№061: How to speak about the Union? The influence of communication on the engagement of Poles in European issues Cover Image

№061: Jak mówić o Unii? Wpływ komunikacji na zaangażowanie Polaków w sprawy europejskie
№061: How to speak about the Union? The influence of communication on the engagement of Poles in European issues

Author(s): Elżbieta Kaca, Melchior Szczepanik
Subject(s): Communication studies, EU-Accession / EU-DEvelopment
Published by: Polski Instytut Spraw Międzynarodowych
Keywords: Central Europe; Eastern Europe; Europe; European integration; European policy; European Union; Poland; society
Summary/Abstract: Poles still assess positively the European Union, but do not have much knowledge about it and are not interested to fully exploit the mechanisms enabling them to impact EU decisions. In the second half of this decade the communication of Polish public institutions and main decision makers should be strengthened by highlighting the concrete results of EU integration and more importantly it should not only be limited to the structural funds use – it would make the public opinion prepare for Poland’s net payer position in the future. Polish ministries should start work also on a basis of multiannual communication strategies, broaden their activities in the Internet as well as organize more frequently the large public consultations.

  • Page Count: 7
  • Publication Year: 2013
  • Language: Polish