Medijski trendovi - Srbija 2020
Author(s): Slađana Komatina / Language(s): Serbian
Keywords: covid 19; pandemic; media; Serbia; media market
The year that will soon be behind us will be remembered for the comprehensive change in the way of life, caused by the crisis of the covid 19 pandemic. According to numerous estimates, the pandemic will leave behind a crisis of unprecedented proportions, which will leave deep political, economic and social consequences for all areas of life, and therefore also for the media sector. The media year in Serbia started as usual, and during the first two months it was impossible to guess what was to come, especially since some trends from 2019 were promising - especially the growth of the media market, which after more than 10 years grew to more than 200 million euros. In addition to the growth of the media market, the trends predicted are also related to the growth of video content consumption, the ubiquity and divergence of television as a medium, influencer marketing, the emergence of new social networks, i.e. the growth of their influence and the increase in the use of online shopping. In the past few years, the search for online information, video content, as well as access to social networks with the use of smart phone devices has become much easier for users, so interaction has started to take place at any time and in any place. Predictions from the beginning of this year indicated that the mentioned trends will only continue and strengthen in 2020. However, all forecasts "fell in the water" when the pandemic became our everyday life in mid-March.
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