Qualitative research on the perception of campaign slogans Cover Image

Cercetare calitativă privind percepția unor sloganuri de campanie
Qualitative research on the perception of campaign slogans

Ianuary, 2019

Author(s): Bruno Stefan
Subject(s): Government/Political systems, Electoral systems, Political behavior, Politics and communication, Sociology of Politics
Published by: Biroul de Cercetări Sociale – BCS
Keywords: slogans;campaign themes;Traian Basescu;electoral behaviors;
Summary/Abstract: The research was conducted in January 2019 based on a focus group attended by 14 people. The study aimed to evaluate the perception of political parties, the topics that should be debated in the election campaign, the activity of the Popular Movement Party, the evaluation of Traian Băsescu, the evaluation of some PMP campaign slogans, the factors that influence voting intention, etc.

  • Page Count: 17
  • Publication Year: 2019
  • Language: Romanian