THE IMAGE MANAGEMENT STRATEGY THROUGH SOCIAL NETWORKS. AN ANALYSIS OF THE BANKING ENVIRONMENT IN ROMANIA
THE IMAGE MANAGEMENT STRATEGY THROUGH SOCIAL NETWORKS. AN ANALYSIS OF THE BANKING ENVIRONMENT IN ROMANIA

Author(s): Victor-Alexandru Briciu, Arabela Briciu, Ștefania – Maria Găitan
Subject(s): Economy, Marketing / Advertising
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: image;image management;social networks;banks;content analysis;

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