Tourist Demand for Cultural Heritage Attractions in Veliko Tarnovo Municipality Cover Image

Туристическо търсене на атракциите, основани на културното наследство, в община Велико Търново
Tourist Demand for Cultural Heritage Attractions in Veliko Tarnovo Municipality

Author(s): Vasil Marinov, Vera Nikolova, Mariana Assenova, Elena Petkova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: tourist demand; cultural heritage tourist attractions; Veliko Tarnovo Municipality
Summary/Abstract: Veliko Tarnovo Municipality is one of the most prominent examples of a cultural tourism destination in Bulgaria. The study of the tourist demand for the cultural heritage attrac565 tions offered in the municipality provides an opportunity to draw conclusions about the current state and development of cultural tourism in the area, the market segment, the attitude of visitors to the product offered and the quality of service, as well as to identify some emerging problems. The aim of the study is to perform, through tourist demand analysis, a quantitative assessment of the visitation and a qualitative assessment of visitor satisfaction from the cultural heritage tourist attractions.