Еволюция на портфейлния подход в бизнеса
Evaluation of the portfolio approach in business context

Author(s): Viktoriya Stancheva
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: CRM; portfolio theory; risk
Summary/Abstract: Portfolio theory, which has emerged in the field of financial investment, has come into the wider context of management over time. Portfolio models are used for decision-making in conditions of risk and uncertainty regarding product management, project management, real estate investment, customer relationship management, etc. The report tracks the evolution of the Portfolio Approach in a business context and identifies guidelines for its future development

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