The Analysis of Significant Common Attributes of Websites in the Context of the Most Prestigious World Universities
The Analysis of Significant Common Attributes of Websites in the Context of the Most Prestigious World Universities
Author(s): Radovan Bačík, Richard Fedorko, Róbert ŠtefkoSubject(s): Business Economy / Management, Higher Education , Marketing / Advertising, ICT Information and Communications Technologies
Published by: Reprograph
Keywords: e-marketing; website; higher education institutions; top universities;
Summary/Abstract: The aim of the article is to describe specificities of using e- marketing tools on the websites of selected internationally important institutions of higher education. The article summarizes the theoretical basis of Internet marketing, focusing on higher education institutions. Based on the research the article describes the current state of the use of e- marketing tools by the websites of the selected internationally important institutions of higher education. In addition, the article also provides the technical point of view on the issue. Another aim of the article is to evaluate the opportunities this issue brings for marketers and it also shows its pitfalls.
Journal: Journal of Applied Economic Sciences (JAES)
- Issue Year: X/2015
- Issue No: 36
- Page Range: 848-851
- Page Count: 4
- Language: English