Media masowe a demokracja – ujęcie teoretyczne

Author(s): Zbigniew Oniszczuk / Language(s): Polish Publication Year: 0

The article concentrates on two existing attitudes in analyzing mutual relations between democracy and mass media. The first one considers the activity of mass media to be the main causative factor in a development of modern democracy. Terms such as media democracy, digital democracy or Internet democracy reflect this way of thinking. The second stance stresses functional meaning of media for implementing democratic ideas and values, especially such as freedom, equality and control. However, in both these stances there is one specific shared element – mass media are seen as an institution that activates the society, creating space for wide public debate and sharing various opinions, expressing interests or needs, which is especially important for the concept of deliberative democracy.

Reklama audiowizualna w kampanii wyborczej do Parlamentu Europejskiego w 2014 roku – w poszukiwaniu efektywnej strategii komunikacyjnej

Author(s): Mariusz Kolczyński / Language(s): Polish Publication Year: 0

The campaign preceding the elections to the European Parliament in 2014 in Poland was extremely dynamic and active in case of all subjects of political rivalry, regardless of their position on the political market (campaigns of Solidary Poland and Poland Together are prime examples). Even a superficial analysis allowed to point out several regularities: tendency of political subjects to adopt the standard strategy of national cross-party political rivalry, strategic focusing of media on current issues regarding national political rivalry, particularly interesting in the area of communication is adoption of advertising orientation by most of the parties (except Polish People’s Party and National Movement) – wherein this advertising activity – in contrast to campaign from 2009 (and the parliamentary campaign of 2011), did not limit to the television, what is remarkable about the campaign of 2014 was the intensive use of all accessible Internet channels: own websites, special websites dedicated to the campaign and the possibilities offered by the social media (Facebook, Twitter, Youtube).

Prasa polska o wyborach do Parlamentu Europejskiego w Polsce w 2009 i 2014 roku – analiza porównawcza

Author(s): Adam Barabasz / Language(s): Polish Publication Year: 0

The main aim of this article is to present the opinion journalists Polish press on the results of the elections to the European Parliament held in Poland in 2009 and 2014. The publication highlights the methods of campaigning for the Europarliament major Polish political parties. The article described the figure MEPs presented in the Polish press.

„Podwójne wybory” w 2015 roku. Spójność strategii komunikacyjnych podczas prezydenckiej i parlamentarnej kampanii wyborczych

Author(s): Szymon Ossowski / Language(s): Polish Publication Year: 0

The paper analyses the specific character of the 2015 election campaign, carried out in the context of two national elections held in the same calendar year. This paper analyses the case of ‘double elections’ in Poland in 2015, aiming to stress the necessity to take the temporal proximity of two different elections into consideration, to identify the main research planes that seem of utmost importance when analyzing this issue, and to try to assess the efficiency with which different electoral committees took advantage of the double elections.

Profesjonalizacja komunikowania politycznego – analiza wyborów Prezydenta RP w 2015 roku

Author(s): Wojciech Maguś / Language(s): Polish Publication Year: 0

The purpose of the article is an attempt to demonstrate the process of the professionalization of political communication for example the election of the President of the Republic of Poland in 2015. Based on the analysis the presidential campaign of Andrzej Duda indicated determinants the professionalization of political communication: strategic planning and execution of campaign, capably focus of media attention, activity in the new media, the use of marketing concepts, the cost-effectiveness of the campaign.

Wizerunek polityczny Andrzeja Dudy

Author(s): Szymon Kolodziej / Language(s): Polish Publication Year: 0

The departure of Donald Tusk from Polish politics and the choice of an unknown politician – Andrzej Duda on the President, means the political era ends and exhausts ruling so far Civic Platform effective strategy of scaring with Jaroslaw Kaczynski. Especially when Law and Justice for the first time in years changed the political strategy – withdrawing its leadership in the shadow of the campaign. The results of these elections also mean a create of at least one new political force in Poland. The author also takes in reflection the travelling campaign of A. Duda and the role of swing states in Poland.

Współczesne zastosowanie schopenhauerowskich sposobów erystycznych w komunikowaniu politycznym – analiza debaty prezydenckiej Komorowski – Duda

Author(s): Rafał Leśniczak / Language(s): Polish Publication Year: 0

The research materials include presidential debate which took place on 21 May 2015 between two candidates for the office of President of the Republic of Poland, Bronisław Komorowski and Andrzej Duda, and it was reported in the television stations TVN, TVN24 and TVN24 Business and the World. The author, taking into account the persuasiveness of speech, tries to identify these levels rhetorical theory in which one can discern eristic dialectic (invention sphere, disposition, elocution, pronuntiatio).

Analiza retoryczna debat przedwyborczych Finałowa telewizyjna debata prezydencka: Bronisław Komorowski i Andrzej Duda, 21 maja 2015 roku

Author(s): Paweł Sarna ,Matylda Sęk / Language(s): Polish Publication Year: 0

Authors of this article analyzed the final tv election debate between Komorowski and Duda on 21 May 2015 in the presidential elections. The debate can be classified as a rhetoric genre. The authors focused on such elements of the debate as the discussion structure and ways of argumentation used by political leaders. In the rhetoric approach to the debate, first and foremost is a clash of ethos, because ethos itself presents the speaker as a man of dignity, a trustworthy politician. That is why among the main fields of interest there are issues if the candidate gives arguments referring to his ethos or if more attention is paid to the distraction of the opponent’s ethos and of the very debate can be classified as a dialogue or rather agon.

Analiza aktywności aktorów politycznych i mediów tradycyjnych w mediach społecznościowych w trakcie kampanii prezydenckiej 2015 w Polsce – studium przypadku

Author(s): Bartłomiej Łódzki / Language(s): Polish Publication Year: 0

The presidential campaign of 2015 in Poland stood out from previous ones its course and accompanying emotions. One of the reasons has been significant activity of political actors in the social media and the active involvement of their readers. The presence in the web network has been one of the components of effectiveness’ the election competition. The aim of the article is to present the research results of activity the candidates and selected traditional media on Facebook. Reactions of readers have been also analyzed by the author. The usage of the internet analytical tools allows to do media research in the big data’s sphere and observe the users behavior of social media in macro scale.

Wybrane tygodniki opinii i telewizyjne programy informacyjne w prezydenckiej kampanii wyborczej 2015: neutralne czy stronnicze?

Author(s): Rafał Klepka / Language(s): Polish Publication Year: 0

The article presents part of results of media content analysis before presidential election in 2015 in Poland. The purpose of the research was to evaluate if materials connected with candidates are neutral or biased. We analyzed media visibility and overtone of journalistic materials about candidates in three weeklies and the television news programs.

Personalizacja kampanii wyborczej Przypadek polskich wyborów parlamentarnych w 2015 roku

Author(s): Marek Mazur / Language(s): Polish Publication Year: 0

Technika świadectwa w reklamie wyborczej w trakcie parlamentarnej kampanii wyborczej 2015 roku na Lubelszczyźnie

Author(s): Agnieszka Łukasik-Turecka / Language(s): Polish Publication Year: 0

The objective of the present article is to show whether and to what extent the election committees registered in the constituency no. 6 used the Celebrated Party Members’ Endorsement technique during the parliamentary election campaign in 2015. The research material was free election broadcasts aired on Radio Lublin S.A. during the election campaign in question, and the visual advertisements presented in the form of billboards and banners as well as placed on the candidates’ official websites. The method applied was the content analysis and comparative analysis. The article defines the presented technique and shows which election committees used it. The paper also presents the research results concerning persons who endorsed support for the candidates. The results were shown in the context of other surveys conducted earlier among individual electorates, in which those polled took a position on the impact of endorsement of the candidates by other, better-known party members on the voting decisions of those surveyed.

Słowo i emocje. MediaEgo w MediaPolis „Literacki” kontekst wyborów politycznych 2015 roku

Author(s): Agnieszka Walecka-Rynduch / Language(s): Polish Publication Year: 0

The author outlines in her study linguistic, communication and marketing frameworks of images built by and for new politicians who formerly were unknown to the general public, and following the 2015 elections have occupied major positions in state administration. These politicians, termed by the author MediaEgos, play very important political and social roles in the MediaPolis space (a space that combines the worlds of politics and popular culture). Their appearance on the political scene is accompanied by the application of new tools (developed in the 21st century, but well known already in the 20th century) designed to support their image-building. The tools include fictionalized stories, similar in their structure to TV scripted documentaries, that build a positive image of the MediaEgo by satisfying voyeuristic needs of the audience, and using to this purpose propaganda language and emotions.

Prasa lokalna w warunkach konwergencji mediów

Author(s): Luiza Switicz / Language(s): Polish Publication Year: 0

The article is devoted to the study of changes in the conditions of the journalistic profession «mediakonvergencii», i.e. moving publications online or on other platforms (television, radio, mobile carriers). The study is based on interviews with journalists who work in 66 editions. Project “Of the newspaper medium and small cities in Russia in 2010 ‘s” carried out at the Faculty of journalism of the Moscow State University named after M. Lomonosov. The study found that in the local press of Russia is actively introducing new digital technology and the dynamic processes of combining print and Internet. These processes have dramatically changed the nature of journalistic work, which has become more rapid, intense, interactive. But there are also negative effects: increases the amount of secondary information, psychological tension and increasing the pace of their work.

Nauczanie dziennikarstwa politycznego na uniwersytecie

Author(s): Sergey Korkonosenko / Language(s): Polish Publication Year: 0

In the paper the theoretical bases, forms and levels of university education on political journalism are considered. The author supports the idea of indissoluble unity of theoretical and practical components of education, contrary to utilitarian and pragmatic understanding of journalism teaching. Such approach enables to see that training for the political press is influenced a wide complex of the disciplines included in educational program. The task of the educational process organizers consists in rational and competent use of all resources of educational program.

Seksmisja, czyli płeć w polskiej polityce

Author(s): Dorota Piontek / Language(s): Polish Publication Year: 0

Presidential and parliamentary election campaigns in Poland in 2015 were marked by women. They were compared to all the campaigns since 1989, especially seen as heroines of the first plan – candidates for major offices in the country. Equally important from the point of view of the election results was the presence of women working on the second plan, supporting male candidate conceptually and organizationally. This situation is conducive to placing two important questions that set the new – in Polish politics – areas of analysis. The first of them can be formulated as follows: whether the increased presence of women in the election campaign is the result of a real increase in their political commitment and importance, or perhaps a kind of marketing activities, which bears the hallmarks of a kind of “special mission”? The second question concerns the popular culture and inspiration from it draw off to lead the campaign, which aim is to gain sympathy and trust of voters for candidates. Previous studies on the use of elements of popular culture in political campaigns, in Poland very meager, show that the possibility of using tools of popular culture by male and female politicians are not the same, different is the potential to build their images and kind of emotions caused in voters.

Komunikacja niewerbalna i werbalna jako element kreacji wizerunku kobiety-polityka

Author(s): Sonia Platajs,Emilia Woźniczko / Language(s): Polish Publication Year: 0

People constantly communicate, but is it really know what you mean by this communication? Man, what Aristotle said, it is a social being and this means that he is alive and functions in society, which is a further specified group of people. The functioning of this requires the ability to efficiently communicate their thoughts, so the ability to communicate with each other. Communication, which is realized on two levels – verbal and non-verbal. The messages contained in proksemice, kinezjetyce, gestyce the principles of grammar are responsible for the efficient and appropriate transfer and acquisition of knowledge about the world. World’s also political. In which play a significant role in both behavior and their political speeches, and thus the elements of both types of communication. They evoke different emotional reactions, even dependent on political or relationship to the sender. Influence globally on the creative image. The same issue again in the world of Polish politics raises some concerns. Polka political scene removes for a second plan the fair sex. For this reason, you should take a moment to test this as words, gestures or expressions affect the creations of that beautiful building that is on the form of a female politician.

Karuzela z madonnami…, czyli wizerunki wybranych kandydatek w wyborach parlamentarnych w Polsce 2015 roku

Author(s): Agnieszka Kasińska-Metryka / Language(s): Polish Publication Year: 0

The aim of this article is to answer the question whether the bigger number of women in politics means that they have real influence on political reality? During the parliamentary elections in Poland in 2015 there were a lot of female candidates but many of them were “created” by political leaders who personally did not take part in the competition. It is hard to classify female candidates because well-described classifications are focused on male candidates

Kobiety w polskich wyborach prezydenckich 2015 na przykładzie publikacji „Gazety Wyborczej”

Author(s): Katarzyna Brzoza / Language(s): Polish Publication Year: 0

During the last presidential elections in Poland, women engaged in many roles, making their strong presence in the political life. Analysis in „Gazeta Wyborcza” showed female representatives with very divers duties, such as running for president, conducting an election compaign, having a voice in „Gazeta Wyborcza” newspaper or just simply being linked with the election because of their son, father or husband. The aim of this study was to show characteristics of the journalists in the last presidential elections on the example of the chosen press title. It also showed examples of media image of Magdalena Ogórek and Beata Szydło and the media visibility of women from family surroundings of Bronisław Komorowski and Andrzej Duda.

Kobiety w polskich wyborach 2014–2015: tło, paprotki i liderki

Author(s): Łukasz Wawrowski / Language(s): Polish Publication Year: 0

The aim of this study is to analyze 2014–2015 elections in Poland through the prism of women candidates. This study will address the following research questions: what role in these elections women have played and whether the observed phenomena contribute to the improvement of the overall situation of women in politics, or maybe just the opposite?