ON THE PROBLEM OF EXISTENTIAL AND HUMANISTIC POTENTIAL OF CONSUMER SOCIETY
К ВОПРОСУ ОБ ЭКЗИСТЕНЦИАЛЬНО-ГУМАНИСТИЧЕСКОМ ПОТЕНЦИАЛЕ ОБЩЕСТВАПОТРЕБЛЕНИЯ
Keywords: consumer society; human nature; humanism; existence; symbol; sign;
This article studies possible ways of man’s existence in consumer society in the conditions of hyper-reality, hyper-rationality and trans-sociality. The author attempts to show the forms of self-realization of a modern person and differentiates traditional, irrelative to the existing sociality, pre- and extrasocial ways and new ways, emerging in the situation of transsociality.
More...