Charity communication and corporate social responsibility – the Bulgarian case Cover Image
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Charity communication and corporate social responsibility – the Bulgarian case
Charity communication and corporate social responsibility – the Bulgarian case

Author(s): Evelina Christova
Subject(s): Communication studies, Social development, Economic development, Business Ethics
Published by: Нов български университет
Keywords: Corporate social responsibility; Communications; Charity; Philanthropy; CSR; Business strategy
Summary/Abstract: Increasingly, companies operating on the Bulgarian marketare recognizing themselves as an active citizen and are seeking the realizationof social responsibility in their business strategies. Communicatingthat approach poses a number of challenges. This article presentsrelevant data acquired through a study of charity communication andCSR in the contemporary Bulgarian society. Experts with long-time experiencein the area were interviewed.