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Series:Management Series

Result 1-11 of 11
Image of Istanbul, Impact of ECOC 2010 on the city image
7.99 €

Image of Istanbul, Impact of ECOC 2010 on the city image

Image of Istanbul, Impact of ECOC 2010 on the city image

Author(s): Evinç Doğan / Language(s): English

Keywords: brand image;place marketing; Istanbul; city image; visual discourse; ECOC; city branding;

In this spectacle, the urban spaces were projected as the theatre décor while residents and visitors became the spectators. The images of Istanbul pile up in videos and posters to show the city in every aspect in which everything becomes mishmash and the message gets lost in the chaos. While Istanbul is depicted as a mystified city through Orientalist representations, this image of Istanbul moves between the opposite ends of the contrasting pairs, and in contestation."Culture, defined as making sense of the world (Hall, 1997: 2), is an integral part of branding a place, which involves cultural exchange (Anholt, 2005: 140). Mega-events may be used as forms of advertising for city marketing and branding, where the signification is not only about production of meaning but also staging of the meaning. The cities hosting mega-events can be turned into the protagonists of the spectacle by showcasing their cultural products as well as cultural being. Thus, what staged there are the city, its image as well as the events. The mega-events are helpful to spread the word about the city, but the meaning is created also through imaging the city and positioning this image in the minds of the people."

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International Operations, Innovation and Sustainability
24.99 €

International Operations, Innovation and Sustainability

International Operations, Innovation and Sustainability

Author(s): Arvind Upadhyay,Celine Vadam,Vikas Kumar,Jose Arturo Garza-Reyes / Language(s): English

Keywords: innovation; sustainability; business; management; operations

International Operations, Innovation and Sustainability by Arvind UPADHYAY, Celine VADAM, Vikas KUMAR, Jose Arturo GARZA-REYES is a book for anyone with a keen interest in the rapidly evolving field of international operations, innovation and sustainability. It combines an accessible explanation of key concepts and methods used in international operations, innovation and sustainability. This book covers both basic as well as advanced topics, illustrated with carefully crafted case studies. Question sections are designed to measure understanding and lessons learned. The engaging case studies are highly relevant to the fields of international operation, innovation and sustainability. Subject matter experts in academia and industry share first-hand experience and knowledge on international operations, innovation and sustainability.

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Entrepreneurial Transitions in Family Business: Organic Model, Governance and Succession
19.00 €

Entrepreneurial Transitions in Family Business: Organic Model, Governance and Succession

Entrepreneurial Transitions in Family Business: Organic Model, Governance and Succession

Author(s): Simon O'Leary,Chris Swaffin-Smith,Rebecca Fakoussa / Language(s): English

Keywords: enterpreneurship; family business; organic model;

Family business is one of the earliest forms of economic organisation and is still the most common form of commercial entity in the world, fulfilling roles across the spectrum of business and organisational activities, ranging from craft specialists, to local mobile food outlets, to online traders, to corner shops, to market sector suppliers, to internationally branded multinationals. Starting up, developing and maintaining such initiatives requires a dedicated entrepreneurial spirit and a range of management skills, as well as periodic episodes of good timing and targeting. Since the advent of mechanisation and industrialisation, larger organisations and publicly-listed companies have often been viewed as the measure of economic sustainability, in part because collecting information on such groups is relatively more straightforward than doing the same for the many hundreds of thousands of smaller family firms, sole traders and entrepreneurs. This book aims to reinforce the importance of family businesses and to highlight the challenges they face as they evolve.

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Exchange Rate Volatility in Emerging Economies
20.00 €

Exchange Rate Volatility in Emerging Economies

Exchange Rate Volatility in Emerging Economies

Author(s): Abdulkader M. Aljandali / Language(s): English

Keywords: exchange rate;volatility;emerging economies;

This book is a contribution to the knowledge concerning the volatility and forecasting of exchange rates in the emerging markets. It focuses on the exchange rates of the leading trading blocs in that part of the world and examines exchange rates of selected emerging countries across continents in order to explain local and regional variations in exchange rates and the determinants of fluctuations in selected countries in Africa, Asia, Central and Latin America. Exchange rates of countries from the four different regions are investigated separately, followed by an analysis within and across regions to identify common patterns of exchange rates fluctuations. Monthly forecasts are generated for a period of 24 months to test the performance of the times series, cointegration and combination techniques used in this book.The results show that exchange rates of countries in the same region behave similarly following a shock to the system. Additionally, exchange rates of countries at the same stage of development albeit in different geographical location (Central America, Southern Africa, Latin America and Southeast Asia) share some similarities. In this book I argue that all exchange rates examined have been volatile.

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Pricing - The new Frontier
10.00 €

Pricing - The new Frontier

Pricing - The new Frontier

Author(s): Gábor Rekettye,Jonathan Liu / Language(s): English

Keywords: Pricing; finance; business; management;marketing;

PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

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Value Creation 4.0. Marketing Products in the 21st Century
9.99 €

Value Creation 4.0. Marketing Products in the 21st Century

Value Creation 4.0. Marketing Products in the 21st Century

Author(s): Gábor Rekettye / Language(s): English

Keywords: Marketing; product; Value creation;4th industrial revolution;

This is a text book on marketing products in the 21st century which is marked by the 4th industrial revolution and digital age and value creation. This book is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). Rekettye draws attention to the situation which poses new challenges and risks for the whole of humanity. He takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.The book includes global case contributions by Xiaoliang Fan, S. Gayathri, Shirshendu Ganguli, Rajashekharaiah Jagadeesh, Rita Lukács, Ismaila Ola Ogundega, Blessing Okpala, Árpád Papp-Váry, Ganes M. Pandya, Nilay J. Shah, Ratan Taparia, Tanya Tewari, Vasanthi Reena Williams, Bo Yang, Ahmet Murat Yetkin.

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Pricing - The New Frontier [Colour interior]
9.99 €

Pricing - The New Frontier [Colour interior]

Pricing - The New Frontier [Colour interior]

Author(s): Gábor Rekettye,Jonathan Liu / Language(s): English

Keywords: economy; price; cost; profit; pricing: price management; economic crisis; 21st century; market forms; demand curve; monopoly; customer price perception; price setting methods; international markets; product life cycle pricing;

Pricing: The New Frontier by Gábor REKETTYE and Jonathan LIU Published: May 2018 The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. In developing and fast moving economies like India, getting the pricing strategy right is a necessity for the short and long term future of the firm. The pricing decision will impact on the profitability and ultimately on the performance of the firm. Executives and managers responsible making pricing decisions will find this book useful and informative in shedding light on an area that is complicate and complex. – Dr M.K. Nandakumar, Associate Professor of Strategic Management, Indian Institute of Management, Kozhikode, India. Leading technological development across the world requires an in-depth understanding of the impact of the pricing decision and business strategy. This book will give its readers a clear understanding of impact of the pricing decision on the industry, the customer and its competitors. I fully recommend and endorse this book. – Jeff C.K. Lim, BU Deputy CEO at ASM Pacific Technology Ltd. Singapore. Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students. – Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – Professor John R. Schermerhorn, Jr., O’Bleness Professor Emeritus, Ohio University, United States In contemporary business pricing is much more than just the money equivalent of the product value. This book provides a high-quality review of different concepts and issues regarding pricing from different stakeholders’ perspectives. It can be recommended both as students’ textbook as well as a managers’ toolkit for making strategic and tactical pricing decisions. – Professor Mirna Leko Šimić, Professor of Marketing at Faculty of Economics at J.J. Strossmayer University of Osijek, Croatia Price is the value that is attached to a product or service and is usually the result of complex set of calculations, research and risk analysis. This book provides comprehensive and understandable strategies and tactics that one may use to price a product or service in our current the multi-faceted operating environment. It is a great resource for both practitioners and academics. – Dr Dolores Rinke, CPA, Professor Emerita, Purdue University, United States In a fast-changing world with fierce competition, pricing has been increasingly the new frontier and battle field for business operations. Dynamic pricing needs to be deployed as the brand new strategy for global organizations to gain competitive advantages and sustainable profit growth. This book provides insightful knowledge of the dynamics of setting price in a networked global context, and enables academics and professionals to have a clear understanding of the principle and practice. – Dr Xinping Shi, Associate Professor of Information and Operations Management, Hong Kong Baptist University, Hong Kong SAR China. Getting the pricing of products and services right is challenging and difficult. It is more complicated in a globalized world and further challenging when it is across different types of economies. This book will offer guidance in setting and negotiating prices for trading across borders and on the digital platform, and will prove useful for practitioners and students. I highly recommend the book. – Professor Vincent XG Qi, PhD, FRAI, Wolfson College, University of Cambridge; Marcel Mauss Chair Distinguished Professor of Global Supply Chain Management and Business Anthropology, Anshan Normal University in China. Contents PART 1. PRICING BASICS Chapter 1. PRICING IN FOCUS Chapter 2. THE ECONOMICS OF PRICING Chapter 3. CUSTOMERS’ PRICE PERCEPTION Chapter 4. PRICES, COSTS AND PROFIT Chapter 5. METHODS OF PRICE SETTING PART 2. STRATEGIES AND TACTICS OF PRICING Chapter 6. PRICING STRATEGY Chapter 7. PRODUCT LIFE CYCLE PRICING Chapter 8. DYNAMIC PRICING Chapter 9. PRODUCT LINES PRICING Chapter 10. PRICE BUNDLING PART 3. INTERMEDIARY PRICING Chapter 11. PRICING ACROSS THE MARKETING CHANNELS Chapter 12. RETAIL AND WHOLESALE PRICING Chapter 13. PRICING IN INTERNATIONAL MARKETS Chapter 14. SUCCESSFUL PRICE NEGOTIATIONS Bibliography Index Product Details: ISBN: 9781910781944 Publisher: Transnational Press London Published: 23 May 2018 Language: English Pages: 320 Interior Ink: Black & white Weight (approx.): 0.65 kg Dimensions (approx.): 18.9cm wide x 24.59cm tall

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Knowledge transfer between partners to achieve competitiveness in Saudi Arabia
9.99 €

Knowledge transfer between partners to achieve competitiveness in Saudi Arabia

Knowledge transfer between partners to achieve competitiveness in Saudi Arabia

Author(s): Esam Adel Halawani / Language(s): English

Keywords: economy; knowledge; competitiveness; NTP; MNC; multinational corporations; Saudi Arabia; strategic partners; logistics and supply chain operations;

This book draws on experience and knowledge on bridging the knowledge gap between multinational corporations (MNCs) and their Saudi strategic partners in order to streamline the Logistics and Supply Chain operations. Dr Halawani explores and explains the processes by which MNCs’ affiliates achieve competitiveness from the knowledge management and organisational learning perspective. Saudi Arabia's government expedited plans for diversifying the economy. To develop the institutional capacity to achieve such an ambitious vision, it was launched and linked to the National Transformational Program (NTP). The NTP is mandated to report progress in a range of economical and societal initiatives in 2020. Contents include Chapter 1: Introduction Chapter 2: What do we know about knowledge transfers? Chapter 3: Methodology and research design Chapter 4: Analysis and findings Chapter 5: Conclusion Chapter 6: Reflections

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Taste of City Conference 2016 - Programme and Abstracts Book
5.99 €

Taste of City Conference 2016 - Programme and Abstracts Book

Taste of City Conference 2016 - Programme and Abstracts Book

Author(s): Author Not Specified / Language(s): English

Keywords: Turkey; Serbia; Latin America; food; cuisine; culture; rituals; identity; heritage; migration; brand; marketing;

Taste of City Conference 2016; Place: University of Belgrade, Serbia; Date: 1st of September 2016

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Taste of City Food and Place Marketing Conference 2018 Programme and Abstracts Book
5.99 €

Taste of City Food and Place Marketing Conference 2018 Programme and Abstracts Book

Taste of City Food and Place Marketing Conference 2018 Programme and Abstracts Book

Author(s): Author Not Specified / Language(s): English

Keywords: conference; 2018; abstracts; food; marketing; identity; tourism; agriculture; coffee; Turkey; Antalya; methodology; case studies; gastronomy; culture; education; augmented reality;

The 3rd Taste of City: Food and Place Marketing Conference 2018 Antalya is hosted by Akdeniz University Tourism Research, Development and Application Centre (TAGUM) on 4-5 October 2018.The TOC 2018 Antalya is an international peer-reviewed academic research conference with a focus on understanding the dynamics and role of food play in place marketing and branding. The TOC 2018 will bring different case studies around the world in focus. The key thematic areas are diverse with a multidisciplinary approach revolving around marketing, tourism, gastronomy and culture. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.

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Create Your Business Plan for the Digital Age. Guide to an Effective Business Plan
12.00 €

Create Your Business Plan for the Digital Age. Guide to an Effective Business Plan

Create Your Business Plan for the Digital Age. Guide to an Effective Business Plan

Author(s): Humperdinck Jackman / Language(s): English

Keywords: business plan; entrepreneurship;

Napoleon mocked the United Kingdom as ‘a nation of shopkeepers’. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without ‘bricks-and-mortar’ premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking – open minds – and plenty of ımagination.Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny.Shape your business for what you want it to become and be a business leader.

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