Focus 3 : Cover Image

Фокус 3 :
Focus 3 :

Management models and trends for applications in tourism

Author(s): Author Not Specified
Subject(s): Editorial
Published by: Нов български университет
Keywords: Strategic engagement; State authorities; Tourism; Tourism Management Organizations; Tourism businesses; Economic, social and cultural development; Conceptual model for tourism zoning
Summary/Abstract: Different models of strategic engagements between state authorities, tourism management organizations and tourism businesses in leading tourist destinations are discussed. Different approaches are sought through which tourism can contribute not only to the economic and cultural development of the destinations, but also to the social development. The strategic guidelines in human capital management are highlighted, requiring multi-faceted tools and adequate motivating impacts on creative organizational behavior of those in the hospitality industry. A new conceptual model for tourism zoning in Bulgaria is proposed to act as a tool for the marketing of destinations but also for the creation of regional tourist products. Marketing and business development are becoming an important part of the top management of tourism that manages not only the organization of leisure time, ways to restore physical and mental performance, but also offers city management strategies as attractive tourist destinations – one of the major missions and policies for managing modern cities.