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Гибридизация медиатекстов в контексте «пост-журналистики» Hybrydyzacja tekstów medialnych w kontekście „post-dziennikarstwa”

Author(s): Alexander P. Korochensky / Language(s): Russian Publication Year: 0

The present article analyses the changes regarding the characteristic features of both printed and internet press in the 21st century as exemplified by hybridisation of media texts. This phenomenon is influenced by both, the widespread implementation of public relation strategies and promotional activities that have direct impact on journalism. What the author indicates and characterises are the features of transformation process which results in journalistic texts adopting the form of hybrid “PR-nalism”. The author defined this very phenomenon. One symptom of the “paid content revolution” is discussed as the appearance of variegated forms proving the “melting into one” of journalism and commercial promotion. The author argues that separate hybrids of media texts are formed that way, which further proves the deepening of market phenomenon involving the transformation of regular journalism into “promotional journalism”. This very hybrid proves, in turn, the interbreeding taking place between two separate media texts: journalistic and commercial one. Therefore, this process pertains to the borderline phenomena between journalism and commercial activity.

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Relația dintre stilul de comunicare și particularitățile temperamentale la persoanele adulte

Author(s): Inga Baciu / Language(s): Romanian Publication Year: 0

This study finds its relevance by exploring the relationship between the temperamental features and the styles of communication, answering a question that directly relates to maturity. In addition, although there is a lot of information about the styles and the nature of communication in general, there is relatively little information about the specific relationships of these two variables. Based on these results, in this article we will try to investigate the relationship between the temperamental features and the styles of communication in adult individuals.

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Турските медии за руския шпионски скандал в България

Author(s): Boryana Hristova / Language(s): Bulgarian Publication Year: 0

The Bulgarian-Russian diplomatic scandal over espionage on 24.01.2020 is engaging not only for the countries, involved in the scandal, but for all NATO and EU countries. The coverage of this hap-pening by the Turkish media rises the questions of information leakages, national security, the common geopolitical situation of the region as well as the reputation of the Turkish independent journalism.

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Ефекти на радионовините в конвергентна медийна среда

Author(s): Vili Yankova / Language(s): Bulgarian Publication Year: 0

The effects of the media have been subject of research for decades. Opinions of what the media can do are changed over the years. Their impact changes with the development of societies, but also with new technologies. In the convergent media environment in which, along with traditional media, Internet-based media have emerged, radio, television and newspapers have changed. The effects they have on their audience are also different. The purpose of this report is precisely to seek an answer to the question of how the effects change and how the way the audience perceives the information changes. The subject of the research is narrowed down to the effects of radio and in particular of radio news in information radio.

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Начини на финансиране на дигиталните медии: предизвикателства и перспективи

Author(s): Georgi Minev / Language(s): Bulgarian Publication Year: 0

The media world faces in today's digital era many challenges and maybe the biggest one of them is how to find success way of financing. For many businesses, this could sound an easy thing, but not for the publishers. The old ways for monetizing the media content are dead and the new ones are not already established. So, the success of media outlets in the future will be not only to be good at creating and distributing content but also at monetizing them. That's why this paper researches the most popular models of financing media business.

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Ценности и ценностна система. Видове култури

Author(s): Roslava Kumanova / Language(s): Bulgarian Publication Year: 0

Value science is called axiology. Values are also dealt with in the philosophy of culture, cultural studies, anthropology, psychology, sociology and folk psychology. For some, they are attitudes, beliefs, and for others - models of behavior, cultural patterns, orientation of interests and desires, etc. Many contemporary anthropologists, sociologists, and other humanities scholars use the term cultures instead of values. The Dutch anthropologist Heert Hofstede introduces five basic cultural dimensions that characterize a society. They are: crops with a long and close distance to power; collectivist and indi-vidualistic cultures; cultures with masculine and feminine values; crops with a strong and weak expres-sion of future anxiety and long- and short-term oriented crops.

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Онлайн бранд на наунопопулярни медии: стратегии за дигитално съдържание

Author(s): Stanislava Tsvetkova / Language(s): Bulgarian Publication Year: 0

The report analyzes the maintenance of an online media brand of popular science media by cre-ating digital content for the Instagram and Facebook platforms. Its purpose is to show the need for new forms of content in media distribution channels for segmented audiences. The methods of observation and comparative analysis were used for the research. The results prove that the online media Atlas Ob-scura and Futurism are actively using some of the opportunities offered by the network to establish their media brand among the audience. However, it is recommended that popular science media introduce additional innovations in the creation and distribution of media content. These include the active use of augmented and virtual reality, notifications of published content, increasing the streaming of video, maintaining a mobile application. In the future, other important elements of creating an online media brand for popular science media can be explored, such as the development of e-mail marketing com-munication, user-centered web design, online communities, and other social media channels, including Youtube and Twitter.

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Основополагаща рамка за характеризиране на модели на виртуални общности

Author(s): Tea Daulova / Language(s): Bulgarian Publication Year: 0

The purpose of the text is to define the frame in which virtual communities can be examined. The ideas of Howard Rheingold on the impact of the Internet on its users will serve as a criterion. The very first examples of virtual societies are listed in chronological order. This gives an opportunity to propose an approach for defining virtual communities models. Examples of virtual communities models are listed.

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On the Collective Moods of Booms and Busts: Socio-Psychological Foundations in External Shock Communication and Social Volatility in the COVID-19 Economic Fallout

Author(s): Julia M. Puaschunder / Language(s): English Publication Year: 0

The currently ongoing novel Coronavirus-crisis is an external shock coming down on society with direct impact on societal moods and subsequently connected economic changes. With growing digitalization and quickening of transfer speed, information exchange in the individual involvement to break trends online on a global scale may impose unknown systemic risks in causing social volatility in international economics. Research may explore how human beings’ communication and interaction results in socially constructed volatility that echoes in economic correlates. This paper proposes to explore the role of communication and temporal foci in pandemic communication to create social volatility underlying economic downturns with attention to international differences. Comparing the economic consequence of the endogenous crunch of the 2008 World Financial Recession with the external economic shock of the COVID-19 pandemic could aid to retrieve crisis-specific recovery recommendations. Understanding how the social compound forms economic outcomes promises to explain how market outcomes are developed in society and can be shaped by strategic communication with special attention to new media technologies.

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Online Exchanges and Inquiry-based Learning: Implications for Nurturing Learners’ Intercultural Communication Skills

Author(s): Murod Ismailov / Language(s): English Publication Year: 0

With the advance of the Internet technologies, online international exchanges are becoming an essential element of teaching and learning communication and collaboration. Some virtual exchanges focus especially on developing learners’ intercultural communicative competence. One of the main challenges for learners engaged in this form of virtual exchanges is that not all participants may be familiar with specific aspects of their own lingua-culture. This conceptual study attempts to develop an inquiry-based model of online intercultural exchange by incorporating the 5E Learning Cycle Model which includes learning stages, such as engagement, exploration, explanation, elaboration, and evaluation. We argue that the combination of online intercultural learning and inquiry-based learning could help facilitate sharing of a more authentic lingua-cultural knowledge between online partners. Also, the inclusion of the elements of inquiry-based learning in online international collaborative projects might have a positive impact on promoting informed intercultural exchange.

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The Importance of Negotiation in the Public Procurement Process

Author(s): Janetta Sirbu / Language(s): English Publication Year: 0

Negotiation has been and is one of the key elements when it comes to business success. The largest companies in the world were founded as a result of the abilities of their leaders to manage to find the optimal balance between personal goals and objectives, and at the same time, the respect and the knowledge to know when and how to relate to the negotiating partner. Negotiation is present in all areas of our lives, and trade negotiation is just an extended aspect of negotiation that already takes place at every moment, in different everyday situations. Negotiation is first and foremost a form of communication: negotiating means communicating in the hope of reaching an agreement. International trade negotiation is an organized process of communication between companies, which aim to gradually adapt their interests related to the object of negotiation in order to achieve a mutually acceptable business agreement, materialized in the international contract. In the process of applying the procedures for awarding public procurement contracts, the contracting authority, through the internal department specialized in awarding public procurement contracts, has a number of tasks, such as: elaboration of an annual public procurement program, elaboration of award documentation or the tender documentation, the fulfillment of the obligations regarding publicity, the application and completion of the award procedures, the constitution and keeping of the public procurement file.

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The Logical Structure of Manipulation

Author(s): Paula Pompilia Tomi / Language(s): English Publication Year: 0

We are all facing manipulation. Sometimes we manipulate and other times we are manipulated. This phenomenon is strongly linked with logical fallacies. The connection is so strong that it seems that the use of fallacious arguments is enough to lead to an action that is morally blameworthy. I am going to provide some arguments in order to support the idea that logical fallacies are not linked with morality if they are out of a context. To be more specific, they cannot be evaluated from a moral point of view outside a specific context, they are not morally bad or good in themselves.

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Hostile Narratives and Their Impact: The Case of Latvia

Author(s): Māris Cepurītis,Austris Keišs / Language(s): English Publication Year: 0

Narrative often is compared to a story. But authors of NATO Strategic Communications Centre of Excellence distinguish in their publication ‘Improving NATO Strategic Communications Terminology’ between a story and a narrative, defining story as ‘a temporally, spatially, and casually connected sequence of events’ and a narrative as ‘morals drawn from stories’. Consequently, stories are a way how narrative is communicated and shared between individuals. It is formed and maintained in human memory. In social and political context, narrative can be described as a framework that allows humans to connect apparently unconnected phenomena around some causal transformation.

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I. Medijska i informacijska pismenost – strateški pristup

Author(s): Emir Vajzović / Language(s): Bosnian Publication Year: 0

Strategic thinking on improving media and information literacy in Bosnia and Herzegovina is based on research and development, and information gathered through a comprehensive scientific research and consultation process with all key actors in Bosnia and Herzegovina led by the Institute for Social Science Research, Faculty of Political Science, University of Sarajevo over four years (2017-2020). Horizontal and vertical integration of media and information literacy into society, and, above all, into the education system through the Hybrid model of multicomponent integration is a feasible and sustainable process as an optimal model of public policy intervention. Certainly, the relevant ministries and institutes need to create a stimulating (strategic) framework for implementation.

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Речевой акт как минимальная единица речевой деятельности

Author(s): Elena Varzari / Language(s): Russian Publication Year: 0

The article deals with the problem of deﬁning the concepts of the speech act, speech activity, and speech. Their distinctive features noted in the Russian and foreign linguistics have been identiﬁed. The reasons of the debatable character of a number of provisions regarding the mentioned concepts are being analyzed, and the research prospects are outlined.

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Журналистика за решенията ‒ модел на критична и контролна функция

Author(s): Maria Popova / Language(s): Bulgarian Publication Year: 0

Solutions journalism presents solutions to the important social problems, but not the dramatic and negative information, that could attract the audience attention. Usually it is defined as kind of positive journalism, which stress on topics like mutual assistants, volunteering, social and personal support, good news, positive judgments. Main focus of the research is the possibility to connect solutions journalism with user-generated content models. The research uses part of the media content analysis, realised by media analysis agency “Perseptica”, of three cases from 2019.

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Първият закон за рекламата в България – историческа перспектива и съвременна рефлексия

Author(s): Kamen Kamenov / Language(s): Bulgarian Publication Year: 0

The subject of the article is the first law for advertising in Bulgaria, voted in 1921 during the government of the Bulgarian Agricultural National Union. The political, economic and social reality of the time are taken into account. Presented are its essence and purpose on the base of content analysis. M. Turlakov, minister of finances, has proposed the law. This is an indicative fact for its nature. It pursues fiscal incidence for sure. It is being analyzed as a revenue intention but also as an act legitimizing advertising in a society that is starting to modernize and industrialize. An activity that is under legislation is for sure legitimate and significant. However, there still stands the question, was there real need for such a law. The reference is to now days – how do we deal with reality without such a law.

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Журналистика без маски ‒ българската медийна среда в анкетата на АЕЖ за свободата на словото през 2020 г

Author(s): Iliya Valkov / Language(s): Bulgarian Publication Year: 0

External pressure from political centers of power, greater than that exerted by economic entities, advertisers, state and municipal institutions. Self-censorship, which is becoming an unwritten norm. Neglected and arrogant attitude from the institutions towards critical media. This shows the 5th study of AEJ-Bulgaria on the media environment in the country. It includes various indicators: working conditions in the media, problem areas such as internal and external pressure on the media, self-censorship. And gives the participants in the survey to outline the possible solutions to the registered problems.

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Професионалните медии в България и гражданската журналистика ‒ взаимодействие и влияние при водната криза в Перник

Author(s): Emilia Milcheva / Language(s): Bulgarian Publication Year: 0

Media is “the fourth pillar of democracy”, but there is also a fifth – the power of civic journalism combined with the power of technology. The interaction and interpenetration between professional and citizen journalism is the future of the media. In Bulgaria, this process is developing slowly, but changes are already noticeable, albeit weak. This conclusion is supported by a study of the publications of four media outlets about the water crisis in Pernik.

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Ново медийно изкуство – онтология и конфликти

Author(s): Atanas Lozanov / Language(s): Bulgarian Publication Year: 0

The line: “Good artists copy; great artists steal”, attributed to Pablo Picasso and appropriated by Steve Jobs in a way in 1995. It is the basis of many of the aesthetic and artistic endeavors that engage modern technology. The long and complicated way of the new level of this art was inspired by the future as a human dimension or a framed mind: a blind point of view. Video art and experimental film were only the harbingers of the coming with fanfare reality at the same time when humanity and the machine shall be under a common denominator in all aspects of our well known life. Perhaps, it would be the virtual recipe for our information technology existence or the long-awaited immortality. Let us embrace each other! The new media art is at risk: of ignorance, truly non-understanding of its historical path about the inherited features of protoforms, semantic markers, sensitive and multivisual concepts embedded in their creative code. This deficit requires knowledge of the “alphabet” of the conventional so as to “break it down”, and, in turn, understand, respect, control or improve it. The warm breath behind us… The Fifth Information Revolution is more than palpable under the rule of digital natives. Only if we could appreciate the chronotype power, then we could rule the free will. It is just a matter of waves, digital frequencies and certain DNA art affiliations.

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