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Обучението по уеб дизайн като част от висшето образование – мотивация, практика и проблеми

Обучението по уеб дизайн като част от висшето образование – мотивация, практика и проблеми

Author(s): Yuliana Dochkova-Todorova / Language(s): Bulgarian Issue: 2/2017

The paper discusses some problems of web design training in the university teaching courses. The role of web design knowledge for students’ realization, the requirements to the content of the subject and the impact of web standards are analyzed. Opportunities for increasing students’ motivation and putting learning close to the practice are suggested. Types of tasks which are to find their place in lectures, tutorials and examination tests are formulated.

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Детските рисунки като документ на епохата

Детските рисунки като документ на епохата

Author(s): Mariana Garmidolova / Language(s): Bulgarian Issue: 1/2019

The children’s art occupies an important place in the cultural space. Each child’s drawing reflects the culture of an epoch and therefore it can be investigated as a special document. Historical events, rituals, traditions, habits, clothing – everything is demonstrated in the children’s artwork. The children’s art language has specific features. It is generalized, spontaneous, expressive and schematic. All these characteristics give us reason to talk about children’s visual meta-language. In order to interpret children’s drawings correctly, we must know the principles of the meta-language. Each child’s drawing is a source of information about the tangible and spiritual culture of an epoch. Very often the children’s drawings possess some of the qualities of the works of art, created by mature artists. However, children’s art has its own principles, specific qualities and methods of creativity and therefore it is given a sovereign place in the world of fine arts.

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Varia: Изкуството твори мир по време на война. Стенописите на Александър Божинов в Свищовската стопанска академия

Varia: Изкуството твори мир по време на война. Стенописите на Александър Божинов в Свищовската стопанска академия

Author(s): Ventsislav Vezirov / Language(s): Bulgarian Issue: 2/2020

The article presents, analyzes and systematizes the nature and problems related to Alexander Bozhinov’s murals at D. A. Tsenov Academy of Economics, Svishtov. The relations between Alexander Bozhinov and his uncle – the donor Dimitar Tsenovich – are considered in order to clarify the creative process and the aesthetics of these works. The historical context and the artistic views of the artists are elucidated on by drawing a comparison between Nikolai Pavlov and Alexander Bozhinov; the murals are compared to what was achieved in the Bulgarian fine arts by that time – 1941. The idea is that the work of art created in times of war saves the spirit of the people after the war.

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DAS IMAGINÄRE ALS TEIL DES FREMDSPRACHENUNTERRICHTS

DAS IMAGINÄRE ALS TEIL DES FREMDSPRACHENUNTERRICHTS

Author(s): Ivica Kolečáni Lenčová,Zuzana Tomčániová / Language(s): German Issue: 1/2023

The Imaginary as the Part of the Foreign Language Education. Inner images (visual mental representations) undoubtedly constitute an intrinsic part of our personal world. They are independent of external visual stimuli and they are stored in the brain. Associative relations – as part of the speaker's individual lexicon in his semantic memory – are evoked in one’s memory as ready-made units. Instead of a purely cognitive transfer of materials, they serve – together with visual mental representations – as a support for sensory-reflexive and imaginative-creative processing of themes. The recall of these units in the memory can be supported by works of art. It is the figurative-iconic process of storage in the memory – which takes place in the educational process in parallel with the linguistic-conceptual one – that significantly contributes to a deeper and more permanent consolidation of the learning materials. The integration of works of art into foreign language education thus not only supports the development of language competence, but also the aestheticization of the learner. The article presents new didactic procedures in teaching German as a foreign language through works of fine art

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„Sonsten sind wir alle wohlauf und haben hauptschöne divertimenti.“ Mikulov jako dějiště oslav císařského dvora v 17. století

„Sonsten sind wir alle wohlauf und haben hauptschöne divertimenti.“ Mikulov jako dějiště oslav císařského dvora v 17. století

Author(s): Miroslav Lukáš,Christian Neuhuber / Language(s): Czech Issue: 2/2022

This study deals with three visits by members of the Habsburg family to the South Moravian town of Mikulov (Nikolsburg) in the second half of the 17th century. In 1672 Emperor Leopold I and his wife Margaret Theresa stayed here; in 1676 Archduchess Eleonore Maria, after a planned visit by the Emperor and his second wife Claudia Felicitas had been cancelled the previous year, and in 1691 the Emperor with his third wife Eleonore Magdalena. For these important visits Mikulov constituted an attractive place to stay not only because of its strategic location on the route from Vienna to Brno (Brünn), or because of the Habsburgs’ close ties with Dietrichstein, to whom the estate belonged, but above all because of the local pilgrimage tradition. All these visits were accompanied by lavish programmes of festivities. In the case of the imperial visits, musical-dramatic productions were also prepared. In 1672, the serenade Il nuovo Giardino delle Hesperidi was planned to be performed for the Empress’s name-day, and in 1691 the serenade Gli auguria veracemente interpretati, intended for the Emperor’s birthday, which made Mikulov the only Moravian town at that period to experience festivities of this kind.

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Photographic appropriation vs. Baroque painting expressiveness. Postmodern artistic practices in Benetton advertising

Photographic appropriation vs. Baroque painting expressiveness. Postmodern artistic practices in Benetton advertising

Author(s): Cătălin Soreanu / Language(s): English Issue: 1/2021

In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources. The realism of the image, the endless possibilities in managing the visual composition, the premises of reproductibility and, last but not least, the appetite of an audience eager for technological image, ensured the success of this medium acquisition in the field of advertising expression. The way in which photography is used in advertising mechanisms is, instead, the prerogative of the artistic sphere and it is fully subject to professional standards of design, concept, and realization of the image. In particular, we examine how contemporary advertising becomes the territory where various means of expression contribute in a complementary way to the constitution of the meaning of a work, emphasizing the specific sensitivity of those expressive mediums – namely photography and painting. The case study will approach the activity of Oliviero Toscani and his collaboration with Benetton, materialized in memorable advertising campaigns that have practically rewritten the visual history of contemporary advertising. Using “AIDS – David Kirby” ad from Benetton’s “Shock of Reality” advertising campaign from 1992, we will specifically analyze the creative premises and mechanisms that characterize Toscani’s creation, the reading conditions of his advertising works, as well as the way in which his creative strategies combine the expressiveness of the referential painting memory with the technological precision of press photography, and the appropriation artistic strategies specific to postmodernity.

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The Evolution of the Image Iconography of James Borovichsky

The Evolution of the Image Iconography of James Borovichsky

Author(s): Vyacheslav Vyach. Babiyak,Olga A. Tuminskaya / Language(s): English Issue: 2/2021

The question of the evolution of the iconographic image of St. James of Borovichi is considered in the time interval: the miraculous appearance of the saint in the 13th century, the preparation of the memorial service between the 16th -17th centuries, the formation of variants of local iconography between the 18th -19th centuries. We are talking about the formation of a local iconographic performance, characteristic to "Borovichi" and "Valdai" types, the focus being the image of the fool (in a robe and with a scarf on his loins). The description and analysis of the composition of the copper icon with the image of St. James of Borovichi from the personal collection of V. V. Babiyak bears the character of attribution and it is introduced into a wide scientific context.

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Fear and Transgression in the Imaginary of Hieronymus Bosch and Francisco Goya

Fear and Transgression in the Imaginary of Hieronymus Bosch and Francisco Goya

Author(s): Radu Carnariu / Language(s): English Issue: 1/2022

This research prospects the fantastic imaginary of Hieronymus Bosch and Francisco Goya from the perspective of two fundamental characteristics common to the two artists: fear, with its influence on the production of phantasms, beyond historical and iconographic frameworks specific to their times, and transgression, which determines psychologically the typology of the artistic approach, the special phenomenology of the creative labor from the “forbidden imaginary” (Freud) and the “creative surprise” (Anzieu) to the aesthetic sublimation of various “clandestine delights” (Huyghe). In the case of Hieronymus Bosch, the fantastic imaginary is provoked by the fear of damnation, from the visionary interstices of which the clandestine delights of a guilty duality erupt to the surface of the image. In the case of Francisco Goya, the fantastic imaginary is determined almost obsessively by the fear of human bestiality, whose best avatar is Saturn devouring his sons, the sinister keystone of the famous Casa del Sordo. The research connects several theoretical, historical and psychoanalytic perspectives, based on notable studies on the artistic particularities of the two visionaries, following, especially, the impact over time on romanticism, expressionism or surrealism.

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Introduction: Translation and transformation in audiovisual and digital culture

Introduction: Translation and transformation in audiovisual and digital culture

Author(s): Evangelos Kourdis,Kristian Bankov / Language(s): English Issue: 1/2023

The contributions to this volume of Digital Age in Semiotics and Communication deal with various translation phenomena such as intermediality, film adaptation, film colorization, remediation and various technospheric phenomena such as cinefication, audiovisual and digital mass culture, digital transformation, cyberspace, and digital image. The first group of articles shows that those phenomena are characteristics of a rich interesemiotic space. As Torop (2020: 269) states, “in intersemiotic space, the original text and all of its translations comprise a mental whole, which is all-encompassing for collective cultural memory and selective for every individual reader. In the context of culture, intersemiotic space is also a space of transmedial translation”. The new cultural texts (metatexts) resulting from intersemiosis is expected to carry additional connotations1, a characteristic of particular semiotic interest. The second group of articles reveals the advantages of the semiosphere of digital culture. As Bankov (2022: 26) highlights, “in digital culture, language is no longer the lord of semiotic phenomena; the latter is the communicative disposition of the culture holders. The language is there, together with an incredible variety of visual, audio, kinetic and other expressive forms”. A significant innovation is that other expressive forms could also be interactive.2 Τhis interaction seems to be the essential different characteristic in relation to the study of other cultural texts, an element that justifies the use of the term platfospehere in the context of the semiosphere.3

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Me, myself, and my avatar - a semiotic study into digital transformation via avatars

Me, myself, and my avatar - a semiotic study into digital transformation via avatars

Author(s): Kyle Davidson / Language(s): English Issue: 1/2023

The Chinese musical idol show, Dimension Nova, (produced by entertainment company IQIYI) follows the same formula as other shows where a panel of judges choose from a pool of hopefuls to find the best singer. However, the contestants for Dimension Nova are virtual beings. The way these characters are presented, and the way the show is edited, intends for the creations to be the focus of the audience, not the creators behind them. Thus, augmented reality cameras render dances, conversations, performances, and rehearsals for broadcast with the models – or avatars – simulating a mixed reality environment. The audience fantasy is a collaboratively constructed reality – a feat made possible by virtue of the ubiquity of the digital avatar within the zeitgeist of society. The transformation of the avatar from a representation of the user to an individualised entity, interactive and reactive, as we progress from Web 2.0 era to the new Web 3.0 society of omnipresent computing is the focus of this article and is introduced by what I term the “hypervirtual” environment of the future.

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ROTHKO İLE GORKY’NİN ESERLERİ BAĞLAMINDA SOYUT DIŞAVURUMCULUK AKIMININ İNCELENMESİ

ROTHKO İLE GORKY’NİN ESERLERİ BAĞLAMINDA SOYUT DIŞAVURUMCULUK AKIMININ İNCELENMESİ

Author(s): Atalay MANSUROĞLU / Language(s): Turkish Issue: 98/2022

Art develops and changes in parallel with the development of societies. The main reason for this situation is that the structure of human art is dynamic. Each individual or social event shows its traces in the works produced by the artist. Abstract expressionism is also a trend developed in painting art depending on social developments. The importance of the Abstract Expressionism movement was the first time that art and art movements that developed in Europe from the Roman period to the Renaissance and the beginning of the 20th century, when the industrial revolution took place, moved to America continent, although the founding artists were not American. In this context, it pushed the countries parallel to the developing industry in Europe to seek resources and to war with other especially neighbouring countries, led to authoritarian and oppressive regimes to come to power, eventually suppressed art and artists and forced them to migrate. The fact that both artists subjected to pressure due to their different ethnic and religious backgrounds, so they changed their names and met in America played an important role in the study of the two Abstract Expressionist artists selected for the study. The fact that the founding artists and also the audience were affected by these wars, which continue spiritually even though they are physically away from the war, may have made this movement especially emphasize freedom. In addition, the sense of conveying the experiences of artists may have played a role in shaping this movement. Abstract Expressionism; The fact that the artist's inner world seen in the work without bound by any rule also means that the work is free and original. Since it is not possible to reflect the events in the work by adhering to any pattern, it has become a necessity to exceed the limits in expressing feelings and thoughts. Gorky and Rothko also reflected their inner worlds in their works and described as important representatives of the abstract expressionism movement. In the study, the understanding of expressionism of the two mentioned artists and their transfer to their works evaluated.

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KURBANIN GEREKLİLİĞİ: SANATTA TEKRARLANAN KURBAN SEMBOLİZMİ VE METAFORLARININ TEMATİK BİR ANALİZİ

KURBANIN GEREKLİLİĞİ: SANATTA TEKRARLANAN KURBAN SEMBOLİZMİ VE METAFORLARININ TEMATİK BİR ANALİZİ

Author(s): Sevtap ÖRGEL / Language(s): Turkish Issue: 100/2022

The impulse that has shaped the image since cave times is ideological domination as well as artistic anxiety. The sovereign power, which diversifies from religious thinking to political regime and gathers around a certain ideal, is a formative that integrates abstract thinking with vital practices. Therefore, while reading the phenomena that have been revealed throughout history, not referring to the dominant formative vocabulary of the sovereign will make it impossible to analyze the work. The image of the ' sacrifice repeated in art', examined within the scope of the research, has a psychological formation as well as theological in terms of both the source of the image and the concept of sacrifice; therefore, when discussing the works produced around this theme, it will inevitably be necessary to look at the 'community culture' created by the dominant ideology. The primitive ancestors' questioning of reality corresponds to their examination of the world in order to make sense of the apparent reality and what lies behind this reality. Cave wall paintings, which are supposed to be the first examples of artistic performance today, are a visual representation of this effort. The sacrifice as an image that has been told and repeated since the times when art replaced literacy, draws a picture of an intellectually common understanding and criticism around concepts such as purification, gratitude, wish and punishment, although it contains qualitative differences due to geographical-religious factors. Despite its separation in practice and method, this image, which points to the same source as an internal impulse, focuses on the metaphor of living sacrifice and sacrifice, from polytheistic religions to monotheistic religions, from human to animal, on an east-west axis. The framework is limited to the visual art dialogue of religious culture and psychological attitude. In the research, in which works belonging to different times from the history of art will be used, the metaphor of sacrifice will be handled as a concrete phenomenon of intellectual heritage as it has been transferred to the present day in terms of form and content; artistic examples will be included in order to reveal the thematic bases of the subject rather than analytical description.

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KÜRESEL İKLİM DEĞİŞİKLİĞİNİN ÇAĞDAŞ SANATA YANSIMALARI

KÜRESEL İKLİM DEĞİŞİKLİĞİNİN ÇAĞDAŞ SANATA YANSIMALARI

Author(s): Figen GİRGİN / Language(s): Turkish Issue: 2/2022

The relationship between nature and nature-human is one of the main subjects of art since cave drawings. Nature, which serves as a backdrop for the figure, becomes a topic in itself during the Renaissance and later. Along with the Industrial Revolution, the development of technology, the growth of cities, the change in the appearance of cities and pollution are evident in Claude Monet’s drawings on the River Thames in London. Burning too much coal to meet the demand for cheap and reliable energy, and the coal being burned without filtering, causes air pollution, which is revealed in the foggy image Monet loved in London and in his paintings. Umberto Boccioni, on the other hand, saw the steam coming out of trains and the exhaust gas coming out of cars as a reflection of the dynamic conditions of modern life and associated it with movement and progress. With factories and factory chimneys stripped of human presence and polluting the sky, Charles Sheeler was emphasizing a new landscape under the influence of industrialization. Although environmental pollution can be seen in these artworks, this was not the main thing that the artists wanted to bring to the agenda. As the end of the 20th century approaches, the issues of environmental pollution and climate change, which are mentioned together with land art, begin to be emphasized in contemporary art. In these artworks, the aim of the artists is to show the increasing and inevitable effects of climate change and to raise awareness. In this research with descriptive survey model, global climate change; analyzed through the artworks of prominent contemporary artists in this regard.

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De la excelența designului la excelența interpretării, Giuseppe Guarneri del Gesù și Niccolò Paganini

De la excelența designului la excelența interpretării, Giuseppe Guarneri del Gesù și Niccolò Paganini

Author(s): Alexandru Mihai / Language(s): English,Romanian Issue: 10/2022

In the history of the violin, from design and construction to performance, two names stand out both for the value of the level of craftsmanship and for the fact that they are closely related even though the fields of activity are different. Giuseppe Guarneri del Gesù (1698 – 1744), one of the most famous masters of Italian luthiery, and Niccolò Paganini (1782-1840), perhaps the most famous violinist of all time. Analising the results of the two, we discover a common denominator that each time fuels the reputation of the two even more. The "Il Cannone" violin is the result of a complete creative process aimed at both the manufacturer and the customer, but wich projects a final result that serves the listener and all of mankind, opening new paths not only in innovation and design of the instrument, but also in the techniques and possibilities of interpretation, actively contributing to the process of continuous development and creation in the two fields. The violin “as an object, was and continues to be an extension of the hand, an ally of man, a precious help in solving some of his many problems of living, in support of activity, in support of the efficiency developed towards the goal and with the possibility of to shorten their path to reach it.”

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Modernismul Fotografic şi Formele Incipiente ale Fotografiei Construite

Modernismul Fotografic şi Formele Incipiente ale Fotografiei Construite

Author(s): Luca Mixich / Language(s): English,Romanian Issue: 10/2022

This article analyzes the forms that constructed photography developed in the context of photographic and artistic modernism of the first half of the 20th century. The contrast between the dominant approaches, at the aesthetic level in modernist photography, but also the positioning of the constructed photography in this context, will be emphasized. At the level of analysis, photographic creations belonging to artists such as Man Ray, Hans Bellmer, Claude Cahun, William Mortensen will be interpreted. All these photographers related in a certain way to the constructed photograph. Those defining but also particular aspects of them will be captured.

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LA GÉOMETRIE, LA SPIRALE ‘AL-HALAZUN’ ET LA GLORIFICATION DE LA NATURE POUR L’AMOUR DIVIN

LA GÉOMETRIE, LA SPIRALE ‘AL-HALAZUN’ ET LA GLORIFICATION DE LA NATURE POUR L’AMOUR DIVIN

Author(s): Sofia TABARI / Language(s): English Issue: 1/2022

Without orthogonality and without visible axiality, in appearance the garden of Algiers of the Ottoman period does not follow any geometry, it presents itself on a sloping ground with grass, flowers and fruit trees following the logic of the cultivator who has respected the movement of the sun, the cultivation techniques and the irrigation system. It seems like a natural landscape whose vegetable, ornamental and medicinal plants, coexist by means of highly developed cultivation techniques. The absence of apparent geometry certainly gives a natural character to the garden and a great feeling of pleasure. However, it is on the basis of a circular and spiral geometry that a spatial hierarchy of the garden is ordered to give a spiritual and mystical meaning to the garden. Thus, it is from the forest towards the orchard, then towards the courtyard and finally towards the patio that the passage from nature to culture is felt. This garden, described as picturesque by historians, travelers and painters of the modern era, tells of the love of man for his creator, a relationship that the poets and painters of medieval and modern Islamic times have admirably represented. This paper contains a cross-reading of the medieval Islamic painting and of the architecture of the Ottoman Garden of Algiers, which represent depictions of the love of man towards his creator through the geometry of the spiral, a geometry that is both cultural and natural.

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Iconografia colectivizării ’’Demascarea diversiunilor chiaburești"
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Iconografia colectivizării ’’Demascarea diversiunilor chiaburești"

Author(s): Ion Spătan / Language(s): Romanian Issue: 1/1993

Ion Spătan, Head of the Microfilm Department at the Library of the Romanian Academy, presents some samples of the visual means used by the Romanian Workers' Party in the campaign against well-to-do landowners. A special attention is devoted to caricature, an important propaganda instrument which undermined the prestige of the Kulaks in rural communities.

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Edukacja przez sztuki wizualne w procesie przygotowania
dziecka w okresie średniego i późnego dzieciństwa
do stawania się kompetentnym wizualnie

Edukacja przez sztuki wizualne w procesie przygotowania dziecka w okresie średniego i późnego dzieciństwa do stawania się kompetentnym wizualnie

Author(s): Hanna Krauze-Sikorska / Language(s): English Issue: 1/2021

In this article, I would like to make an attempt at a kind of return (probably incomplete and limited) to a unique, due to the potential of its content and forms, process of education of a child through visual arts (optical arts, visual arts) that allows the child to perceive, understand and create the surrounding iconosphere, gradually acquiring competences connected with “visual literacy”. The activities that foster such an activity of the child do not abandon the traditional assumptions of “education through art”, but complement them with new challenges and perspectives. The area of analysis, pointing to theoretical foundations and a review of literature, is reduced in the article to a discourse on the importance of visual literacy as one of the basic human competences and the possibility of using the potential of visual arts in the process of preparing children, already at the level of middle and late childhood, to become visually competent persons in the future.

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The Body is Pivot

The Body is Pivot

Author(s): Tales Frey / Language(s): English Issue: 1/2023

Contradicting the scenario full of images and the frantic pace of succession of information from the current consumer society and its technologies, since 2006 – when Tales Frey conceived the work “O Beijo” in partnership with the artist Cristine Ágape – he has created a series of actions guided by the minimum use of resources so that the main elements gain the maximum symbolic potential in each artistic expression originated. Still in contrast to the operating principle of the present time regarding an excess of information, it seeks to extend the time in activating simple actions, sometimes proposing insistent, repetitive gestures with clear objectives and, sometimes, presenting the body almost inert in a simple standby mode. In the book “Tempo e Memória”, by Katia Canton, there is an excerpt from a speech by the artist Bill Viola taken from an interview granted to Marcello Dantas in his documentary “Processing the Signal” (New York, 1989) where the artist says that the world pushes us to make “things shorter and shorter”, suggesting “more information in less time”. Based on this notion, Bill Viola proposes to do just the opposite: “to show less and less information in more time”. Tales Frey strongly identifies with this notion of time dilation as a tactic to induce the audience to an acute reflection stimulated by the few proposed signs. As questions and possible conclusions emerge on the part of the audience, with the time of action dragged out, an insistent image starts to impel new forms of interpretation about it and, thus, the meanings vary, are confirmed and/or changed and contradict. Although Tales Frey does not intend to place his work of live performance in a specific category, he understands it in part as a plastic art in movement and even as a kind of kinetic sculpture, since he uses the human body as a support to create reliefs, define shapes and spaces, providing three-dimensionality to each work produced, often denying the relations with the classic frontality of the scenic arts and with the inert matter of the visual arts. As opposed to the idea of frantic movement, he names most of his works as choreographies that are not necessarily submissive to the imperative of kinetics. Thinking more broadly about his artistic practice, Frey emphasizes that performance is the most recurrent means of expression in his propositions, but he is very committed to establishing the notion of performativity in different means, for example, using video, photography, the object, and the installation, among others. Although he uses nomenclatures that surround a certain artistic expression, he is aware of a post-media condition marked by the crossing of languages in current practices and, in this sense, each expression proposed by him is always integrated with several others, without walls, without categorical and orthodox restrictions.

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The Evolution of the Mattoni Brand Logo of the Company Mattoni 1873

The Evolution of the Mattoni Brand Logo of the Company Mattoni 1873

Author(s): Ladislav Pátík / Language(s): English Issue: 1/2023

Brand, branding and rebranding are phenomena of today. Brand and brand management are talked about in many contexts today, one of which is the strength and power of the brand. We are currently dealing with a number of branding and especially rebranding campaigns across the entire spectrum of products and services. What does brand, branding and rebranding bring and what does a long-term strategy in the field of rebranding look like? These are the basic questions we want to answer in our study. We chose the Czech brand Mattoni from Mattoni 1873. The goal is to show what a strategic approach to rebranding should look like and what brand and identity elements are part of it. At the same time, we want to point out that rebranding is not just a change to or updating of the logo, but that it is a conceptual and sophisticated system of logical steps that are not static, but reflect development trends. We draw information from generally available secondary data, as well as information provided by the company Mattoni 1873. The complexity, strategicness, long-term and precision of the rebranding of the Mattoni brand is an example and at the same time an inspiration for the correct grasp of the rebranding as a whole.

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