Okulografia w badaniach postrzegania i konstruowania wiedzy geograficznej
Eye tracking in the research on the perception and construction of geographical knowledge

Author(s): Iwona Piotrowska
Subject(s): Geography, Regional studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: eye tracking;sources of geographical knowledge;perception;determinants of perception process
Summary/Abstract: Eye tracking is a modern method of studying perception, cognitive and thought processes that occur when various sources of geographical information are used. It allows determining the visual competence of the recipient. Saccades (eye movements) and fixations (points at which the eyes are relatively stationary) offer an insight into the process of perception of various geographical objects, the way in which text and graphic information is read and absorbed, and the identification of those parts of the contents that the user finds the most interesting and useful. This article, therefore, seeks to present a new approach in the research on geographical education. The eye-tracking method shows the role of an individual perception of reality, the keenness of the observation conducted, and the time necessary for an individual to obtain information, and hence for the process of learning.

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