Serving politics. Television’s role in Ukraine’s presidential election
Serving politics. Television’s role in Ukraine’s presidential election

Author(s): Krzysztof Nieczypor
Contributor(s): Jon Tappenden (Translator)
Subject(s): Politics, Media studies, Politics and communication, Politics and society, Sociology of Politics
Published by: OSW Ośrodek Studiów Wschodnich im. Marka Karpia
Keywords: Ukraine; presidential elections; television; media; politics and communication; forming a public opinion; political parties;
Summary/Abstract: Television plays a major role in the formation of public opinion in Ukraine. For 85% of the population, it represents their main source of information. By providing information about candidates in an election, their manifestos, and events surrounding election campaigns, television stations have a fundamental impact on the popularity of individual politicians and political parties, and their prospects of taking up senior posts. Online and press sources play a much smaller role in determining public opinion. Although the authorities in Kyiv have attempted to legislate to reform the media sector from 2014 onwards, the process of making the envisaged changes has come to a standstill. It has proven impossible to eliminate the problems that existed in the media prior to the Maidan revolution. The major television stations are still controlled by a small group of the wealthiest oligarchs, and are used by these oligarchs as vehicles for furthering their business and political agendas. The predominantly privately-owned media are highly dependent on the political and business relations between their proprietors and politicians. As a result of these ties, television stations under oligarch control have been engaging in measures to support or discredit particular candidates in the current presidential election campaign. Due to the importance and the part played by the media in shaping public attitudes, their influence over the outcome of the presidential election due to be held on 31 March will be considerable.

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