Стимулиране на туристическите пътувания чрез художествената литература като комуникационен канал
Stimulating the Tourist Trips Through the Public Literature as a Communication Channel
Author(s): Svetla Rakadzhiyska
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: book; literary fiction; BTL advertising media; micromarketing; tourist destination; reading people
Summary/Abstract: This research paper is dedicated to the literary fiction as a BTL advertising media. Some examples are cited and some conclusions are set. The need of good micromarketing is mentioned.
- Page Range: 63-77
- Page Count: 15
- Publication Year: 2020
- Language: Bulgarian
- Content File-PDF