Електронните продажби на облекло и обувки в България – състояние и тенденции
Apparel and footwear online sales in Bulgaria – current state and trends

Author(s): Desislava Grozdeva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: online sales of apparel and footwear; e-commerce; Internet; information and communication technologies (ICT)
Summary/Abstract: In the era of digitalization and continuous integration of digital technologies into business and everyday life, more and more companies use Internet for e-sales. Offering their products online, retailers can increase their efficiency while reducing costs and increasing the range of goods they sale; and also improve their relationship with the customers. Considering that in Bulgaria and globally as well one of the best selling goods online are apparel and footwear, the aim of this research is to show what are the specifics, advantages and disadvantages for the participants in the online transactions. And thus to analyze the current state and outline the main trends of the apparel and footwear online sales in Bulgaria.

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