"ETHICS BY MOVIE". AN ALTERNATIVE ETHICS TRAINING METHOD FOR FUTURE PROFESSIONALS. A PILOT STUDY AMONG ROMANIAN STUDENTS

Author(s): Daniela Tatiana AGHEORGHIESEI (CORODEANU),Vladimir POROCH / Language(s): English / Issue: 53/2016

The paper presents the results of an empirical research that explored the opinion of Romanian students from four different professional Master’s Degree programs, on the impact of applying the method that we have called “Ethics by Movie” (creating the students’ own video scenarios on an ethical topic in teams) on substantiating ethical knowledge, ethical attitude and ethical behavior. The final sample consisted of 395 respondents. The students appreciate several advantages of the above mentioned teaching and learning method (”an ideal practice for understanding a theoretical concept”, ”an interactive method of learning” that helped them ”to acquire ethical concepts more easily or to reflect more deeply on the importance which must be given to ethical behavior, on the consequences of unethical behavior”, etc). Our study might prove to be useful due to the fact that it revives attention to a complementary teaching method that can contribute to increasing awareness of the ethical issues around us, to learning ethical concepts in a more substantiated manner, to the need to solve the ethical dilemmas related to the fact that we must be solidarity in the fight against unethical actions and that, through everything we do, we can send out own ethical message.

15th International Scientific Conference “Business Logistics in Modern Management”

Author(s): Jelena Franjkovic / Language(s): English / Issue: 2/2015

36th Osijek - Pforzheim Symposium Review

Author(s): Ana Pap / Language(s): English / Issue: 2/2015

A Comparative Study of Perception of (Im)Politeness between Iranian EFL Learners and Americans: The Case of Request Speech Act

Author(s): Bahareh Ghasempour,Maryam Farnia / Language(s): English / Issue: 29/2016

Learning a language means learning the culture. What we act and speak reflect the culture of our language. Requests have attracted the attention of many researchers which they have often been investigated adjacent to the politeness (Liu, 2007; Jalilifar, 2009; Al-Marrani & Sazalie, 2010; Félix- Brasdefer, 2010; Youssef, 2012; Mohammadi & Tamimi Sa’d, 2014). The purpose of this study is to examine Iranian EFL learners, Persian native speakers, and American English native speakers’ perception of speech act of requests without politeness markers. To this end, the data were collected from 35 EFL learners, 35 Persian native speakers, and 14 English native speakers. The data were collected through an open ended questionnaire in the form of Discourse Completion Task and a Perception questionnaire in the form of Likert scale adopted from Saidi and Khosravi (2015). The questionnaire consists of situations with variations in contextual variables, i.e. social status: requests made by people of higher social status, equal social status and lower social status relative to the speakers. The participants were asked to imagine themselves in the situations and rate the (im)politeness of each request situation on a 4-point Likert scale. Moreover, they were required to write down what they would say if they were in a situation without politeness markers. A translated version of questionnaire was handed to Persian native speakers. Results indicated that there was a significant difference between EFL learners and English native participants, and also between EFL learners and Persian speakers’ perceptions of (im)politeness of different request situations. Moreover, by comparing the three groups of participants who perceived a request as mostly/ slightly impolite, the writer provided information about their expectations of politeness in different situations. It is hoped that the findings of this study can add to the body of knowledge in speech act studies in general and to our understanding of Iranian EFL learners and Persian native speakers’ perception of (im)politeness in particular.

A CONSTRUCTIVE AND RESPONSIBLE APPROACH TOWARDS „OUT-OF-HOME“ MEDIA

Author(s): Martin Köteleš,Alena Kusá / Language(s): English / Issue: 1/2016

The paper deals with the topic of external offline media which are referred to as „Out Of Home“ media – also known under the abbreviation OOH. It briefly defines the key areas of OOH nowadays and explains particular approaches to be applied when creating visual advertising. The conclusion focuses on our new view of the approach towards these media so as an advertiser has a simple key how to use particular advertising space in the most effective way. Its main target is to enhance communication effectivity for target audience. The paper also highlights some of the main mistakes the promoters often make and recommend the approaches how to avoid them.

A NARRATIVE CRITICISM OF LIFESTYLE REALITY PROGRAMS

Author(s): Travis Loof / Language(s): English / Issue: 1/2015

This article seeks to understand and explain the relationship between lifestyle reality television programs and consumers. Specifically, this article outlines this relationship from a critical narrative perspective by interrogating two common story structures within lifestyle reality programming. By analyzing these narratives, conclusions are drawn about the role of story in consumer behavior. Additionally, this article argues that through the combination of the rhetorical situation of the housing collapse and narrative storytelling, consumers are taught how to perceive and interact when considering the purchase of a house. Finally, this article synthesizes Social Cognitive theory (Bandura, 1986) in conjunction with Narrative theory (Fisher, 1984) to explore how rhetorical criticism can use social science to better understand lived, mediated, experience.

Acquaintance with the fair trade idea in Poland – results of the research

Author(s): Dorota Teneta-Skwiercz / Language(s): English / Issue: 423/2016

The fair trade movement by underlining the ethical aspects of behaving among particular links of delivery chain and assuring proper work conditions and payments for workers on plantations; natural environment conservation and investment towards local society has become a great tool of accomplishment of such concepts within the company management as CSR and sustainability development. The article has been mainly focused on presenting the essence of the FT movement and moreover the evaluation of the possibilities for the development of the FT market in Poland. Main research questions have been phrased as follows: What is the degree of the knowledge of the FT movement’s rules? What reasons induce consumers to purchase products with a FT label? What are the causes of the consumers’ lack of interest in FT products? The survey was conducted among university students.

Administration of Zakat on Wealth in Maldives

Author(s): Aishath Muneeza / Language(s): English / Issue: 1/2017

For Muslims zakat is obligatory and different jurisdictions in the world have different mechanisms to administer it. Maldives is a hundred percent Muslim country and zakat administration in the country is unique. As such the objective of the paper is to discuss the zakat administration in Maldives with special reference to zakat al mal and to discuss the challenges facing the existing way of zakat administration. The paper also includes ways to overcome the challenges. No literature on this area in Maldives could be found and as such reference to primary materials such as unpublished statistics, reports, brochures have been made. It is hoped that this paper will encourage further research on this area in Maldives.

An exploratory study on awareness towards institutional social responsibility in Indian higher education institutions

Author(s): Richa Mishra,Aditya Awasthi / Language(s): English / Issue: 1/2016

Institutional Social responsibility (ISR) in context to a Higher Educational Institution has been defined as the ethical practice in transference of knowledge, and the active participation in betterment of quality of life in the society. It is an offshoot of the concept of Corporate Social responsibility (CSR), but unlike CSR, it is neither mandatory nor actively monitored or researched in Indian context. However, awareness towards aspects of ISR has been increasing, especially in Indian Universities. Indian Universities adopt practices related to Adoption of Villages, Awareness Drives, Environmental Care and rural Education initiatives. Critics often see ISR as an unnecessary burden; review of literature from around the world suggests that ISR practices contribute to increased accountability towards exploitation of resources by Educational Institutes as well as better reputation of Educational Institutes in the society. The purpose of this paper is to examine the perception towards the concept of ISR in Educational Institutes in India. The paper opted for a questionnaire-based exploratory survey of 50 faculty members, across Private Universities in Rajasthan. The findings suggest lacking awareness but a significant acceptance of need of ISR practices. The paper includes implications for the Universities to include ISR practices in their strategy to address its obligations to the society and simultaneously gain a competitive advantage.

An Overview of Research on Marketing Ethics Education

Author(s): Daniela Hrehová,Pavel Žiaran / Language(s): English / Issue: 2/2016

Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

Analiza mitu piękna kobiecego ciała na podstawie wybranych reklam i sztuki krytycznej

Author(s): Malgorzata Karczmarzyk,Agnieszka Bzymek / Language(s): Polish / Issue: 2/2015

The definition of beauty in the 21st century, which comes from advertising and art, has become a critical contribution to the attempt to analyse some artistic actions and events which make use of popular culture reconstructing the social reality as well as building a different semantic perspective. The postmodern body has been commodified, offered for sale, or has become an icon presenting current cultural, medical or aesthetic trends and canons. In our speech we would like to study the critical art discourse centered around a disagreement with the universally applicable carnality image of a woman whose body is subjected to aesthetic restrictions and repressed by a beauty myth of victimization. The body becomes a tool serving the interests of large marketing corporations which, by creating an artificial myth of the beauty of a female body, shape it according to their own preferred framework. Starting from the philosophical and emancipatory reflection, we aim to show in this article that the body in culture is presented according to the prevailing discourse of power. Finally, we will try to mention the importance of corporeality in the world media, where it often becomes objectified.

Analysing extortion racketeering in the EU: theoretical and methodological challenges

Author(s): Atanas Rusev,Lorella Garofalo,Elena Sciandra / Language(s): English / Issue: 33/2016

ANALYSIS OF MANAGEMENT CONSULTING METHODS BASED ON EMPIRICAL RESEARCH IN HUNGARY

Author(s): Imola Józsa,Sergey A. Vinogradov,Jozsef Poor / Language(s): English / Issue: 2/2016

This publication tries to analyze the consulting methods and provides insights into a specific area and practice of the consulting work as well. The authors analyze characteristics of three typical ways of consulting processes, such as: Process consulting, Advisory consulting and Inquiry consulting. We can say that before the political changes at the end of the 1980’s, in most Central and Eastern-European (CEE) countries, consulting service was rendered by sector research institutes controlled by the state or by different ministries. Consulting approaches in these countries were predominant similar to the school of scientific management. Consulting hardly existed at that time. Since changes in the regime’s consulting linked to privatization, firm restructuring and development has been developing significantly in all countries. Consulting has become a significant development tool in this region (Poór, Gross, 2003). This topic should be mentioned, since we know and feel that consulting tasks play very important and increasing role in life of companies!In each segment, the consulting tasks have already been required by effects caused by accelerating processes, changing internal and external conditions.The market of consultancy is subject to an ever-increasing interest, both among consultants and the boarder professional public as well. The focus is often towards the size of the consultancy market, about which we have contradicting information, as different analysts describe differently the activities belonging under the “roof” of management consultancy (Kipping, Clarck, 2012). This study consists of two main parts. In first part the authors give an overview on literature of fields of consultancy and on typical consultant methods. In second part, analysis based on the results of the survey of management consulting methodology will be presented.Today we can say that all three typical ways of consulting processes: Advisory consulting, Process consulting, and Inquiry consulting, may be the key factors for success for effectiveness of companies (Brooks, Edwards, 2014) It must be clear that management consulting has been changed during decades. This change has been very disruptive after global economic and financial crisis.

ANTHROPOLOGICAL LEVEL OF THE MARITIME LEADERSHIP

Author(s): Saulius Lileikis / Language(s): English / Issue: 2/2015

Anthropological ideas of the maritime leadership development are discussed at the integral level of the vocational preparation of seafarers and skilled port workers in the paper. Development of the maritime leader’s personality, based anthropologically by applying the universal vocational preparation, is revealed regarding vocational schizophrenia, division of theory and practice, emphasizing of physical functions by ignoring the valuably psycho-emotional activity, the whole of personality’s principles at work, harmony of the maritime and continental self-concept, formalism of the EU conventions and the needs of the labor market, higher education as a universal vocational preparation, defragmentation of the vocational preparation, negative effects of the environment and the development of resistance to them. The type of the research is theoretically descriptive. The main methods, such as analysis, interpretation, heuristic analysis and synthesis, and methodological principles, such as existentialism, cognitive psychology and the paradigm of universal education, were used in the research.

Application of Three Lines of Defence in Islamic Financial Institution in Malaysia

Author(s): Andi Lukman Hakim / Language(s): English / Issue: 1/2017

The underlying principle and concept of Islamic Financial Institution (IFI) is Shariah. Shariah itself consists of aqidah (faith and belief), akhlaq (moral and ethics) and fiqh (law). These three components are the foundation of all IFI’s activities, including risk management activities. One of the concepts used in risk management is three lines of defense. The three lines of defense’s concept provide a clarity regarding roles and responsibilities of various risk functions within an organization. IFI should adopt the concept of three lines of defense as part of their Enterprise Risk Management framework to strengthen the effectiveness of their risk management function. The author proposes three lines of defense model for an IFI in this paper. The foundation of the proposed model is Shariah while its pillars are knowledge and Islamic culture.

Around the Bloc: Apple in Russian Price-Fixing Probe

Author(s): TOL TOL / Language(s): English / Issue: 08/16/2016

Local resellers may have conspired with the Silicon Valley tech giant to overcharge consumers, the anti-monopoly service says.

Around the Bloc: Counting Emigration’s Toll on Eastern Europe

Author(s): TOL TOL / Language(s): English / Issue: 08/23/2016

The flight of young, educated workers continues across the region, with long-term damage to the economies of their home countries, the IMF says.

Around the Bloc: Eastern EU Countries Urged to Improve VAT Collection

Author(s): TOL TOL / Language(s): English / Issue: 09/13/2016

The costs of fraud, evasion, and inefficiency amount to 150 billion euros annually, an EC report warns.

Around the Bloc: Polish, Chinese Money Eyes Regional Beers

Author(s): TOL TOL / Language(s): English / Issue: 09/20/2016

Selloff of Central and East European brewers is a sideshow to one of the biggest corporate takeovers ever launched.

Assessing the relationship between business strategy and knowledge acquisition in Polish Manufacturing Enterprises

Author(s): Justyna Patalas-Maliszewska / Language(s): English / Issue: 2/2015