Зелена Буна

Author(s): David Mitrany / Language(s): Serbian Issue: 02/1931

Писац овога чланка, Г. Dr. Давид Митрани — Mitrany — пореклом Румун, натурализован je Енглез, који заузима одлично место у савременој енглеској публицистици. Њему je Карнеђијева Фондација за Интернацијонални Мир поверила уређивање „Привредне и социјалне историје Светскога Рата“ за Балкан и Средњу Европу. Недавно je изишла прва свеска румунске серије овог великог дела, из његова пера, о којој доносимо — мало даље — приказ Г. Драг. Јовановића. Г. Митрани je био љубезан да за „Нову Европу“ напише овај чланак, који садржи извод из његове књиге и уопште из његових студија о аграрној реформи и пољопривредним проблемима.

Kreowanie marki w sferze kultury. Uwarunkowania, strategie, narzędzia

Author(s): Magdalena Sobocińska,Marcin Laberschek / Language(s): Polish Issue: 4/2023

Koncepcje strategiczne polskich filharmonii i orkiestr

Author(s): Małgorzata Kaczmarek / Language(s): Polish Issue: 4/2023

The high degree of the environment instability generates the need to apply not only a strategy, but also a range of management practices as well as tools to the day-to-day operations of cultural institutions. Strategy can therefore be seen as a modern way for continuous adaptation to the environment. Having and implementing a strategy, including marketing strategies, is important not only from perspective of the declining participation and attendance in cultural events in the Polish society, but also because of the need to meet the requirements of effective operation. Hence the emerging question: how to manage a cultural institution whose survival nowadays is more than ever dictated by an unclear future scenario? This paper will present the strategic concepts of the Polish philharmonics and orchestras, which are a response to the challenges of the environment with different attitudes and activities.Qualitative research in form of the individual in-depth interviews (IDI), which form the basis of the study, was conducted between May 2022 and May 2023. They were concerned with management tools currently used by managers and directors of public cultural institutions – in case of this study, these were philharmonics and orchestras. Transcripts of a total of 25 in-depth interviews were analysed, then categorised and compiled using qualitative research support software.The conclusions that emerged from the literature review and qualitative research indicate a strong diversification in the attitudes of philharmonic managers. The hybridisation of artistic activities means that, as never before, philharmonics are diversifying not only their identity, but also the range of activities as well as their effect. The environment plays an increasingly important role in this process.

Razem o dziedzictwie. Budowa marki instytucji kultury w kontekście marki miasta. Studium przypadku Poznańskiego Centrum Dziedzictwa

Author(s): Bartosz Małolepszy / Language(s): Polish Issue: 4/2023

The article is concerned with professional marketing activities of cultural institutions and local governments. The article showcases the importance of local heritage and its influence on their distinctive and competitive character. The aim of the research is to attempt to complete the process of creating the cultural institution’s brand in the context of the city’s brand by the example of Poznań Heritage Centre. The background of the discussed issues is the presentation of the specificity of marketing activities in the culture industry and local government. The research conclusions show that the use of the brand model is an effective way to manage a cultural institution and provide effective support for the city’s image. The article was written using the method of analysing the literature and presenting a case study.

Budowanie wizerunku instytucji kultury na przykładzie Teatru Żydowskiego w Warszawie

Author(s): Kama Pawlicka / Language(s): Polish Issue: 4/2023

The research objective of this article is to present the way in which the Jewish Theater in Warsaw has been building its image. To achieve this goal, the case study method was used. The article takes a closer look at the history of the theatre itself, its founder, the legendary actress Ida Kamińska, the troubles with the seat, but most importantly it presents the image transformations that the theatre has been implementing systematically during the time it has been managed by Gołda Tencer. The article was based on the analysis of collected data, Internet searches and author’s observations. The research shows that thanks to the gradual introduction of the rebranding process, the Jewish Theater has gained new audiences, strengthened its image and managed to build a strong brand in the theatre sector.

Wydarzenie modowe jako marka kulturotwórcza tworząca wartość dla klienta

Author(s): Justyna Szymczyk / Language(s): Polish Issue: 4/2023

Significant transformations are currently being observed in the field of culture, manifesting themselves through the search for and implementation of modern management strategies in this domain. With the incorporation of marketing practice and the perception of cultural institutions, events, and artists as brands, it becomes necessary to consider the specificity of culture, its mission as well as the needs of artists. The brand – in parallel with market relations and customer knowledge – represents a valuable resource that enables the attainment of substantial competitive advantage, in line with the resource-based theory.This article focuses on the phenomenon of event marketing as a tool for creating value for customers in the fashion sector and presents four levels of event marketing maturity. The study confirms that event marketing – when reaching an appropriate level of maturity – creates value for the customer. Additionally, the article presents key factors influencing the creation of value for customers through event marketing. The proposed model and conditions for effective implementation can be used as practical guidelines for designing and implementing fashion events aimed at maximising customer value.The conclusions drawn from this study are of significant importance for professionals in the fashion industry who seek to utilise event marketing as a tool for creating value for customers. Managing the brand in the context of fashion events as a culture-creating brand becomes a crucial element that enables the attainment of substantial competitive advantage in the fields of culture and fashion.

Wyścig do marki uczelni przyjaznej dla klimatu. Studium Uniwersytetu Jagiellońskiego w rankingach szkół wyższych odpowiedzialnych środowiskowo

Author(s): Michał Pałasz / Language(s): Polish Issue: 4/2023

The paper addresses the issue of the potential impact of a university’s presence in the rankings of climate friendly HEIs on its brand and activities, filling a research gap in this area. It starts with a discussion of the concepts of a brand, its personality and strength, presenting selected brand rankings as well as criteria for rankings of climate friendly universities, having outlined the specificity of a climate responsible HEI brand. Afterwards it presents answers to the research questions which were obtained using the desk research method obtained using the desk research method: how the Jagiellonian University is currently performing in the rankings of climate friendly universities and what aspirational reference points can be identified for it. The subjects of the study were three leading rankings published in 2023, which assessed HEIs in terms of their climate actions and the position of the Jagiellonian University in them – both globally and in relation to groups of universities from Poland, Central Europe, European Union and the UNA Europa network. As a result of benchmarking, groups of HEIs brands were mapped as they could constitute reference points for the activities of the Jagiellonian University and other Polish universities. The impact of climate friendly HEIs rankings on the brand and activities of a university is based not only on the need to meet participation criteria, but also on creating social pressure related to comparing brands, and on the need to ensure the coherence of the brand of a climate friendly university on the principle of positive feedback loop.

Zarządzanie marką osobistą polskich booktuberów na wybranych przykładach

Author(s): Maria Konrad / Language(s): Polish Issue: 4/2023

The aim of this article is to characterize the process of personal brand management by the creators of four selected channels on the Polish BookTube. Interviews were conducted with both independent and collaborative booktubers, encompassing diverse subscriber counts and influencer types. The research period, from December 2021 to March 2022, focuses exclusively on the Polish Book-Tube community, providing a significant research context. In terms of subject matter, the analysis covers the genesis of personal brands, image management strategies, and the benefits of effective brand management. The use of partially structured free-form interviews with booktubers allowed for answering research questions that encompass the origins of their personal brands, their methods of managing their image, the benefits of effective brand management, personality traits that attract viewers, and who their target audience is and what relationships they have with their viewers. Conclusions regarding the actions taken in managing their image were also drawn from the analysis of materials posted by the creators on their YouTube channels. This article provides an in-depth analysis of the theoretically well-explored phenomenon of building and managing a personal brand, with a specific focus on the BookTube community, an underrepresented topic in academic discourse.

LANDSCAPE: THE IMPETUS NEEDED FOR A FAIRER TAX SYSTEM AND FAIRER USE OF TAXES

Author(s): Denisa Cani,Rezear Kolaj,Ekaterina Arabska,Petar Borisov / Language(s): English Issue: 1/2024

Innovation, new technologies and techniques have transformed the economy and especially the tax landscape. The rapid process of e–fiscalization in Albania has influenced the improvement of the performance of the tax administration and institutions, the business climate and trust. The paper aims to explore the impact of e–fiscalization toward a fairer tax system, illustrating with a case study from Albania. The study provides an insight into the multi–dimensional impact of innovation and e–fiscalization on the economy, with a focus on the financial ecosystem, organizations and key actors in society. The qualitative investigation used supports the influence of fiscal innovation and new practices for increasing transparency and restoring trust, creating a new institutional and governance potential for both fairer taxation and fairer use of taxes.

Устойчивото развитие на България в контекста на здравословния живот и благоденствието на населението

Author(s): Ventsislava Stoyanova / Language(s): Bulgarian Issue: 2/2024

The idea for a better life of the present and future generations is the basis for the conception of sustainable development. Bulgaria, like every other country, is striving to reach such a development. The third sustainable development goal is ensuring healthy lives and promoting the well-being of the people. To analyze the achievement of this goal, Eurostat recommends an indicator set. The dynamics of these indicators for Bulgaria are studied in the present work and an aggregated indicator is composed. The calculated indicators are compared with the average values for the EU-27 countries. Bulgaria’s progress in terms of ensuring healthy lives and promoting the well-being of the people is assessed. It is concluded that our country marks progress towards the achievement of the third sustainable development goal.

Икономически ефекти от въвеждането и прилагането на европейските ESG стандарти за корпоративно отчитане на устойчивостта

Author(s): Vesela Ilieva / Language(s): Bulgarian Issue: 2/2024

In a number of international initiatives and meetings, a wide range of stakeholders place corporate social responsibility in the light of global sustainable development policy. Emphasis is placed on the importance and influence of enterprises with their activities for the implementation of the strategic goals of the governments to change the quality of the growth and prosperity of the nations. To realize these goals nowadays in developed economies, transparency and accountability are accepted as basic elements of corporate social commitment. They have gained popularity as a safe and reliable approach in achieving sustainable development and a comprehensive and complete presentation of companies in terms of corporate social responsibility. After the European Union issued the first mandatory standards for corporate sustainability reporting and included a wide range of non-financial indicators in the scope of sustainability reports, this enables a more specific and accurate assessment of the contribution and impact of enterprises in relation to the goals of sustainable development and the green transition of economies. The object of consideration in this article is the European ESG standards for the reporting of enterprises in relation to sustainability, and the subject is the approaches and mechanisms of influence regarding the potential effects of the implementation of the standards. The goal is to determine the economic effects for enterprises, in particular for the activity of small and medium-sized enterprises, from the implementation of the standards and to specify the impact instruments in view of the benefits, costs and risks for the sustainable development of enterprises. It is argued that the introduction and implementation of the European ESG standards for the reporting of enterprises in relation to sustainability create to a certain extent conditions of uncertainty for the business environment and give rise to potential risks for the European economy in terms of some of the economic effects for small and medium-sized enterprises.

The Effect of Economic and Social Inequalities on Academic Success in Türkiye: Evidence from the Classical and Bayesian Discrete Choice Models

Author(s): Muhammet Kutlu,Özer Hüseyin / Language(s): English Issue: 3/2024

The main objective of this study is to determine the effects of economic and social inequalities on academic success and to test whether the cycle of inequality is active through education. This objective is accomplished using classical and Bayesian discrete choice models for the sample obtained from Türkiye. The results reveal that students’ economic and social characteristics affect their academic success and that these characteristics are possible sources of inequality in education. According to the findings obtained from models employed in the study, income, private school education, parental education level, region of residence, neediness to work, and the level of happiness with the family were found to have statistically significant effects on student success in getting into the desired university department and university placement ranking. Additionally, the results are compatible with the studies that report that the Bayesian approach yields more stable and appropriate results with smaller standard errors and confidence intervals.

Budgetary policy and Macroeconomic resilience in Morocco: Assessment and Impact

Author(s): Oussama Ritahi,Abdellah Echaoui / Language(s): English Issue: 3/2024

This study investigates the macroeconomic resilience of the Moroccan economy using a comprehensive analysis of key indicators and policy variables. Utilising data from sources such as the World Bank, we examined GDP per capita, government debt, government final expenditure, agriculture and industry sectors as a percentage of GDP, output gap, and trade openness. Applying the Autoregressive Distributed Lag (ARDL) method, we established both long-run and short-run relationships between these variables and the output gap, which represents the cyclical trend in the economy. Our findings revealed that both government final consumption in % of GDP and government debt in % of GDP have a significant impact on the economy as they were found to be countercyclical measures, mitigating the adverse effects of shocks on the economy. The ARDL model’s diagnostic tests confirmed the validity of our estimations, ensuring robust and reliable results. Overall, this study sheds light on the budgetary determinants of macroeconomic resilience in the Moroccan economy and provides valuable insights for policymakers to implement measures that promote stability and sustainability. By carefully managing government expenditure and debt levels, the Moroccan economy can better navigate economic shocks and foster a more resilient and prosperous future.

Financial Crisis Management from the Perspective of National MPs: A Qualitative Assessment

Author(s): René M. Mittelstädt / Language(s): English Issue: 1/2024

Background: Financial crises have characterized economic history since the Roman Empire. Despite intensive political debate and extensive scientific research, parliaments in their role as legislators have failed to develop effective protection mechanisms. The example of the financial crisis of 2008 showed a major lack of political foresight with regard to the long-term consequences of decisions.Aim: The paper aims to provide insights into how financial politicians use their individual knowledge in policymaking and how knowledge management tools can help achieve financial market stability.Methods: Seven qualitative interviews with Members of national Parliaments in Europe were conducted in mid-2023. The evaluation was carried out using qualitative content analysis.Results: The results show that while the majority have the skills and understanding, the topic itself is underrepresented in everyday parliamentary life. The article concludes with a discussion of the need to introduce knowledge management systems in the parliamentary context.Practical relevance: This paper helps to uncover structural knowledge deficits among MPs. Knowledge management instruments could provide easy-to-implement support.

Factors Influencing Customers’ Bank Selection Decision in Azerbaijan

Author(s): Teymur Akhundov / Language(s): English Issue: 1/2024

Background: This research investigates the determinants of bank selection criteria and their linkage to the common satisfaction level of the banks in Azerbaijan.Aim: The study is motivated to investigate the current situation, find critical points and main related factors, inform bank executives and appropriate staff about real tendencies during the crisis and pandemic period.Methods: It is based on 2 surveys of 162 and 352 respondents respectively of different private and state-owned commercial banks. 13 main different factors for bank selection and 16 factors for credit cards usage were selected for better and proper analysis.Results: The findings of the study reveal that speed and quality of service, proven and strong shareholders, innovativeness and variety of services (credit cards), ATM network and accessibility, respect and friendliness staff, brand name at the market, and low interest rate on loans are the most important influencing factors for customers during the bank selection decision, while the other factors received the less rating, however, this does not mean that they are not important at all. The research found some similarities with the other research in different countries. The study could be used by banks and as the starting point for the next similar studies in the country. The findings of the second survey reveal that Risk and Security group has significant impact to the usage of credit cards while the other parameters don’t have such evidence.

Стопански връзки между търговска къща „ХаджиМинчо х. Цачев и дружие“ и братя Тъпчилещови в контекста на съвместната им търговска дейност с биволски кожи

Author(s): Veselin Goranchev / Language(s): Bulgarian Issue: 3/2024

The current publication aims to present information about one of the hitherto unexplored in-depth topics in the business relations between trading company “Hadji Mincho h. Tsachev and Druzhie” and the Tapchilestovi brothers, namely for the connections between them in the trade in buffalo hides.The research is based on unpublished archival documents stored in fund 307 “Hadji Mincho Hadjitsachev” in the Bulgarian Historical Archive of the National Library “St. St. Cyril and Methodius” – Sofia. The mentioned primary sources are mainly transcripts of letters, the bulk of which are written in Greek language.The present research leads to the following conclusions: the Tarnovo trading company “Hadji Mincho h. Tsachev and company” began to send buffalo hides to the Tapchilestov brothers (or at least to one of them) no later than 1848. The possible routes that were used to transport the hides in that year were through Varna (with the mediation of Y .Papaluka) and through Rodosto. In 1852 and the beginning of 1853 (and probably also in 1851), after the breakup of the Tapchilesov brothers (Hristo and Nikola), the company from Turnovo cooperated with Hristo Tapchilestov in its trade in buffalo hides. The dispatch of goods of this kind in 1852 and possibly in 1853, was carried out with the mediation of the Varna entrepreneurs of Tarnovo descent – the Georgievich brothers.

Имидж на университета

Author(s): Galya Hristozova / Language(s): Bulgarian Issue: 2/2024

The article explains the concept of “image”. The most important aspects of university image are examined. The structure of the university image is defined and interpreted, including: educational programs, scientific activity, qualifications and international activity, the role and significance of the university rector, etc. The style of the university is also analyzed – logo, motto, visual appearance, etc.

Дигиталното радио в България – предизвикателства и перспективи

Author(s): Hristin Strijlev / Language(s): Bulgarian Issue: 2/2024

The article looks upon the development of digital technologies for radio broadcasting in Europe and North America, as an alternative or as a supplement to the existing analog distribution; the advantages and disadvantages of digital distribution; the legal basis of this type of broadcasting and we make the relevant conclusions and recommendations from the point of view of the radio industry.

Възможна ли е равнопоставеността между мъжете и жените? Ситуацията в България и по света

Author(s): Gergana Hristova / Language(s): Bulgarian Issue: 2/2024

In this text, I am basing my discussion on the World Economic Forum report for 2022, which shows that global gender equality could take another 132 years, measuring inequality in four main areas: economy, education, health, and political representation. While 47 countries show equality in literacy, significant gaps remain, especially in Africa and South Asia. Educational access is higher among women, but global issues such as poverty and discrimination continue to hinder girls’ access to education. Progress has been observed in Asia, while inequalities remain stable in North Africa. The EU reports a higher level of completed tertiary education among women compared to men, aiming for 45% completion by 2030. However, women still bear the primary responsibility for caregiving and household work, especially in rural areas. Women’s labor rights and economic opportunities are improving, but are still affected by discriminatory practices and social norms. Progress in gender equality varies around the world, with greater advances observed in Western societies compared to traditional societies where women still struggle for basic rights.

Човешкокапиталовото присъствие: теоретични щрихи, функционални прояви и съвременни български прескрипции

Author(s): Daniela Petkova Krasteva / Language(s): Bulgarian Issue: 3/2024

The aim of the study is to interpret the main methodological segments of human capital presence: theoretical profile, recognition process and contemporary Bulgarian implications of human capital. The analysis is based on a general synthesis of conceptual solutions and comparative data in a historical and prospective perspective. The novelties refer to additions to the definition of the concepts of “capital” and “human capital”, an attempt at differentiated presentation of the successive transformations of the system-wide characteristics (socialization, economization and organization) into the main identifying features of human capital, generalized evidence of its “responsibility” in Bulgarian development in the third decade of the present century.