E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY
Within the extremely competitive business environment we are witnessing nowadays, companies and firmsare perpetually looking for ways of improving profitability while holding on to their position on the market; therefore, themore intense the competition is, the more difficult attaining success will become. In order to accomplish these objectives,companies were helped by computers through innovative software of computer-assisted design and production, as well as by the technologies pertaining to the internet. Computers play an important role in each aspect involved in a company’ssurvival, from designing and manufacturing the product, creating the client data base, controlling the inventory, marketing,advertising and sales, and actually covering the company’s overall operations. The present paper discusses a few ideas regarding the use of computers and internet in marketing and logistics as well as two scanning methods.
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