Author(s): Gábor Rekettye,Jonathan Liu / Language(s): English
Pricing: The New Frontier by Gábor REKETTYE and Jonathan LIU Published: May 2018 The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. In developing and fast moving economies like India, getting the pricing strategy right is a necessity for the short and long term future of the firm. The pricing decision will impact on the profitability and ultimately on the performance of the firm. Executives and managers responsible making pricing decisions will find this book useful and informative in shedding light on an area that is complicate and complex. – Dr M.K. Nandakumar, Associate Professor of Strategic Management, Indian Institute of Management, Kozhikode, India. Leading technological development across the world requires an in-depth understanding of the impact of the pricing decision and business strategy. This book will give its readers a clear understanding of impact of the pricing decision on the industry, the customer and its competitors. I fully recommend and endorse this book. – Jeff C.K. Lim, BU Deputy CEO at ASM Pacific Technology Ltd. Singapore. Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students. – Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – Professor John R. Schermerhorn, Jr., O’Bleness Professor Emeritus, Ohio University, United States In contemporary business pricing is much more than just the money equivalent of the product value. This book provides a high-quality review of different concepts and issues regarding pricing from different stakeholders’ perspectives. It can be recommended both as students’ textbook as well as a managers’ toolkit for making strategic and tactical pricing decisions. – Professor Mirna Leko Šimić, Professor of Marketing at Faculty of Economics at J.J. Strossmayer University of Osijek, Croatia Price is the value that is attached to a product or service and is usually the result of complex set of calculations, research and risk analysis. This book provides comprehensive and understandable strategies and tactics that one may use to price a product or service in our current the multi-faceted operating environment. It is a great resource for both practitioners and academics. – Dr Dolores Rinke, CPA, Professor Emerita, Purdue University, United States In a fast-changing world with fierce competition, pricing has been increasingly the new frontier and battle field for business operations. Dynamic pricing needs to be deployed as the brand new strategy for global organizations to gain competitive advantages and sustainable profit growth. This book provides insightful knowledge of the dynamics of setting price in a networked global context, and enables academics and professionals to have a clear understanding of the principle and practice. – Dr Xinping Shi, Associate Professor of Information and Operations Management, Hong Kong Baptist University, Hong Kong SAR China. Getting the pricing of products and services right is challenging and difficult. It is more complicated in a globalized world and further challenging when it is across different types of economies. This book will offer guidance in setting and negotiating prices for trading across borders and on the digital platform, and will prove useful for practitioners and students. I highly recommend the book. – Professor Vincent XG Qi, PhD, FRAI, Wolfson College, University of Cambridge; Marcel Mauss Chair Distinguished Professor of Global Supply Chain Management and Business Anthropology, Anshan Normal University in China. Contents PART 1. PRICING BASICS Chapter 1. PRICING IN FOCUS Chapter 2. THE ECONOMICS OF PRICING Chapter 3. CUSTOMERS’ PRICE PERCEPTION Chapter 4. PRICES, COSTS AND PROFIT Chapter 5. METHODS OF PRICE SETTING PART 2. STRATEGIES AND TACTICS OF PRICING Chapter 6. PRICING STRATEGY Chapter 7. PRODUCT LIFE CYCLE PRICING Chapter 8. DYNAMIC PRICING Chapter 9. PRODUCT LINES PRICING Chapter 10. PRICE BUNDLING PART 3. INTERMEDIARY PRICING Chapter 11. PRICING ACROSS THE MARKETING CHANNELS Chapter 12. RETAIL AND WHOLESALE PRICING Chapter 13. PRICING IN INTERNATIONAL MARKETS Chapter 14. SUCCESSFUL PRICE NEGOTIATIONS Bibliography Index Product Details: ISBN: 9781910781944 Publisher: Transnational Press London Published: 23 May 2018 Language: English Pages: 320 Interior Ink: Black & white Weight (approx.): 0.65 kg Dimensions (approx.): 18.9cm wide x 24.59cm tall
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