"Namćori" iz komšiluka: predstavljanje starosti u domaćoj televizijskoj reklami

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Issue: 3/2010

This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. Elderly people appear in only six commercials, more often as a functional part of a series than as protagonists. Yet in spite of the small number of commercials in which they appear, it is easy to identify the stereotypes which are translated from a social paradigm into the sphere of the media. The stereotypes on which commercials are based belong for the most part to the corpus of negative stereotypes of elderly people as hopelessly behind the times, feeble, lonely, irritating, cantankerous, etc. Some positive stereotypes are also evident, but they are mostly limited to a perception of elderly people as kindly givers of useful advice. It is interesting to note that the "cantankerous people next door" are as a rule anonymous elderly people, as are those "lost in time and space", who are mostly elderly women. In contrast, those who let their careers and images be associated with a certain product, in order to pass on their great experience and knowledge, are as a rule famous persons. Just as it is possible to make a distinction between commercials depending on whether or not the products advertised are targeted at the elderly – which they rarely are – and whether elderly people appear in leading or supporting roles, in order to make viewers laugh or annoy them, so it is possible to distinguish between the "real-life principle", which involves the translation of the society’s dominant attitudes into commercials, and "commercial reality", which either makes old age invisible or "masks" it so that it is pleasant to the eye. The reason that old people are absent from television commercials or are mostly represented in a negative light is to be found in the low purchasing power of this age group, but also in the fact that advertising in Serbia developed practically overnight, and therefore has not always been able to follow foreign advertising trends, which treat the elderly as a worthy target audience for commercials.

50+ w świecie informacji, czy można mówić o wykluczeniu cyfrowym?

Author(s): Roland Lukasiewicz / Language(s): Polish / Issue: 01/2016

Contemporary social space scale computerization should go hand in hand with the possibilities of implementation in each of the groups of new technologies. In fact, the desire to meet changes at the front of the wall of opposition from both the technical and digital exclusion problems associated with the lack of digital literacy. The development sets the scale of the problem of the digital divide and seniors representing a wide audience of people with no practical possibility of using a computer and the Internet.

A Greek tragedy of our time? Institutional and financial dimension of Health Promotion for Older People in Greece

Author(s): Milena Pavlova,Yannis Skalkidis,Wim Groot,Agnieszka Sowa,Stanislawa Golinowska / Language(s): English / Issue: 1/2017

Despite the numerous legislative documents and public health institutions in Greece, the country lacks a comprehensive and robust long-term policy perspective in the public health area. The traditionally higher priority attached to curative care than to public health actions, is the major reason of the shortcomings. This country report draws upon several national reports focused on the Greek health system, and other country-specific sources in order to outline the major institutional and financing challenges for health promotion in Greece, and specifically health promotion for older adults. The paper is based on the method of narrative literature review. The findings show that health promotion actions for elderly persons do take place in Greece but mainly in urban areas and/or within the framework of EU-funded projects. Government efforts are required to stimulate coordinated public health interventions at the local level focusing on the positive effects of health promotion. The health promotion programs that are successfully implemented, should receive the necessary government support to assure their long-term sustainability.

Active ageing, intergenerational solidarity, participatory democracy: Elderly Community Discussion on active and quality ageing from an intergenerational perspective

Author(s): Annamária Orbán / Language(s): English / Issue: 1-2/2017

Active and quality ageing are among the most challenging issues in many countries, especially in the ageing Europe, including Hungary. As part of an EU funded programme, the author conducted a qualitative research of active and quality ageing in an urban environment – based on focus group discussions as well as a simplified community jury (CJ) called Elderly Community Discussion (ECD), with participation of elderly residents of one of the largest district municipalities in Budapest – the results of which are presented in this paper. The main research questions were related to the quality of elderly people’s lives across many dimensions, how to prolong their active age, and how to involve them again in various segments of economic, social, and community life, especially in participatory decision and policy making. From an intergenerational solidarity perspective, the results shed light on the critical question of how they can feel worthy, healthy (both in physical and metaphysical sense) and how they can help younger generations – based on their knowledge and rich social and cultural capital – beyond their family ties.

Age differences in the Irrelevant Sound Effect: A Serial Recognition Paradigm

Author(s): Helene Schwarz,Sabine Schlittmeier,Annette Otto,Malte Persike,Maria Klatte,Margarete Imhof,Bozana Meinhardt-Injac / Language(s): English / Issue: 1/2015

In adults, the disrupting effect of irrelevant background sounds with distinct temporal-spectral variations (changing-state sounds) on short-term memory performance was found to be robust. In the present study, a verbal serial recognition task was used to investigate this so-called Irrelevant Sound Effect (ISE) in adults and 8– to 10-year-old children. An essential part of the short-term memory impairment during changing-state speech is due to interference processes (changing-state effect) which can be differentiated from the deviation effect of auditory distraction. In line with recent findings (Hughes et al., 2013), our study demonstrates that the changing-state effect is not modulated by task difficulty. Moreover, our results show that the changing-state effect remains stable for children and adults. This suggests that the differences in the magnitude of the ISE as reported by Elliott (2002) and Klatte et al. (2010) are most likely related to the increase in attentional control during childhood.

Ageing Map Of The Balkan Peninsula

Author(s): Ivana Magdalenic,Marko Galjak / Language(s): English / Issue: 1/2016

Age structure of a population, representing the final result of all the demographic processes, tells a unique story which incorporates not only the main demographic components, but also its history, cultural and political characteristics of the population. Through its history the Balkan Peninsula has been alluring to all kinds of demographic research. The process of aging, which is intensifying in all developed countries, will increasingly be the main focus of future demographic research. Although there is undeniable general shift in the age structure, there are many regional differences in the Balkan Peninsula. Thus, for the purpose of this paper we created a choropleth map of the Balkans showing the age structure at NUTS 3 regional level. For the purposes of this paper borders of the Balkan Peninsula are defined by Jovan Cvijić in his homonymous work. Toward a more complete understanding of the ageing phenomena in the Balkans we conducted an analysis of regionalization of ageing, to serve as a backbone for the analysis of age structure at the national level. We compare ageing borders with ethnic, religious and political borders in the peninsula.

Aging in place. Design w obronie wieku

Author(s): Grzegorz Gawron,Paulina Rojek-Adamek / Language(s): Polish / Issue: 2/2017

The subject of the article is to reflect on the challenges that contemporary designfaces in the area of shaping urban space.This issue is particularly important in the context of the observed process of aging, which is associated with the necessity to adjust the physical and social environments to the changing needs of a growing group of seniors. Their free and independent functioning is determined to a large extent by external factors, including spaces that are their living environment. There is a place for a special dimension of urban design. Its main goal should be to create environments that facilitate the maintenance of good health, generating a sense of security and maintaining a sense of well-being of their users. This approach is directly linked to the concept of Aging in Place, understood as giving the opportunity to remain in the living environment at every stage of life, with maximum autonomy for as long as possible.

Aktuelni problemi u istraživanju tranzicije u odraslost sa osvrtom na Srbiju

Author(s): Suzana Ignjatovic / Language(s): Serbian / Issue: 1/2009

The paper explores theoretical and methodological aspects of transition to adulthood. The concept is discussed within the framework of life course paradigm. The concept of transition to adulthood is operationalized as four dimensions: family transition, professional (career) transition, financial status transition and housing transition. We discuss in detail the process of becoming an adult in Serbian society. The thesis of specific type of transition to adulthood, named prolonged adolescence, has been fully examined. The analysis is based on data collected in a survey (2003) of young people aged 17-35. In the paper we focus on the subsample of respondents aged 34-35 being a post-transitional cohort. The 34-35 cohort trajectory to adulthood is explored as an indicator of general trend in transition to adulthood in a period of radical social turmoil.

Aktywność Edukacyjna Jako Czynnik Wzrostu Aktywności Zawodowej Osób Starszych

Author(s): Anna Niewiadomska,Ewa Sobolewska-Poniedzialek / Language(s): English / Issue: 3/2016

The article undertakes the problem of the educational activity of elderly people. The research objective is, on the one side, showing the correlation between professional activity of elderly Polish people and their level of education, and on the other hand, the presentation of own research illustrating the attitude and experience of elderly people in the area of education and professional training. The analysis is made based on own research as well as the secondary data which picture educational and professional activity of elderly Poles against the background of the European Union member states. Comparative analysis of the level of educational involvement, measured by means of participation in education and professional training shown elderly Polish people take part in the process of improving qualification in a smaller degree than the inhabitant of the EU. At the same time regularity, manifesting itself in an increase in the level of their professional engagement proportionally to higher levels of education, can be observed. The results of own study showed that the majority of respondents recognize the important role of educational activity in the context of an individual’s position in the labor market. As many as 65% of respondents believed that education, both formal and informal learning, is crucial for maintaining employment or finding job. At the same time more than 74.6% have not been learning in the last 10 years.

Alterssicherung und Politik bei schrumpfender Bevölkerung

Author(s): Joachim Wiemeyer / Language(s): German / Issue: 1/2015

The article discusses the consequences of birth decline in Germany and other European countries especially for the old-age pension system. Income of old people has to be part of the national income of the same period so that it could be gained through taxes from the active working population. Capital building outside the national borders only can bring little help but it is connected with many risks. The political implication of longer living population and birth decline is that the majority of voters are older than 60 years. But there is no fear of government of the aging people because the interests of old people are heterogeneous.

Analiza źródeł informacji o produktach w segmencie polskich seniorów na podstawie wyników badań

Author(s): Magdalena Dolhasz / Language(s): Polish / Issue: 3/2016

Purpose of the article – People over 65, seniors, are one of the most rapidly developing segment of the Polish adult population. “Seniors”, “silver citizens”, “segment 55+/60+” are often neglected and unappreciated as an object of marketing activities. The analysis of their purchase behaviour seems to become the key aim. This article is supposed to be such an attempt to present an introductory analysis of information sources used by seniors in their shopping activities. Research of methodology – there were used the theory (literature review) and results of own inquiry research, the poll. Key findings – people over 60 use mainly traditional sources of information; nevertheless, they reach more frequently for new techniques such as the Internet. Practical implications – indications for marketing workers at enterprises concerning how to create marketing announcements for this specific segment. Social implications – as for now, both the theory and practice have neglected the importance of the silver segment, as consumers of various products and services, who have at their disposal funds and respond to marketing actions.

Antropologija starosti: domovi

Konstruisanje starosti kao društvenog problema kroz organizovano domsko zbrinjavanje – od sirotinjskih do staračkih domova

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Publication Year: 2014

Antropologija starosti: penzije

Konstruisanje starosti kao društvenog problema kroz penzije – od prvih penzionera do penzionih fondova

Author(s): Ljubica Milosavljevic / Language(s): Serbian / Publication Year: 2014

Autokreacja małżonków bezdzietnych do wielowymiarowego rodzicielstwa adopcyjnego. Perspektywa pedagogiczno-antropologiczna

Author(s): Arkadiusz Wasinski / Language(s): Polish / Publication Year: 2018

This book sets out to address the problem of adoptive parenthood of married couples who failed to concept and thus experience unplanned childlessness. However, the author does not focus on infertility-related experiences, decision-making process, legal aspects of adoption or couple functioning as adoptive parents, but on analysis of multi-aspect process of self-creation of spouses to this form of parenthood in the pre-parental stage. The original concept presented herein - of self-creation of spouses to multidimensional adoptive parenthood - exposes two main aspects: a) parenthood as multidimensional reality; b) parenthood as a challenge for personal self-creation of spouses who experience unintentional childlessness. The main focus is on multi-contextual approach to parenthood, both adoptive and biological, as a reality of personal turn of the spouses towards a child. This reality assumes recognizing the child as equally valuable subject. Fully multidimensional nature of adoptive parenthood reveals when spouses shape their parenting relationship according to integral concept of man. This way parenthood, recognized in its fully developed, multidimensional structure, becomes the reality of personal meeting of parent and child, experiencing his or her personal presence, supporting his or her development and accompanying him or her in spiritual growth. Thus, it is identified with a reality in which a child is not treated as an object in any stage of his or her life. Personal self-creation of spouses determines their readiness to become adoptive parents in many dimensions of their functioning. It is seen holistically and involves conscious self-development, transformative biographical learning, self-reforming management of their own development and self-development of “self” as adoptive parent in agathological and axiological perspective. Complex, multidimensional character of self-creation is also discussed on the basis of integral concept of man. In this way, the problem of self-creation of spouses to adoptive parenthood is viewed in anthropological, axiological and existential context.

Behaviour of Elderly People in Tourist Services Market

Author(s): Ewelina Strzelecka,Anna Dabrowska / Language(s): English / Issue: 1/2012

This article presents the behaviour of senior citizens — elderly people aged 60–75 in the market of tourist services. As shown in the report of Future Traveller Tribes 2020, it is the group which in the next few years will have a decisive influence on the development of the tourism market, due to demographic, social and economic changes. This article presents the findings of the study conducted in 2011 in 5 market segments, including the elderly people. They accounted for 19% of the population being surveyed in the research.

Best Agers in the Baltic Sea Region – a qualitative study of employers’ attitudes

Author(s): Jonas Meixner / Language(s): English,Polish / Issue: 3/2012

Celem artykułu jest próba oceny wpływu zmian demograficznych na zachowania przedsiębiorstw w sześciu państwach Regionu Morza Bałtyckiego: Danii, Niemczech, Łotwy, Litwy, Polski i Szwecji. W artykule zaprezentowano wyniki badania postaw pracodawców wobec procesów starzenia się społeczeństwa i zatrudniania pracowników w wieku 55+, zrealizowanych w ramach Projektu Best Agers Using the knowledge and experience of professionals in their primes to foster business and skills development in the Baltic Sea Region. Dostęp do pełnej wersji raportu na stronie internetowej projektu: www.best-agers-project-eu.

Bioetičke inicijative revalorizacije starosti i starijih ljudi

Author(s): Suzana Vuletic,Brankica Juranic,Željko Rakošec,Štefica Mikšic,Kata s. Amabilis Juric / Language(s): Croatian / Issue: 3/2018

The incentive for revalorization of aging and old age derives from the tendencies of modern society which looks upon this stage in life with depreciation and stigmatization of the expending agents of pension, social and healthcare funds. It is therefore necessary to affirm this stage in life by promoting vitalizing tendencies of the positive aspect of healthy and active aging with bioethical-legal protection and empathic support from the pastoral proximity of church-pastoral models.

Ból, cierpienie, umieranie i śmierć – perspektywa społeczna (studenckie wybory wątków, obrazów i tekstów)

Author(s): Maria Kuchcinska / Language(s): Polish / Issue: 1/2/2015

The article presents an analysis of the work performed in the form of multimedia presentations by students of the Kazimierz Wielki University in Bydgoszcz attending a lecture on issues in the area of tanatology. More than seventy studies were conducted under the direction of the prematurely deceased - Dr. Danuta Seredyńska. They showed a wide spectrum of issues related to pain, suffering, dying and death in the social perspective, seen through the eyes of young people.

Buletin de Psihiatrie Integrativa

Frequency: 4 issues / Country: Romania

The first number of the Bulletin appeared in 1919 and was printed in Iaşi. Society’s monthly meetings were rich in clinical data and facts, as well as experimental. They constituted a sufficient material for a regular publication of the Bulletin of the Society.

Prof. Parhon, gradually gathered around him the youth willing to learn. The society became quickly a lively organism. At its meetings attended many doctors, young and old people attracted by the scientific level of the communications and discussions and also of the mutilaterallity of the scientific concerns of Professor C.I. Parhon. The fame of the society spread in the rest of the country too. This was an objective condition for organizing the congresses of Neurology, Psychiatry, Psychology and Endocrinology Society in our country. Each congress was held in another city, where there were hospitals with this profile.

The journal was sent in many countries: U.S.S.R., France, Germany, Italy, Austria, Sweden, Switzerland, UK, USA, Brazil, Argentina, Turkey and in other countries in Europe, in all 250 numbers of the journal were sent off. The journal was not subsidized by the state but once with the sum of 10.000 lei, after the attempt of the governors of the time to dissolve the „Socola” Hospital, for the progressive orientation of the comprised medical school. This attempt arose a great protest movement between the intellectuals and the doctors across the country, forcing the government of the time to reconsider this decision.