Анализ на потребителските нагласи при покупка на плодове и зеленчуци
Analysis of the Consumer Expectations in Fruits and Vegetables Purchasing

Author(s): Iglika Slavcheva
Subject(s): Economy, National Economy, Agriculture
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Consumer Preferences; Import; Fruits and Vegetables
Summary/Abstract: The report aims to analyze the attitudes of consumers in our country when buying Bulgarian and imported fruits and vegetables. The topic is relevant given the annual discussions about domestic production,its prices, the role of the state as a supporting and regulatory body, etc. The aim is to reveal the factors that motivate the preferences for purchases in Bulgarian or imported products respectively. The report presents official statistics, results of a survey, as well as relevant information on the topic. The conclusion summarizes the main conclusions.

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