Create Your Business Plan for the Digital Age. Guide to an Effective Business Plan
Create Your Business Plan for the Digital Age. Guide to an Effective Business Plan

Author(s): Humperdinck Jackman
Subject(s): Social Sciences, Economy, Business Economy / Management, Communication studies, Theory of Communication, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Transnational Press London
Keywords: business plan; entrepreneurship;
Summary/Abstract: Napoleon mocked the United Kingdom as ‘a nation of shopkeepers’. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without ‘bricks-and-mortar’ premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking – open minds – and plenty of ımagination.Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny.Shape your business for what you want it to become and be a business leader.

• Details
• Contents