CUSTOMER INFORMATION FOR FINANCIAL MANAGEMENT Cover Image

CUSTOMER INFORMATION FOR FINANCIAL MANAGEMENT
CUSTOMER INFORMATION FOR FINANCIAL MANAGEMENT

Author(s): Bohuslava Knapová
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Masarykova univerzita
Keywords: financial management; customers; customer contribution; customer value; customer segments;
Summary/Abstract: The contemporary attention is given to customer information for the financial management of companies in the Czech Republic. Such criteria as customer contribution, customer value and customer segments are used mainly for top managers and managers at various management levels of Czech companies.