of education, contains itself two contradictory arguments: the state, theoretically, is a representative and guarantor of the collective good and its organizer; the state will seek to maximize individual education on the one hand and on the other hand will search for the optimization of the relationship between professional training and formal education. Also, in the context of recent years, the budgetary constraints are raising the problem of optimal allocation of the resources, as well as the funding of the performance of the educational services. The particularities, in terms of flexibility and cumulative distribution of the investment levels in the human factors, are translated into a practical action in the sense that global competition, from which Romania cannot decouple. In the long run, there are winning and resisting only those with academic flexible formation and the intelligent persons. Considering the above arguments, the purpose of this paper is to analyze the main characteristics of funding mechanisms for education systems, the volume of spending on education and ways of managing the resources allocated to the education. The cost allocation for education in Romania is investigated in terms of government policies, but also in terms of human capital theory. Also, to answer to the question how Romania had aligned to the modern trends in terms of allocation of the resources more and more important for human capital formation, this paper attempts to estimate the economic effort claimed by the financing of the education system.

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THE JUNE 2012 OPINION OF THE VENICE COMMISSION OF THE COUNCIL OF EUROPE ON THE ACT ON THE RIGHTS OF NATIONALITIES OF HUNGARY. PRESENTATION AND ASSESSM

THE JUNE 2012 OPINION OF THE VENICE COMMISSION OF THE COUNCIL OF EUROPE ON THE ACT ON THE RIGHTS OF NATIONALITIES OF HUNGARY. PRESENTATION AND ASSESSM

Author(s): Bogdan Lucian Aurescu / Language(s): English Issue: 2/2012

The paper undertakes an analysis of the June 2012 Opinion of the European Commission for Democracy through Law (the Venice Commission) of the Council of Europe on the Hungarian Act on the Rights of Nationalities of Hungary, adopted in December 2011. The paper approaches this task having as a reference point the European standards on minority protection, but also the concrete needs of the Romanian minority of Hungary in preserving and developing its cultural identity, effort which might be directly affected by the Act. The paper shows that the Opinion of the Venice Commission acknowledges not only the positive aspects set forth by the Act, but also certain important shortcomings that have to be redressed by further amending the Act. Among these, inter alia, one may identify the following: the fact that, being a “cardinal” law, it is quite difficult to amend it; the fact that it sometimes includes an excessively detailed regulation; that it changes the terminology from “national minority” to “nationality”, with important consequences on the manner of projecting the Hungarian interests in connection with the Hungarian minorities abroad (as well as the fact that the Act consecrates the controversial concept of “collective rights”); it includes a narrow definition of the “nationality”, thus excluding the new minorities and creating some difficulties for the Roma, who are not (by tradition) strictly linked to territory; it does not include sufficient guarantees as to the accuracy of ethnic data collection, especially by censuses; it does not provide for concrete measures to ensure the verification of the mother tongue knowledge by minority electors and candidates for self-governments, thus living place for the perpetuation of the phenomenon of the so-called “ethno-business”; the regulation of education for minorities has a degree of uncertainty with regard to the stability and continuity of minority education and might have a negative impact on the parents’ choice as to their children education; it does not address in an appropriate manner the problem of financing of the media for national minorities, and so on.

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THE EU DIRECTIVE ON MEDIATION IN CIVIL AND COMMERCIAL MATTERS AND THE PRINCIPLE OF EFFECTIVE JUDICIAL PROTECTION

THE EU DIRECTIVE ON MEDIATION IN CIVIL AND COMMERCIAL MATTERS AND THE PRINCIPLE OF EFFECTIVE JUDICIAL PROTECTION

Author(s): Antonio Maria Marzocco,Michele Nino / Language(s): English Issue: 2/2012

The essay concerns the implications of EU Directive 2008/52/EC regarding mediation in civil and commercial matters on the right of effective judicial protection. After having underlined the importance assumed in the European Union by alternative dispute resolution, the essay examines the stages that led European institutions to the adoption of the Directive on mediation in civil and commercial matters. The article addresses the aims and the scope of the Directive and subsequently focuses its attention on Directive dispositions regulating the “key aspects” of civil procedure. The essay emphasizes that the Directive, in substance, allows both optional mediation and compulsory mediation. However, compulsory mediation can contrast with the principle of effective judicial protection. Furthermore, the essay deals with the relationship between compulsory mediation and the principle of effective judicial protection, and identifies, examining a recent pronouncement of the EU Court of Justice, the needed requisites to be respected in order that such contrast does not occur.

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PARLIAMENTARY OVERSIGHT IN ROMANIA, A GUARANTEE OF ACHIEVING SEPARATION OF POWERS IN THE STATE

PARLIAMENTARY OVERSIGHT IN ROMANIA, A GUARANTEE OF ACHIEVING SEPARATION OF POWERS IN THE STATE

Author(s): Silvia Mihalcea / Language(s): English Issue: 2/2012

This paper focuses on the dimension of the relationships between the Parliament and other state institutions in Romania (Government, chief of state, public administration authorities) from the point of view of the parliamentary oversight. The reason and the necessity of the parliamentary oversight comes naturally from the existence of the democratic principle of representation: using the mandate entrusted by the people in the electoral elections, the members of the Parliament are entitled and, in the first place, have the obligation to verify the public affairs related to the safeguarding of the national interest and achievement of the well being. This mechanism is a flexible one and involves collaboration, cooperation, balance and thus, it appears as the strongest form in accomplishing the separation of powers in the state. The paper approaches the early developments and the evolution of the parliamentary oversight, the wide range of tools used by the Parliament to carry out this function (procedures and forms) according to the stipulations of the Constitution, laws and European Treaties and emphasizes the role of the parliamentary practice in this field. The study also puts forward a series of detailed recommendations aiming to improve the quality of this act. A new element is the parliamentary oversight in the field of European affairs, introduced by the implementation of the Lisbon Treaty, which consolidates the role of the national assemblies in order for them to become important actors in the European construction by their active involvement in the decision making.

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THE ROLE OF THE EUROPEAN UNION CHARTER OF FUNDAMENTAL RIGHTS IN THE NEW EUROPEAN CONTEXT

THE ROLE OF THE EUROPEAN UNION CHARTER OF FUNDAMENTAL RIGHTS IN THE NEW EUROPEAN CONTEXT

Author(s): Oana-Mihaela Salomia / Language(s): English Issue: 2/2012

The Charter of fundamental rights of the European Union was proclaimed by the European Commission, the European Parliament, and the Council of the European Union at the European Council held at Nice on the 7 December 2000, was modified on 12 December 2007 at Strasbourg, and, today, according to article 6 in the Treaty on European Union, the Charter gained the juridical value of an constitutive European treaty. The way it has been conceived, the content of the Charter reflects the Union’s desire for the autonomy of the juridical order. The Charter clearly states the fact that it solely seeks to protect the fundamental rights of the individuals with regard to acts undertaken by the EU institutions and by the member states in applying of the Union treaties. A protocol to Lisbon Treaty introduces specific measures for the United Kingdom and Poland seeking to establish national exceptions to the application of the Charter. The new treaty provides a new legal basis for accessing of the Union to the European Convention on the Protection of Human Rights and Fundamental Freedoms.

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COMPARATIVE STUDY ON ACCOUNTING AND FISCAL AMORTIZATION

COMPARATIVE STUDY ON ACCOUNTING AND FISCAL AMORTIZATION

Author(s): Mariana Gurău,Maria Zenovia Grigore / Language(s): English Issue: 2/2012

Placed in the international trend, Romanian accounting had experienced various changes, especially as regards of progress on disconnection between accounting and fiscality. In the present, fiscal rules should not have any role in accounting decisions, because accounting rules are applied to produce accounting information that is useful in making decisions and to provide a "true and fair view" upon financial reality of the entity. However, the barrier in the habit of accounting to thinking for fiscal point of view all economic transactions remains insurmountable, yet. Starting from this perspective on disconnection between accounting and fiscality would mean that amortization recorded in the accounting, as a result of management policy, to be different from fiscality amortization, to calculate income tax. Although formally accepted, disconnect between accounting and fiscality continues to meet many difficulties. In this sense, it is usual in practice to use the same method of amortization for accounting purposes and for fiscal purposes to prevent complications of double track amortization and prevent wandering in the rules in this field. Accounting rule is deliberately eluded in favor of the fiscal rules. This is the reason we proposed to make in this paper a comparative study between norms and rules on accounting and fiscal amortization, paper in which we intend to show the benefits of applying accounting and fiscal rules separately.

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COORDINATES OF ROMANIAN SUSTAINABLE DEVELOPMENT

COORDINATES OF ROMANIAN SUSTAINABLE DEVELOPMENT

Author(s): Vladimir-Codrin Ionescu,Viorel Cornescu / Language(s): English Issue: 2/2012

Strategic objective of macroeconomic management, sustainable development implies the identification of an interaction space between economic, social, environmental and technological systems, in a dynamic and flexible process of functioning. Starting from fundamental macroeconomic principles, the paper synthesizes relevant aspects concerning planning, as main instrument of macroeconomic management and macroeconomic modelling, as a basis of substantiating development strategies. Likewise, the paper presents a mix of politics which operationalization could register Romania on sustainable development coordinates.

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THE PROCEDURE REGARDING THE ADMISSION OF GUILT

THE PROCEDURE REGARDING THE ADMISSION OF GUILT

Author(s): Andrei Zarafiu / Language(s): English Issue: 2/2012

Considering the present normative framework, even if in criminal matters the transactions between the judicial organs, which exercise the procedural function of indictment, and the defendant are not permitted, the admission of guilt appears as an incipient form of negotiation of penalty. In anticipation of a future special procedure regarding the accord of admission of guilt, the present institution has generated a great amount of controversy which has, inevitably, caused a matchlessly practice to appear. The purpose of this study is to identify the primary consequences of the norms which now regulate the judgment regarding the admission of guilt and to offer concrete and punctual solutions to the grave problems generated by a defective normative framework. The article has as basic study a documentary material which is comprised not only of normative guidelines, but also of a judicial practice generated by the application of these norms for almost a year. Last, but not least, the actual dimension of the admission of guilt procedure is also underlined by the dealing of the legal issues introduced by the Constitutional Court’s recently handed down decisions in these matters.

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CONSIDERATIONS CONCERNING ACCOUNTING INFORMATIONS AND ACCOUNTING DECISIONS AND THEIR IMPLICATIONS IN BUSINESS MANAGEMENT

CONSIDERATIONS CONCERNING ACCOUNTING INFORMATIONS AND ACCOUNTING DECISIONS AND THEIR IMPLICATIONS IN BUSINESS MANAGEMENT

Author(s): Andreea Paula Dumitru / Language(s): English Issue: 2/2012

The accountants need to make choices to recognize, evaluate and classify business transactions for assuring true and fair value of informations. In this paper, we try to classify these choises so that called accounting decisions. Also we try to view them in an informational perspective knowing the importance that accounting informations has in the process of making business decisions.

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LEGAL FRAMEWORKS ON TRAFFICKING IN PERSONS

LEGAL FRAMEWORKS ON TRAFFICKING IN PERSONS

Author(s): Fabio Paolini / Language(s): English Issue: 2/2012

Always in order to realize the best prevention and contrast of the trafficking of minors, the research underlines the necessity of armonization all the national legislations (up to now well 27 differet approaches pertaining to each EU member states) according the numerous directives formulated and reproposed by the European authorities.

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THE ASSESSMENT OF RISKS THAT THREATEN A PROJECT

THE ASSESSMENT OF RISKS THAT THREATEN A PROJECT

Author(s): Marius Alexa,Cristina Maria Stoica,Boris Constantin / Language(s): English Issue: 2/2012

A project consists of a number of interrelated tasks whose aim is to produce a specific result. A project risk analysis consists of analyzing schedule, cost risk, quality of the final product etc. A cost risk analysis consists of looking at the various costs associated with a project, their uncertainties and any risks or opportunities that may affect these costs. The distributions of cost are added up in a risk analysis to determine the uncertainty in the total cost of the project. A schedule risk analysis looks at the time required to complete the various tasks associated with a project, and the interrelationship between these tasks. In this paper we want to study the various risks associated with the project. We start this study with the assumption that a project’s cost and duration are linked together and also cost elements and schedule durations are correlated. The normal uncertainties in the cost items are modeled by continuous distributions like the Pert or triangular distribution. For project schedule modeling the most flexible environment is spreadsheet. We are interested in building blocks that typically make up a schedule risk analysis (also a cost risk analysis) and then show how these elements are combined to produce a realistic model. In the same time we want implement software tools for run Monte Carlo simulations on standard project planning applications.

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NEW CONCEPTS IN ROMANIAN PRIVATE LAW: THE ENTERPRISE

NEW CONCEPTS IN ROMANIAN PRIVATE LAW: THE ENTERPRISE

Author(s): Cristian Gheorghe / Language(s): English Issue: 2/2012

The new concept of enterprise is laid down in new Civil Code in connection with another new concept: the professional (entrepreneur). The old commercial terms, commercial acts and deeds and merchant, have been well represented in legal texts in comparison with present concepts. Our new code imported these concepts together with their weaknesses from the Italian and Quebec Codes. The short references within the Code to enterprise and professional put again the burden of clarification on the scholars’ shoulders.The law defines the professionals as the persons who carry on an enterprise and therefore the legislator pursues to the ‘carrying on an enterprise” definition. Doing so, in fact the legislator leaves the enterprise concept undefined. The carrying on by one or more persons of an organised economic activity, whether or not it is “commercial” in nature, consisting of producing, administering or alienating property or providing a service, constitutes the carrying on of an enterprise. The enterprise is a term long time connected with commercial and private law. All past decades, beginning with the old Commercial code, then socialist economy and post-communist era used intensively the concept of enterprise. The meaning of this term differed substantially in every decade. Present notion need scientific scrutiny in order to crystallize a convergent approach. In our paper we will consider the notion of enterprise starting from the past perception of this concept then we will try to observe the variety of enterprises under present law.

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IMPLEMENTING A NATIONAL PREVENTIVE MECHANISM FOR THE PREVENTION OF TORTURE AND OTHER FORMS OF CRUEL, INHUMAN OR DEGRADING TREATMENT OR PUNISHMENT IN P

IMPLEMENTING A NATIONAL PREVENTIVE MECHANISM FOR THE PREVENTION OF TORTURE AND OTHER FORMS OF CRUEL, INHUMAN OR DEGRADING TREATMENT OR PUNISHMENT IN P

Author(s): Radu-Florin Geamănu / Language(s): English Issue: 2/2012

With the ratification of the Optional Protocol to the Convention against Torture and other Cruel, Inhuman or Degrading Treatment or Punishment (OPCAT) by Law no. 109/2009, Romania has taken a further step in strengthening the preventive monitoring of places of detention by an independent body as a form of preventing and combating torture and other forms of ill-treatment in different places of detention. Consequently, Romania is to establish a National Preventive Mechanism (NPM) for the prevention of torture and other forms of cruel, inhuman or degrading treatment or punishment in places of detention. The paper will focus on the study of the OPCAT provisions regarding the NPM, aimed at establishing a system of regular visits undertaken by an independent national body to places where people are deprived of their liberty. Due attention will be granted to the existing domestic mechanisms and to the analysis of the legislation of certain European states that already implemented OPCAT.Furthermore, this article will assess the difficulties which the implementation of a NPM in Romania poses, the shortcomings of such an endeavour, with a view to the understanding of the minimum pre-requisites for an effective functioning of such a national body and taking also into consideration the Principles Relating to the Status of National Institutions for the Promotion and Protection of Human Rights (Paris Principles).To close with, the study will attempt to present some recommendations meant to ensure a firm and efficient implementation of the NPM in Romania.

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ORGANIZATIONAL CHANGE IN KNOWLEDGE-BASED FIRM

ORGANIZATIONAL CHANGE IN KNOWLEDGE-BASED FIRM

Author(s): Vladimir-Codrin Ionescu,Viorel Cornescu / Language(s): English Issue: 2/2012

For sustainable competitive advantages gain, modern organizations, knowledge-based, must promote a proactive and flexible management, permanently connected to change which occur in business environment. Contextually, the paper analyses impact factors of the environment which could determine a firm to initiate a programme strategic organizational change. Likewise, the paper identifies the main organizational variables involved in a changing process and emphasizes the essential role which managers and entrepreneurs have in substantiation, elaboration and implementation of organizational change models.

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ACTIVE AGEING AND REFORMING PENSION SYSTEM. MAIN CHALLENGES

ACTIVE AGEING AND REFORMING PENSION SYSTEM. MAIN CHALLENGES

Author(s): Valentina Vasile / Language(s): English Issue: 2/2012

Active ageing and economic crisis create a great pressure on pension systems, from the financial sustainability and performance of the old architectures of the 3 tired system point of view. Reforms of public pension systems during the last years highlight that demographic ageing is a major influence factor on financial sustainability of the national insurance and social assistance systems, with long-term effects. Associated with “classic” demographic ageing (low birth-rate, increase of the average life expectancy) for some new member states, such Romania, labour mobility on medium- and long-term and the change of its largest part into emigration, heightens labour force ageing and diminishes participation to insurance systems (due to the low portability of pensions). To these are added also the specific effects generated by the crisis that have put pressure on decreasing social expenditures, in reverse trend against the demand generated by demographic ageing. Romania, and also several EU member countries are involved in large-scale actions of reforming pension systems both as answer to the increase in the numbers of elderly population, and implicitly of associated social expenditures, but also for stimulating the extension of active life. The increase in the standard retirement age and its correlation to life expectancy constitute priorities of changing the methodology in pension computation. The reformed policies in the field of pensions pursue as well restricting accessibility and diminishing early-age retirement schemes in parallel with stimulating the employability of individuals aged 50 and over. In this paper we present the main policy action in order to stimulate and develop a new model of old age insurance and a new pattern of incomes after retirement, and also to investigate the support measures among EU member state for active ageing and increase incomes for elder persons.

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“WITH COURAGEOUS FAITH…”

“WITH COURAGEOUS FAITH…”

Author(s): Klára Hamburger / Language(s): English Issue: 02/2011

On the Occasion of the 200th Anniversary of the Birth of Ferenc Liszt

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IN THE MAELSTROM

IN THE MAELSTROM

Author(s): Klára Tóth / Language(s): English Issue: 02/2011

The film was followed by a few moments of silence that felt like an eternity in the crowded Uránia theatre. Only afterwards was there applause, but subdued and careful, as if for lack of a better response the viewers who had assembled for the premier had felt compelled, out of respect for ceremony, to put their hands together.

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ESTONIANS, FINNS, HUNGARIANS, TURKS AND MONGOLS

ESTONIANS, FINNS, HUNGARIANS, TURKS AND MONGOLS

Author(s): Jaan Kaplinski / Language(s): English Issue: 02/2011

In his book Jenseits von Gut und Böse, Friedrich Nietzsche claims that “the people native to the Ural-Altaic language region (where the concept of the subject is the most rudimentary) are very likely to look at the world differently and discover different modes and manners for themselves than those of the Indo-Germans or the Muslims.” Nietzsche’s ideas pose a kind of challenge for us, Estonians, Finns, Hungarians, Turks and Mongols. In fact, Nietzsche inquired about the possibility or even necessity of diverging philosophies dwelling in our languages. In Greek the word “philosophy” means “a love of wisdom.” Could Finno-Ugric wisdom be different from the wisdom of the Indo-Europeans? Does wisdom depend on language? Does the Hungarian word “bölcs,” or “wise” mean something other than the Greek word “sofia”? The notion of the word “philosophy” did not exist in China before the 20th century, despite the fact that many Chinese thinkers have explored topics similar to those of Western philosophers. In this regard, perhaps it would be better to discuss Finno-Ugric (Turkish or Mongol) thinking and communication instead of Finno-Ugric philosophy. An even more debatable issue is whether language is itself a means of thinking. Is there thinking without language, and if so, what is such thinking like? The highly debated question of linguistic psychology (whether language is prior to thinking or thinking is prior to language) is a correlated topic bearing the subject at hand. Does a Finn or a French person think in a different way? But what is thinking? In this respect Nietzsche might have been the first thinker to suggest that instead of “I’m thinking” (ich denke) we should perhaps say, “it makes me think,” or in German, “es dünkt mich.”

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LAST POEMS: GYULA ILLYÉS IN TRANSLATION

LAST POEMS: GYULA ILLYÉS IN TRANSLATION

Author(s): Tony Brinkley / Language(s): English Issue: 02/2011

For me Charon’s Ferry, Bruce Berlind’s beautiful translations of Gyula Illyés’ poetry, is also a remarkable selection of last poems. Why call them “last poems” or read them in that way? If last poems form a genre – and Harold Bloom suggests that they do – this does not require that the poems be the last that their authors may have written. I can write a last poem at any age. I can write many last poems over many years. A poet, Bloom says, begins to write last poems when “lastness” for the poet becomes an active “part of knowing,” when in the light of this event and its compelling imaginative impulse, “the the” (as Stevens calls it) changes meaning. “When was it one first heard of the truth? The the,” Stevens asks.

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