ВИСШЕТО РЪКОВОДСТВО НА ФИРМАТА – АКТЬОР ИЛИ РЕЖИСЬОР В ПРОДУКТОВИТЕ ИНОВАЦИИ?
SENIOR MANAGEMENT OF THE COMPANY – AN ACTOR OR DIRECTOR IN PRODUCT INNOVATIONS?

Author(s): Krasimir Marinov
Subject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: product innovations; senior management role; new product performance
Summary/Abstract: Research show that support from the senior management is linked to the market performance of new products and is therefore one of the factors for their success. The purpose of the report is to outline the main studies on the support of the senior management to the product innovations by proposing a typology of these studies on two criteria.

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