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Job Performance Influenced by Leadership and Training: Job Satisfaction and Organizational Commitment as Mediator Variables

Author(s): Aris Budiono / Language(s): English Issue: 2/2024

Research background: Efficiency and effectiveness in treating workers are the focus of this research in an era completely limited by circumstances to adapt to these rapid changes by analyzing the influence of leadership and training on job satisfaction, organizational commitment, and the subsequent impact on performance. Purpose: To determine the impact of leadership and training on performance through job satisfaction and organizational commitment.Research methodology: We use quantitative methods with a path analysis. The statistical application of IBM SPSS 24 is used to calculate tiered linear regression statistics on three substructures. Substructure 1 analyzes job satisfaction, which is influenced by leadership and training. Substructure 2 explores organizational commitment as influenced by leadership and training. Substructure 3 studies performance as affected by leadership, training, job satisfaction, and organizational commitment.Results: Performance is directly influenced by leadership, training, job satisfaction, and organizational commitment. Job satisfaction is influenced by leadership and training. Organizational commitment is influenced by leadership and training. On the indirect effect, performance is influenced by leadership and training, both job satisfaction and organizational commitment as mediating variables.Novelty: Several workforce behavioral variables were integrated to adapt to rapid environmental changes.

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A Sectoral Perspective on the Sharing Economy‘s Development.

Author(s): Valentinas Navickas,Ieva Petrokė,Yuriy Bilan / Language(s): English Issue: 2/2024

Research background: The sharing economy has experienced significant growth over the past decade. This phenomenon has introduced a new way of consuming services and goods. Nevertheless, while its benefits have been extensively studied, there is a limited understanding of its implications across various sectors.Purpose: This study examines the potential of the sharing economy model and its application in different economic sectors. It seeks to understand the dynamics of each sector and provide a comprehensive view of the sharing economy’s landscape from a sectoral perspective.Research methodology: An expert survey approach was adopted for this study. Twelve experts with more than four years of experience and significant influence in different economic sectors were interviewed.Results: The results showed that the sharing economy model is seen as an important factor with a high potential to change traditional business models, especially in the research and knowledge sector.Novelty: This research is among the first to take a sectoral perspective on the sharing economy’s development. By examining its implications across different sectors, this study offers a holistic view of the sharing economy, moving beyond the often singular focus on specific platforms. The insights derived from the research can inform policymakers, industry leaders, and entrepreneurs about the potential trajectories and considerations for the sharing economy in diverse sectors.

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Have COVID-19 and the War in Ukraine Caused a Decline in the Value Relevance of Accounting Information? Evidence from Poland

Author(s): Bartłomiej Pilch / Language(s): English Issue: 2/2024

Research background: Within the research area of value relevance (VR), the impact of macroeconomic changes is usually analysed. The influence of economic crises, such as the Asian financial crisis, global financial crisis, and COVID-19, on VR was, however, inconclusive. Moreover, it differs between individual markets.Purpose: The aim of the paper was to analyse the impact of CO VID-19 and the war in Ukraine on the value relevance with the example of Polish listed companies. VR of earnings, book values, and cash flows was taken into account in this regard.Research methodology: Panel data models (fixed effects) were used. The focus was especially on interactions between earnings per share (EPS), book values per share (BVPS), cash flows per share (CFO), and binary variables referring to periods of CO VID-19 and the war in Ukraine.Results: VR of earnings, book values, and cash flows noted the positive impact of COVID-19. However, the war affected book values and cash flows negatively. The results obtained highlight the specificity of different crises and various markets, with the findings being only partially in line with the results of previous studies.Novelty: So far, the impact of the war in Ukraine on VR has not been analysed. Moreover, the influence of CO VID-19 on VR on the Polish market has also not been studied.

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The Impact of Stock Prices of Polluting Energy Sources on Renewable Energy Stock Index Prices

Author(s): Necmiye Serap Vurur,Letife Özdemir,Ercan Özen,Simon Grima / Language(s): English Issue: 2/2024

Research background: The link between the price of polluting energy supplies and the renewable energy stock index may be intricate and subtle. Investors need to conduct thorough inquiries and analyses to completely understand the correlation between these industries.Purpose: This study aims to explore the intricate dynamics between renewable energy stocks and conventional fossil fuel-based resources.Research methodology: Our analysis encompasses daily data spanning from June 9, 2012, to March 31, 2023, extracted from the WilderHill New Energy Global Innovation Index (NEX), Crude Oil (WTI OIL), Coal (COAL), and Natural Gas (NGAS). Key statistical tests include the Johansen co-integration test, the fully modified ordinary least squares (FMOLS) test, and the Granger causality test.Results: The study shows a long-term co-integration relationship between renewable energy stocks and polluting energy sources. Oil prices positively impact the renewable stock index, while coal prices negatively affect it. Natural gas prices also positively correlate with the index, and short-term relationships exist with oil prices.Novelty: The study provides valuable insights for investors, state authorities, and policymakers on optimising ESG portfolio diversification and sustainable development policies in energy, environment, and climate. It helps stakeholders understand investor behaviour, market trends, and policy impacts, enabling effective long-term investment strategies.

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Value Co-Creation in E-Commerce Platforms: The Role of Personality Traits and Trust

Author(s): Widyastuti Widyastuti / Language(s): English Issue: 2/2024

Research background: It is important for companies to pay attention to the value of co-creation in order to encourage innovation and the development of new products where the source of ideas for innovation and new products comes from consumers. Participation in value co-creation is voluntary and depends on the consumer’s willingness to be involved, so there needs to be motivation within the consumer to carry out value co-creation. Therefore, it is necessary to understand the consumer’s personality which can encourage co-creation.Purpose: This study aims to analyze the factors that influence online value co-creation in e-commerce platforms. This study attempts to examine the value co-creation that occurs online by emphasizing the interaction between consumers. In addition, the researcher examines the role of personality traits on value co-creation.Research methodology: The population in this study are consumers aged 16 to more than 40 years who have experience in purchasing products in e-commerce and have given ratings, reviews, or comments on products and services in e-commerce. The Purposive sampling technique was used to select the sample of 152 consumers. PLS-SEM was used as an analytical technique.Results: The results reflect that personality traits and beliefs are the driving factors for online cocreation. This study also reveals that trust does not act as a mediator in the influence of personality traits on value co-creation. Conscientiousness is the dominant trait in the influence of personality traits on trust and value co-creation. This study only uses two dimensions of personality traits, namely conscientiousness and agreeableness. Future research should consider using the five dimensions of personality traits. The implication of this research is to enrich knowledge about the factors that influence the occurrence of value co-creation online and it is projected for marketers to provide ease of use features for further co-creation.Novelty: This research discusses interactions between consumers in e-commerce as a form of co-creation that has not been widely done.

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THE SCIENCE OF STAFF RETENTION: MECHANISMS THAT DRIVE EMPLOYEE LOYALTY

Author(s): David Filippos Vakouftsis / Language(s): English Issue: 1/2024

This literature review aims to explore the underlying mechanisms that drive employee loyalty, focusing on how organizations can improve staff retention. Given the substantial cost and organizational disruption caused by high turnover rates, understanding the factors that contribute to long term employee commitment is critical. The review synthesizes research on employee retention strategies, with particular emphasis on motivational theories, organizational culture, leadership styles, and reward systems as key determinants of loyalty. The methodology employed a literature review of scholarly articles, empirical studies, and industry reports published over the past two decades. Sources were selected based on their relevance to staff retention mechanisms, employee loyalty, and human resource management strategies. The findings indicate that a combination of intrinsic factors, such as job satisfaction, personal growth opportunities, and a positive work life balance, significantly influence employee loyalty. Extrinsic factors, including competitive compensation, clear career progression, and recognition, also play a vital role in retention. Leadership styles, particularly transformational leadership, and a supportive organizational culture were identified as strong predictors of employee commitment. Additionally, the psychological contract between employers and employees emerged as a crucial element, where perceived breaches result in higher turnover rates. A balance of both intrinsic and extrinsic rewards is necessary to foster long term loyalty. So, the literature reveals that employee loyalty is driven by a multifaceted set of factors, including intrinsic motivation, leadership, workplace culture, and appropriate reward systems. A successful retention strategy requires organizations to address both the emotional and practical needs of their employees. Employers who fail to nurture an environment that supports employee engagement and development are likely to face higher turnover, while those that invest in these areas tend to see greater staff retention and loyalty. Based on the findings, organizations should adopt a holistic approach to staff retention by combining strategies that address both intrinsic and extrinsic employee needs. Key recommendations include fostering a positive and inclusive organizational culture, providing leadership development programs that promote transformational leadership, and ensuring that compensation and rewards are competitive and aligned with employee expectations. Regular feedback mechanisms, career development opportunities, and work life balance initiatives should also be integrated into retention strategies to enhance employee loyalty and reduce turnover. Further research is recommended to explore the long term effects of specific retention strategies across different industries.

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BASIC METHODS FOR IDENTIFYING AND MANAGING RISK IN PUBLIC AND PRIVATE SECTOR ORGANIZATIONS

Author(s): Daniela Yordanova / Language(s): English Issue: 1/2024

The manager must see the most significant risks that threaten the organization. In this way, covering its entire activity, it is possible to create a detailed list of risks related to the achievement of the set goals. In the identification process, the type of risk, the probability of its occurrence, spatial localization, possible damage and other parameters are revealed. In this way, covering the entire activity of the enterprise, it is possible to create a detailed list of risks related to it and to the achievement of the set goals. Given the breadth of the issues under consideration, in this article the focus is placed on the main methods for identifying and managing risk in organizations. The purpose of the article is to explore and present the main methods for identifying and managing risk in organizations. Research method: For the purposes of the present study, combined methods of analysis and synthesis of information, as well as theoretical analysis, were used. The article applies a systematic analysis of a database of publications in specialized journals and sites on the main methods of identifying and managing risk in organizations. Results: Choosing the best method depends on the specific business and its risks. The responsible risk manager must assess the business and provide the most appropriate methods. The choice also implies a good knowledge of all methods, as researchers should argue both the chosen methods and the rejected ones. In this way, the responsibility of the choice made is emphasized.

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CSR as a modern marketing communication tool at the threshold of the third millennium

Author(s): Kristína Osúchová,Jana Lešundáková,Zdenka Kádeková,Ingrida Košičiarová,Adriana Mateášiková / Language(s): English Issue: 2/2024

The presented study focuses on the influence of marketing communication of CSR activities in the practice of food companies in Slovakia on the consumer behaviour of Generations X, Y, and Z. In the marketing activities of food companies, there is a noticeable shift towards considering social aspects, which increasingly influence consumer behaviour. This trend not only helps in solving many problems but also raises awareness of CSR activities. The theoretical and practical value of the article lies in the empirical confirmation of the reporting of CSR activities by food companies in the field of social marketing activities and their impact on consumer purchasing decisions, profit growth, brand awareness, and the building of corporate reputation through a questionnaire survey in which 946 respondents of Generation X, Y and Z took part. To evaluate the established hypotheses, statistical methods, and techniques such as Pearson’s Chi-square test of independence, the Kruskal-Wallis test and Chi-square test of independence, and One sample proportion Z test using Microsoft Excel and SPSS software were used.

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The current position of neuromarketing as a tool of marketing and communication strategy

Author(s): Ladislav Pátík / Language(s): English Issue: 2/2024

Neuromarketing is a tool used to investigate real consumer preferences that are not subjectively influenced, e.g. bias towards a certain brand, marketing communication tools, etc. It studies brain functions when deciding to buy a product. The goal is to find and identify the differences between the customer’s conscious assertion and subconscious behaviour. It monitors how the brain reacts to certain stimuli contained in an advertisement, brand, etc. For this, it uses studies that examine the influence of marketing stimuli on consumer reactions. The goal of our study is to provide an objective and comprehensive overview of new scientific findings that point to certain gaps in research methods and thinking about consumer behaviour and decision-making. We focus on the field of neuromarketing in general, on its methods, the concept of intuitive consumer behaviour. The core parts are practical applications of neuromarketing in the field of marketing and marketing communication. The research part describes the course and results of the applied experiment, using two methods of neuromarketing research to influence the senses of the consumer and to find the differences between conscious and unconscious decision-making, and at the same time, how these findings can manifest themselves in the area of marketing and communication strategy. Key findings are clearly summarised in the summary and conclusion.

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Assessing the impact of message sources and content on B2B social media marketing effectiveness

Author(s): Nanik HARIYANA,Nurkholish Majid,Yuniningsih Yuniningsih / Language(s): English Issue: 2/2024

A B2B company’s success in interacting with customers on social media depends mainly on its messaging strategy. In this research, we use a new method to investigate the origins of influential messages and content in the social media domain. To investigate these dynamics, we conducted four experiments to test our proposed relationships. The research results show a significant finding: Employee-generated content performs better than content created by the company when it comes to driving social media engagement. We identify two essential mechanisms underlying this phenomenon. Trust can be founded on content or on engagement. This mechanism explains how message source impacts social media engagement. Furthermore, our observations revealed that employee-generated messages, especially those using emojis, had a more significant impact on customer engagement compared to company-generated messages alone. The inclusion of emojis plays an essential role in this dynamic. Finally, our findings demonstrate the benefit of including objective facts in social media posts to boost customer engagement. This finding has significant implications for B2B marketers, underscoring the importance of selecting suitable sources for social media messages to optimise engagement.

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Ecoproducts in the dynamic era of digital communication: a neuromarketing study of users’ emotional reactions on social media

Author(s): Simona Ščepková,Anna Zaušková / Language(s): English Issue: 2/2024

In the present era, where social media have become a primary tool for interaction between brands and consumers, the importance of emotional reactions triggered by observing public comments is increasingly emphasised. This study analyses how these reactions shape the decision-making process when purchasing eco-friendly products. The aim of this study is to bridge the gap in the analysis of emotional reactions from social media users who are exposed to various unofficial information published on social media while gathering information about eco-products, which can significantly influence their purchasing decisions. The objective is to examine, compare, and evaluate how positive and negative sentiment in user comments affects the perception and value of eco-products amongst other social media users. The findings indicate that posts with positive comments foster increased engagement and a favourable perception of products, while negative comments lead to doubt and frustration. In the neuromarketing experiment, we found that 81.8% of respondents considered the visual design of the eco-product and the ecological brand message attractive, with 63.6% reporting that negative social media comments had a significant impact on their perception of the brand. These results support the hypothesis that emotional reactions to comments are a strong factor in consumer decision-making, suggesting that positive reviews may serve as social proof, while negative comments can cause cognitive dissonance. Through this study, we aim to contribute to a deeper understanding of the dynamics between emotional reactions and the perception of eco-products in the digital communication era, which has significant implications for the marketing strategies of ecological brands.

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Loyalty programmes as retailers’ communication tools during a period of social change

Author(s): Daniela Kollárová,Andrii Kushnarevych / Language(s): English Issue: 2/2024

We are engaged in the study of loyalty systematically built and anchored in the form of consumer loyalty programmes. The aim of this theoretical review is to identify the problems and challenges retailers face in communicating with customers using loyalty programmes in a period of significant societal change. We examined 411 scholarly studies registered in the Web of Science database. Based on the results of the analysis, we identified the challenges faced by sponsoring organisations in the operation of modern loyalty programmes, which we divided into 14 categories by common features. The result is a compact theoretical overview about loyalty programmes. The aim of the empirical research, conducted through written inquiries and individual semi-structured interviews, is to find out how Generation Z respondents perceive loyalty programmes. The selected results reveal that there is a relatively large group of loyalty programme members who believe that they are not adequately rewarded by the sponsoring organisation.

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Ku cyfryzacji usług publicznych – transformacja cyfrowa Unii Europejskiej

Author(s): Renata Śliwa,Elżbieta Szczygieł,Joanna Stąporek / Language(s): Polish Issue: 10/2024

The article discusses how digital challenges are shaping the development of public services and creating new channels for distributing resources. The digital advancement of public services, along with the growing openness of administration through the internet, offers opportunities for improving civic awareness, transparency, and accountability of public actions.The goal of the article is to examine how the European Union is addressing these challenges related to information and communication technologies (ICT) and assess its progress. The analysis focuses on EU strategic documents, legal acts, and statistics.The European Union has made significant progress, particularly in areas like mobile broadband infrastructure and the number of e-government users between 2018 and 2023. Notably, Malta, Ireland, Finland, and Sweden have achieved high levels of advancement in areas such as digital services for citizens and entrepreneurs, as well as mobile-friendliness.

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ARTIFICIAL INTELLIGENCE AND THE FANTASY BINOMIAL: CREATIVE FAIRY TALE WRITING (BASED ON GIANNI RODARI) IN SECOND GRADE

Author(s): Irina Mishkova-Yotova,Tanya Ivanova Kolarova / Language(s): English Issue: 5/2024

The report presents an innovative pedagogical practice that utilizes artificial intelligence (AI) and the fantasy binomial method to develop creative thinking in second-grade students. By integrating AI into primary education, teachers can employ new tools for content creation, stimulating creative thinking, writing, and the learning process. In the described practice, students create fairy tales with the help of ChatGPT, allowing them to express their ideas and imagination. The fantasy binomial method generates unexpected word combinations, activating the imagination and provoking the creation of original stories by linking seemingly unrelated concepts. This technique encourages students to perceive the world in a more unconventional way, fostering their creativity and problem-solving skills. The combination of artificial intelligence (AI) and traditional educational methods offers students the opportunity to participate more actively in the learning process. Through this approach, they develop cognitive abilities by interacting with technology in a meaningful way. ChatGPT helps students enhance their storytelling skills by providing suggestions and feedback that stimulate their thinking and exploration processes. The fantasy binomial method, in turn, acts as a trigger for the imagination, challenging students to think creatively and beyond conventional boundaries. This improves their ability to generate original ideas and enhances their storytelling skills. Teachers play a key role in guiding students as they use AI-powered tools, ensuring that the learning process remains balanced between technology and personal input. The practice encourages collaborative learning, where both artificial intelligence and human input contribute to creating something unique and original. The dynamic interaction between students and AI helps build confidence in their writing abilities while also sparking greater interest in the learning process. Additionally, the use of AI offers opportunities for personalized feedback, supporting differentiated learning for students with specific needs and abilities. Along with fostering creativity, this method promotes the development of critical thinking and language skills. The application of artificial intelligence (AI) in the classroom leads to dynamic lessons, where students can interact with technology in real time, gaining new insights and refining their knowledge and skills. Teachers implementing this method provide a new way to engage students, keeping them motivated and curious. The introduction of technology creates a learning environment that prepares students for advancements in the digital age, teaching them how to integrate AI tools into problem-solving processes. The report highlights that the integration of artificial intelligence (AI) not only improves learning outcomes but also makes the learning process more enjoyable for both students and teachers. Results from conducted surveys show a positive reception of the innovative methodology, with students demonstrating increased enthusiasm for writing fairy tales. The described best practice offers an opportunity for further exploration of AI integration in education to enrich the learning process. According to the authors, this approach holds potential for application across various subjects to enhance the quality of primary education, making it more engaging and effective.

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Data Science, Business Intelligence, and the Internet of Everything: A Scientometric Education Perspective with a Mountain Focus

Author(s): Mihai Covaci,Brînduşa Covaci / Language(s): English Issue: 2/2024

This paper delves into the intricate interplay of the Internet of Everything within the dynamic landscape of evolving data science and business intelligence, scrutinized through the discerning lens of scientometrics within the broader context of education social responsibility. The author posits that the primary objective of the Internet of Everything is to not merely bridge, but transcend the gap between business, education, and science, thereby fortifying the indispensable role of corporate sustainability in shaping societal paradigms. The meticulously validated results affirm the credibility of the proposed hypothesis and indicators. Notably, information technology, particularly within the expansive realms of the Internet and Internet of Things subdivisions, emerges as the paramount dimension influencing the underdevelopment of mountainous areas. The triad nexus established in this study remarkably diminishes the pervasive disparities between science, education, and business, with a singular focus on advancing people and human sustainability. Proposing seven innovative indicators within the triad, the research not only contributes to the existing body of knowledge but also envisages a transformative impact. Furthermore, the paper advocates for the adoption of common data science governance models across diverse country groups globally, fostering a collaborative approach to technological and societal advancement.

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Biosférické rezervácie ako zdroj pozitívnych externalít

Author(s): Katarína Vitálišová,Mária Vavrušová,Katarína Sýkorová / Language(s): Slovak Issue: 2/2024

The advantages of protected areas mainly relate to the evaluation of ecosystem services which provide benefits to people. These affect various areas of life. From the perspective of economic theory, these are externalities. These are perceived as benefits or disadvantages that occur outside the market to another party. Based on the review of literature, this paper highlights the advantages of the biosphere reserves regarding the externalities that arise from their presence as a distinct type of area connecting the principles of environmental protection with suitable socio-economic development. The paper thus contributes to the development of theoretical knowledge, given that this is a poorly researched issue, but at the same time very topical due to climate change and its negative impacts on nature and humans.

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MANY FACES OF A CHATBOT: THE USE OF POSITIVE AND NEGATIVE POLITENESS STRATEGIES IN ARGUMENTATIVE COMMUNICATION WITH A CHATBOT

Author(s): Gordana Ivković / Language(s): English Issue: 49/2024

With the ever-growing development of artificial intelligence, communication and argumentation processes are no longer limited to face-toface and computer-mediated communication with other humans. They now involve communication with machines. This fact has given rise to chatbots, computer programs trained to produce human-like communication through the use of highly specified algorithms. The aim of this study was to determine whether a chatbot has been trained in accordance with positive and negative face wants, which were a part of the politeness theory introduced by Brown and Levinson. More specifically, the aim was to determine whether positive and negative politeness strategies would affect the quality of answers a chatbot produces. The chatbot was asked 10 questions in total, grouped into five sets of questions that prompted answers followed by argumentation. Each set contained two questions on the same topic, one question asked utilizing positive politeness strategies, and the other question asked using negative politeness strategies. The results show that 1) there were no significant differences in the answers given to the two types of questions, 2) the chatbot did not select only one type of politeness strategies, 3) more elaborate answers to one of the questions from the sets were produced in relation to the topic of that question rather than the politeness strategies. The most dominant argumentation structure is based on coordinative arguments, with causal schemes appearing most frequently. All of the answers are acceptable in the sense that they give coherent arguments for a standpoint, except for one answer where the opposite standpoints were provided.

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CONVERGENCE OF DIGITAL MEDIA AND MANAGEMENT OF PRODUCTION IN NEW CONDITIONS

Author(s): Viktorija Kafedjiska / Language(s): English Issue: 1/2024

Today, the consumption of media content is more focused on digital media and their role and importance is increasing, which, for new generations of media workers, not only journalists, represents a challenge. Now, it's not enough just to attract attention with good headlines, but you have to somehow produce great content that will attract those who want to advertise. Hence, media work is not predominantly journalistic, but also implies other skills such as planning, marketing, creating video expression and others. This synthesizing of knowledge and skills is made possible through convergence, which means integration of systems and media forms, through the use of a computer. For young students in journalism this process is important because it is likely to influence their career. All journalists need to know how to tell stories in all media, and how to write appropriately for those media, as preparation for this new era. Historically speaking, this process of convergence has gone through 6 stages, the last of which belongs to the future, that is, the connection of information technology with biotechnology. It is in this context that the question opens before us to what extent new media technologies influence the production, distribution and consumption of news. In the past, the presence of journalists at events was dominant, and today the so-called citizen journalism, which is initiated by individuals or groups that upload content on the Internet, dominates. For those reasons, many global media giants allow people from all over the world to contribute to media content through their videos. On the other hand, today's generation of media professionals need commercial and advertising knowledge and brand awareness. Marketing professionals, from their perspective, need to have a better possibility to recognize, media content that would enable them to build attractive media brands and commercialize them. On the other hand, digital technologies daily force media managers to rethink their decisions and business models, and to be successful in that process, they must be ready to manage rapidly growing innovations and manage organizations through new techniques. Therefore, in this sphere, more research is needed, focused on technology. This means that management is not a goal in itself, which should be completed in a certain period, but on the contrary, it is a long-term process. This process of digital transformation will change the way of thinking, working, socializing. Digital technologies are daily forcing media managers to rethink their decisions and business models A certain digital structural agility is needed, as a supporting pillar in the management of digital transformations, but, in which people will still have a central role.

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ВЕШТАЧКА ИНТЕЛЕГЕНЦИЈА – УМЕТНИЧКА КАТАРЗА ИЛИ КАТАКЛИЗМА ЗА КРЕАТИВНОТО ПИШУВАЊЕ

Author(s): Natasha Sarafova,Marica Tasevska / Language(s): Macedonian Issue: 1/2024

With the development of technology, human creativity has never been tested as it is now. Artificial intelligence, by collecting thoughts, questions, and data, is creating a new order in a cathartic or cataclysmic environment where the art of language acquires standardized global significance. The question arises: Can human creativity and emotions be conveyed accurately with just a click of a keyboard? In other words, ethical and spiritual purification may be reduced to an idea, the period of creation may be shortened or even altered, all in an effort to leverage new tools provided by artificial intelligence. We wonder, who owns the copyright? The author or a tool that might simultaneously transmit the text to the other side of the world? Isn't this an artistic cataclysm in creative writing? This paper will attempt to explore the positive and negative aspects of artificial intelligence in relation to creative writing.

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STUDENT'S PERCEPTIONS OF CHATGPT USE IN HIGHER EDUCATION

Author(s): Fauzi Skenderi,Lindita Skenderi / Language(s): English Issue: 2/2024

Artificial intelligence has spread very rapidly and has taken a strong position in education too. All parts of education have been touched by different forms of AI making it inevitable for both teachers and learners. Especially when it comes to higher education, students are young adults who own smartphones and other devices, connected to internet almost 24/7. This has surely served them well in other ways, but has also made them lazier in finding ways to seek knowledge and achieve their final mission. Of course, conditions are not the same for students in all countries, depending on the development of the country in different aspects. The 79 participants in the survey are students from different study programs at the University of Tetova. The aim of the study is to see if students are informed about Chat GPT use in general and if they personally use it for their studies and educational purposes. Except students’ perceptions on the tool’s benefits, the study tries to see what are their standings and opinions on the future development and consequences. The results were somehow conflicting, and their use is not always interconnected with their perceptions of future development of these tools. It also showed that the majority of them were uncertain about the negative consequences in their studies in general, because they felt like it made them lazier by offering answers and solutions in few seconds.

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