По въпроса за формирането на интереса на фирмата към външния пазар
On the Company Orientation to the Foreign Markets

Author(s): Oleg Lozanov
Subject(s): Economy, Business Economy / Management, Micro-Economics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Internationalization; Market Access; Foreign Market;
Summary/Abstract: This paper analyses the process of expanding company’s interests on international markets. The process of internationalization is essential to continue the business activities of an entity and specific factors shall be evaluated as part of the decision-making process. The motives for orientation to foreign markets could be market share expansion, economies of scale and competitive advantages, geographical diversification and country-specific risk mitigation, access to resources and knowledge, etc. The author notes challenges to the internationalization of the companies as well as preparedness for de-internationalization as a possible scenario.

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