Разработване на нови услуги
New Services Development

Author(s): Krasimir Marinov
Subject(s): Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Service; New Service Development
Summary/Abstract: This report looks at the defining features of new service development. While service development shares many common threads with product development, there are stark differences that call for a unique approach. In addition to the need for a staged process and continuous customer involvement, extensive testing and feedback during the prototype and launch stage and the need for comprehensive employee training are the hallmarks of a successful new services process.

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