"Namćori" iz komšiluka: predstavljanje starosti u domaćoj televizijskoj reklami

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Issue: 3/2010

This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. Elderly people appear in only six commercials, more often as a functional part of a series than as protagonists. Yet in spite of the small number of commercials in which they appear, it is easy to identify the stereotypes which are translated from a social paradigm into the sphere of the media. The stereotypes on which commercials are based belong for the most part to the corpus of negative stereotypes of elderly people as hopelessly behind the times, feeble, lonely, irritating, cantankerous, etc. Some positive stereotypes are also evident, but they are mostly limited to a perception of elderly people as kindly givers of useful advice. It is interesting to note that the "cantankerous people next door" are as a rule anonymous elderly people, as are those "lost in time and space", who are mostly elderly women. In contrast, those who let their careers and images be associated with a certain product, in order to pass on their great experience and knowledge, are as a rule famous persons. Just as it is possible to make a distinction between commercials depending on whether or not the products advertised are targeted at the elderly – which they rarely are – and whether elderly people appear in leading or supporting roles, in order to make viewers laugh or annoy them, so it is possible to distinguish between the "real-life principle", which involves the translation of the society’s dominant attitudes into commercials, and "commercial reality", which either makes old age invisible or "masks" it so that it is pleasant to the eye. The reason that old people are absent from television commercials or are mostly represented in a negative light is to be found in the low purchasing power of this age group, but also in the fact that advertising in Serbia developed practically overnight, and therefore has not always been able to follow foreign advertising trends, which treat the elderly as a worthy target audience for commercials.

50+ w świecie informacji, czy można mówić o wykluczeniu cyfrowym?

Author(s): Roland Lukasiewicz / Language(s): Polish / Issue: 01/2016

Contemporary social space scale computerization should go hand in hand with the possibilities of implementation in each of the groups of new technologies. In fact, the desire to meet changes at the front of the wall of opposition from both the technical and digital exclusion problems associated with the lack of digital literacy. The development sets the scale of the problem of the digital divide and seniors representing a wide audience of people with no practical possibility of using a computer and the Internet.

A Greek tragedy of our time? Institutional and financial dimension of Health Promotion for Older People in Greece

Author(s): Milena Pavlova,Yannis Skalkidis,Wim Groot,Agnieszka Sowa,Stanislawa Golinowska / Language(s): English / Issue: 1/2017

Despite the numerous legislative documents and public health institutions in Greece, the country lacks a comprehensive and robust long-term policy perspective in the public health area. The traditionally higher priority attached to curative care than to public health actions, is the major reason of the shortcomings. This country report draws upon several national reports focused on the Greek health system, and other country-specific sources in order to outline the major institutional and financing challenges for health promotion in Greece, and specifically health promotion for older adults. The paper is based on the method of narrative literature review. The findings show that health promotion actions for elderly persons do take place in Greece but mainly in urban areas and/or within the framework of EU-funded projects. Government efforts are required to stimulate coordinated public health interventions at the local level focusing on the positive effects of health promotion. The health promotion programs that are successfully implemented, should receive the necessary government support to assure their long-term sustainability.

Active ageing, intergenerational solidarity, participatory democracy: Elderly Community Discussion on active and quality ageing from an intergenerational perspective

Author(s): Annamária Orbán / Language(s): English / Issue: 1-2/2017

Active and quality ageing are among the most challenging issues in many countries, especially in the ageing Europe, including Hungary. As part of an EU funded programme, the author conducted a qualitative research of active and quality ageing in an urban environment – based on focus group discussions as well as a simplified community jury (CJ) called Elderly Community Discussion (ECD), with participation of elderly residents of one of the largest district municipalities in Budapest – the results of which are presented in this paper. The main research questions were related to the quality of elderly people’s lives across many dimensions, how to prolong their active age, and how to involve them again in various segments of economic, social, and community life, especially in participatory decision and policy making. From an intergenerational solidarity perspective, the results shed light on the critical question of how they can feel worthy, healthy (both in physical and metaphysical sense) and how they can help younger generations – based on their knowledge and rich social and cultural capital – beyond their family ties.

Age differences in the Irrelevant Sound Effect: A Serial Recognition Paradigm

Author(s): Helene Schwarz,Sabine Schlittmeier,Annette Otto,Malte Persike,Maria Klatte,Margarete Imhof,Bozana Meinhardt-Injac / Language(s): English / Issue: 1/2015

In adults, the disrupting effect of irrelevant background sounds with distinct temporal-spectral variations (changing-state sounds) on short-term memory performance was found to be robust. In the present study, a verbal serial recognition task was used to investigate this so-called Irrelevant Sound Effect (ISE) in adults and 8– to 10-year-old children. An essential part of the short-term memory impairment during changing-state speech is due to interference processes (changing-state effect) which can be differentiated from the deviation effect of auditory distraction. In line with recent findings (Hughes et al., 2013), our study demonstrates that the changing-state effect is not modulated by task difficulty. Moreover, our results show that the changing-state effect remains stable for children and adults. This suggests that the differences in the magnitude of the ISE as reported by Elliott (2002) and Klatte et al. (2010) are most likely related to the increase in attentional control during childhood.

Ageing Map Of The Balkan Peninsula

Author(s): Ivana Magdalenic,Marko Galjak / Language(s): English / Issue: 1/2016

Age structure of a population, representing the final result of all the demographic processes, tells a unique story which incorporates not only the main demographic components, but also its history, cultural and political characteristics of the population. Through its history the Balkan Peninsula has been alluring to all kinds of demographic research. The process of aging, which is intensifying in all developed countries, will increasingly be the main focus of future demographic research. Although there is undeniable general shift in the age structure, there are many regional differences in the Balkan Peninsula. Thus, for the purpose of this paper we created a choropleth map of the Balkans showing the age structure at NUTS 3 regional level. For the purposes of this paper borders of the Balkan Peninsula are defined by Jovan Cvijić in his homonymous work. Toward a more complete understanding of the ageing phenomena in the Balkans we conducted an analysis of regionalization of ageing, to serve as a backbone for the analysis of age structure at the national level. We compare ageing borders with ethnic, religious and political borders in the peninsula.

Aging in place. Design w obronie wieku

Author(s): Grzegorz Gawron,Paulina Rojek-Adamek / Language(s): Polish / Issue: 2/2017

The subject of the article is to reflect on the challenges that contemporary designfaces in the area of shaping urban space.This issue is particularly important in the context of the observed process of aging, which is associated with the necessity to adjust the physical and social environments to the changing needs of a growing group of seniors. Their free and independent functioning is determined to a large extent by external factors, including spaces that are their living environment. There is a place for a special dimension of urban design. Its main goal should be to create environments that facilitate the maintenance of good health, generating a sense of security and maintaining a sense of well-being of their users. This approach is directly linked to the concept of Aging in Place, understood as giving the opportunity to remain in the living environment at every stage of life, with maximum autonomy for as long as possible.

Aktuelni problemi u istraživanju tranzicije u odraslost sa osvrtom na Srbiju

Author(s): Suzana Ignjatovic / Language(s): Serbian / Issue: 1/2009

The paper explores theoretical and methodological aspects of transition to adulthood. The concept is discussed within the framework of life course paradigm. The concept of transition to adulthood is operationalized as four dimensions: family transition, professional (career) transition, financial status transition and housing transition. We discuss in detail the process of becoming an adult in Serbian society. The thesis of specific type of transition to adulthood, named prolonged adolescence, has been fully examined. The analysis is based on data collected in a survey (2003) of young people aged 17-35. In the paper we focus on the subsample of respondents aged 34-35 being a post-transitional cohort. The 34-35 cohort trajectory to adulthood is explored as an indicator of general trend in transition to adulthood in a period of radical social turmoil.

Aktywność Edukacyjna Jako Czynnik Wzrostu Aktywności Zawodowej Osób Starszych

Author(s): Anna Niewiadomska,Ewa Sobolewska-Poniedzialek / Language(s): English / Issue: 3/2016

The article undertakes the problem of the educational activity of elderly people. The research objective is, on the one side, showing the correlation between professional activity of elderly Polish people and their level of education, and on the other hand, the presentation of own research illustrating the attitude and experience of elderly people in the area of education and professional training. The analysis is made based on own research as well as the secondary data which picture educational and professional activity of elderly Poles against the background of the European Union member states. Comparative analysis of the level of educational involvement, measured by means of participation in education and professional training shown elderly Polish people take part in the process of improving qualification in a smaller degree than the inhabitant of the EU. At the same time regularity, manifesting itself in an increase in the level of their professional engagement proportionally to higher levels of education, can be observed. The results of own study showed that the majority of respondents recognize the important role of educational activity in the context of an individual’s position in the labor market. As many as 65% of respondents believed that education, both formal and informal learning, is crucial for maintaining employment or finding job. At the same time more than 74.6% have not been learning in the last 10 years.

Alterssicherung und Politik bei schrumpfender Bevölkerung

Author(s): Joachim Wiemeyer / Language(s): German / Issue: 1/2015

The article discusses the consequences of birth decline in Germany and other European countries especially for the old-age pension system. Income of old people has to be part of the national income of the same period so that it could be gained through taxes from the active working population. Capital building outside the national borders only can bring little help but it is connected with many risks. The political implication of longer living population and birth decline is that the majority of voters are older than 60 years. But there is no fear of government of the aging people because the interests of old people are heterogeneous.

Analiza źródeł informacji o produktach w segmencie polskich seniorów na podstawie wyników badań

Author(s): Magdalena Dolhasz / Language(s): Polish / Issue: 3/2016

Purpose of the article – People over 65, seniors, are one of the most rapidly developing segment of the Polish adult population. “Seniors”, “silver citizens”, “segment 55+/60+” are often neglected and unappreciated as an object of marketing activities. The analysis of their purchase behaviour seems to become the key aim. This article is supposed to be such an attempt to present an introductory analysis of information sources used by seniors in their shopping activities. Research of methodology – there were used the theory (literature review) and results of own inquiry research, the poll. Key findings – people over 60 use mainly traditional sources of information; nevertheless, they reach more frequently for new techniques such as the Internet. Practical implications – indications for marketing workers at enterprises concerning how to create marketing announcements for this specific segment. Social implications – as for now, both the theory and practice have neglected the importance of the silver segment, as consumers of various products and services, who have at their disposal funds and respond to marketing actions.

Antropologija starosti: domovi

Konstruisanje starosti kao društvenog problema kroz organizovano domsko zbrinjavanje – od sirotinjskih do staračkih domova

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Publication Year: 2014

Antropologija starosti: penzije

Konstruisanje starosti kao društvenog problema kroz penzije – od prvih penzionera do penzionih fondova

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Publication Year: 2014

Behaviour of Elderly People in Tourist Services Market

Author(s): Ewelina Strzelecka,Anna Dabrowska / Language(s): English / Issue: 1/2012

This article presents the behaviour of senior citizens — elderly people aged 60–75 in the market of tourist services. As shown in the report of Future Traveller Tribes 2020, it is the group which in the next few years will have a decisive influence on the development of the tourism market, due to demographic, social and economic changes. This article presents the findings of the study conducted in 2011 in 5 market segments, including the elderly people. They accounted for 19% of the population being surveyed in the research.

Best Agers in the Baltic Sea Region – a qualitative study of employers’ attitudes

Author(s): Jonas Meixner / Language(s): English,Polish / Issue: 3/2012

Celem artykułu jest próba oceny wpływu zmian demograficznych na zachowania przedsiębiorstw w sześciu państwach Regionu Morza Bałtyckiego: Danii, Niemczech, Łotwy, Litwy, Polski i Szwecji. W artykule zaprezentowano wyniki badania postaw pracodawców wobec procesów starzenia się społeczeństwa i zatrudniania pracowników w wieku 55+, zrealizowanych w ramach Projektu Best Agers Using the knowledge and experience of professionals in their primes to foster business and skills development in the Baltic Sea Region. Dostęp do pełnej wersji raportu na stronie internetowej projektu: www.best-agers-project-eu.

Ból, cierpienie, umieranie i śmierć – perspektywa społeczna (studenckie wybory wątków, obrazów i tekstów)

Author(s): Maria Kuchcinska / Language(s): Polish / Issue: 1/2/2015

The article presents an analysis of the work performed in the form of multimedia presentations by students of the Kazimierz Wielki University in Bydgoszcz attending a lecture on issues in the area of tanatology. More than seventy studies were conducted under the direction of the prematurely deceased - Dr. Danuta Seredyńska. They showed a wide spectrum of issues related to pain, suffering, dying and death in the social perspective, seen through the eyes of young people.

Buletin de Psihiatrie Integrativa

Frequency: 4 issues / Country: Romania

The first number of the Bulletin appeared in 1919 and was printed in Iaşi. Society’s monthly meetings were rich in clinical data and facts, as well as experimental. They constituted a sufficient material for a regular publication of the Bulletin of the Society.

Prof. Parhon, gradually gathered around him the youth willing to learn. The society became quickly a lively organism. At its meetings attended many doctors, young and old people attracted by the scientific level of the communications and discussions and also of the mutilaterallity of the scientific concerns of Professor C.I. Parhon. The fame of the society spread in the rest of the country too. This was an objective condition for organizing the congresses of Neurology, Psychiatry, Psychology and Endocrinology Society in our country. Each congress was held in another city, where there were hospitals with this profile.

The journal was sent in many countries: U.S.S.R., France, Germany, Italy, Austria, Sweden, Switzerland, UK, USA, Brazil, Argentina, Turkey and in other countries in Europe, in all 250 numbers of the journal were sent off. The journal was not subsidized by the state but once with the sum of 10.000 lei, after the attempt of the governors of the time to dissolve the „Socola” Hospital, for the progressive orientation of the comprised medical school. This attempt arose a great protest movement between the intellectuals and the doctors across the country, forcing the government of the time to reconsider this decision.

Całościowa Ocena Geriatryczna a kierunki edukacji seniorów

Author(s): Jerzy Gasowski,Karolina Piotrowicz / Language(s): Polish / Issue: 2/2014

The article concisely outlines the issues of the relationship between the aging of the organism and educational activities. Populations in the world are aging. Elderly people generally preserve the ability to learn, although learning takes more time. It is believed that educating the elderly reduces their risk of dementia development. Due to the changes in the aging process, the elderly require comprehensive geriatric assessment.

Causes and Consequences of Demographic Processes and Changes in Contemporary Society

Author(s): Dragana Vilic / Language(s): English / Issue: 9/2015

For the functioning and development of society the great significance have demographic processes and changes (natural population growth, fertility, birth rate, mortality rate, aging of population, changes in regard to marriage, the frequency of celibacy, divorce). This paper analyzes the causes and consequences of these processes and changes in contemporary society. The trends of demographic changes are not the same in all societies in the world. In developed societies today can be observed, with minor differences, the same demographic trends – low and/or negative natural population growth, the rapid aging of population, low mortality rates, increasing of the divorces and the like. On the other hand, in underdeveloped societies are born many children, where weak economic conditions are conducive to a deterioration in the material, social and health status of the population (illness and mortality, particularly of women and children). This clearly indicates that demographic processes and changes are not directly influenced by economic and social factors (the level of education, the development of society in general, etc.), but that there are a number of indirect social factors causing it (national, class, political, cultural, religious and other). In response to the unfavorable demographic trends (population size, the age of the population, etc.) and the consequences which population factor creates in many economic and social areas (reduction of the working population, the burden of social security funds, etc.), in the past two decades in the most countries population policy was placed in the area of population fertility - there were introduced the pro-natalist measures in developed countries and measures to discourage procreation in underdeveloped countries.

Causes and consequences of increased aging trend in modern society

Author(s): Dragana Vilic / Language(s): English / Issue: 12/2016

This paper analyzes the causes and consequences of the increased trend of population aging in contemporary society expressed in several previous decades. This refers to increasing the share of the population aged between 60 and 65 years and over (chronological criteria are defined in the modern age in relation to age in which the working activity stops, they can not be applied to African countries), that is the share of the elderly population of 7 (and more) percent of the total population. As a result, we have the increased number of demographically old societies. Aging is a biological process, but also a social construct, because at different times and in different societies are differently set boundaries of age, attitude towards aging, status of elderly people and the like. The most important demographic characteristics that cause aging of the population in modern society are: lower fertility, lower mortality (especially the older groups) and migrations. Accelerated aging of the population undermines the economic and social balance in the society in which it is expressed (increased pressure on funds of social, health and pension protection) it requires the increased investment effort to deal with this problem and its resolution, but there are consequences for individuals (loss of autonomy , loneliness, illness, etc.). In recent years, the attitude towards old people and the experience of aging have changed due to an improvement of the overall quality of life (working and living conditions, progress in the field of medicine), which gives an opportunity to the people of this age to lead a full life of different activities (travel, education, acquisition of new skills and the like.).