Customers’ perception of the subjects of the business model B2C in Visegrad group countries Cover Image

Customers’ perception of the subjects of the business model B2C in Visegrad group countries
Customers’ perception of the subjects of the business model B2C in Visegrad group countries

Author(s): Igor Fedorko, Richard Fedorko, Radovan Bačík, Matúš Kubák
Subject(s): Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Masarykova univerzita
Keywords: e-business; e-commerce; Visegrad group; B2C; customer satisfaction;
Summary/Abstract: The aim of the paper is to define specific aspects of e-commerce model B2C in Visegrad group countries according to customers. The paper summarizes the current state of e-business and ecommerce issue in the Czech Republic, Hungary, Poland and Slovakia. The study contains data obtained from the data analysis of 5.228.127 evaluations of 9.260 e-shops. The main focus is givento the customer’s perception of the overall satisfaction with an e-shop in relation to communication with a customer or the overall satisfaction with an e-shop and delivery time.

  • Page Range: 210-218
  • Page Count: 9
  • Publication Year: 2014
  • Language: English