Foods in the View of Ethnological Research or What is This Bulgarian Yogurt Cover Image
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Храните в ракурса на етноложкото изследване или какво е българско кисело мляко
Foods in the View of Ethnological Research or What is This Bulgarian Yogurt

Author(s): Elitsa Stoilova
Subject(s): Anthropology, Social Sciences, Cultural Anthropology / Ethnology
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: food; technology; identity
Summary/Abstract: The article introduces the main objectives of the Anthropology of food and it further presents the correlations between food, food technologies, local and national identity. In order to demonstrate the importance of food research as part of the ethnological research objectives, the paper presents the case study of the Bulgarian yoghurt. It questions the attribution of “Bulgarian identity” to that product tracing back its technological development from early twentieth centuries until present. It shows the development of the international yoghurt market, the industrialization and modernization of the Bulgarian dairy industry. The article offers a critical analysis of yoghurt production and export in communist Bulgaria. Combining a wide array of sources, this article unravels the story of yoghurt becoming an authentic product through the interaction among citizens, consumers, producers, scientists, and politicians.