Relații Economice Internaționale - Teorii, strategii, instrumente și studii de caz (Full eBook)
International Economic Relations - Theories, strategies, policies, tools and case studies (Full eBook)

Contributor(s): Gheorghe Hurduzeu (Editor), Luminița Nicolescu (Editor)
Subject(s): Economy
Published by: EDITURA ASE
Keywords: international business; international economics; international management; international marketing; international finance
Summary/Abstract: The volume has 22 chapters organized in four thematic parts: the first part includes elements related to the world economy system in the context of international economic relations, international organizations and global governance. The second part looks at the international environment and how this influences the international activity of a company. The third part focuses on the organization that operates at international level and how specific activities are conducted (negotiations, contracting, management, marketing, foreign trade operations, risk management and others). The last part, the fourth looks at recent challenges in the internationalization, such as innovation, technology, intangible economy and lobby.

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