Publisher: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”

Дизайн на вестника

Традиционни, хибридни и онлайн емисии на пресата

Author(s): Vesselina Valkanova / Language(s): Bulgarian / Publication Year: 2008

The paper "Design of the newspaper" presents the significant structural changes in the field of print press. The emphasis is on the specifics of newspaper products, typological and design lines of development, visual presentation, construction strategies, efficiency and reception of the three modern forms of the newspaper - the traditional printed product, e-paper and online emissions - essential for the communication behavior of the oldest media and the prospects for its development.

Книги на въображението

Методика за учебни проекти „Моята книга мечта” и „Алтернативни тела на книгата“

Author(s): Milena Tsvetkova / Language(s): Bulgarian / Publication Year: 2013

This is an educational publication, intended to cover the university demands in the fields of academic disciplines, such as book studies and reading, of book-knowledge and book-publishing industry, which are taught courses at the Faculty of Journalism and Mass Communication, Sofia University, Bulgaria. It is a collection of creative concepts and designs produced by the students, studying Book publishing and Creative Communication, MA Program, FJMC, Sofia University. The concise review represents 6 stages of project activities occurred in a 6-year time period (2007-2013); it consists of totally 77 educational projects of 76 university students; one of them participated with 2 original projects consequently in two Post-Gutenberg Book Annual Student Competitions. Methodology and findings of the project lab-experiment concerning both concepts - My Book-Dream and Alternative Book Bodies, have been bases on the notion that in the field of book studies, similar to each other scholarly field, a futuristic creative thinking should be developed. Methodology, due to the educational tasks’ creative nature, is recommending design activities to be organized around the imagination techniques. The usage of this approach requires an interactive relationship between the book knowledge and visual anthropology, visual sociology and architecture anthropology and emphasizes on the very strong influence of artificial lifestyle environment (e.g. hybrid products such as book-alley, book-sleeping room, book-building, book-furniture, etc.) on human psyche and behaviour. Students interpret their projects in the frame of the norms and from the standing point of the standards they learned about during the taught course named The Book as a Media; it occurs a kind of visualization of the cohesion between the reader and the book (an intimate act of reading) or a subjective image of the ideal reading (the environment and the channel needed for the text perception). Creative interpretation of the book as an object stimulates the process of producing its objective associations and metaphors as book-aphorisms. The contribution of this publication refers to the application of specific methods for visual and spatial thinking while developing futuristic creative art abilities and skills in the respective field. Each separate project may become a reason numerous discussions to be held out, for ex. debate concerning such questions as what would be the image of the future book and how will it function tomorrow?; what would be the new opportunities to carry on, pass on, interpret and create information?; what would be the new content management forms?; what is the chance for the visual book based on the universal international language – the visual one, to survive, having in mind the background of the many voices and many languages of the multiple cultures (in synchrony with the popular cases concerning book-polylingua and wordless or ‘mute’ books)?; what is the chance of the space-figurative book as a counterpoint of the present flat two-dimensional carrier – the print sheet of paper or the display (as a reflection of the spherical book or book-globe, the dream of the renown film experimentator Sergey Eisenstein), etc. Each producer and publisher would be able to use this publication in order to develop creative projects and innovative ideas of his/her own. The publication may provoke initiation of new research directions and new ways to rethink this key technology of knowledge verbalization and memorization – the phenomenon called THE BOOK.

Медиалог

Frequency: 2 issues / Country: Bulgaria

Medialog is an electronic research journal on media research, culture and communication.

The journal is a platform for wider academic activities: a research area for academic dialogue and a learning field for media and communication education. Publications by PhD students and young researchers, to which special issues are dedicated, are encouraged. It is a platform for peer-reviewed books in Bulgarian and English. The journal is an open-access publication featuring texts published after two positive anonymous reviews.

It was launched in 2017 by the Radio and Television Department at the Faculty of Journalism and Mass Communication of St. Kliment Ohridski University of Sofia, with funding from a research project under the university’s Scientific Research Fund.

Медии и език

Frequency: 2 issues / Country: Bulgaria

Media and Language is an electronic scientific journal for media language research. It is registered as an electronic scientific publication with index ISSN 2535-0587.

As a discipline in which the linguistic approach is combined with the media field as a subject of study, ie. as a linguistic and journalistic discipline, medialinguistics deals with the functioning of linguistic levels in media speech, the interrelationships of media linguistic practice with linguistic norms and codification, the normalization of widespread speach errors in the media, the trends and processes in the media and many other problems.

Medialinguistics is interested in the processes of mediation of contemporary society and the various aspects of the media impact on the audience (news discourse, advertising, public relations, etc.), as well as the peculiarities of the functioning of power discourses and the processes of mediation of politics through language and style. The understanding the main categories of media discourse and applying methods of analysis, rhetorical knowledge to create texts in mass communication, understanding the peculiarities of localization of media products taking into account the cultural differences in the media space are an essential part of the research in the field of media stylistics.

In Bulgarian science, the potential for media language research is high, but the popularization of research results in this field is weak. The purpose of the Media and Language Magazine is precisely to unite the efforts of researchers in this field and to create a platform on which related publications in the field of media language and style can be easily and quickly found. With increasing interest in contemporary phenomena such as the language of hate, the language of political correctness, the language of the media and politicians, and in the face of growing concern from a post-truth media and political influence, medialinguistic research has become a major benchmark for rapid and accurate reading  media and political messages.