ЗАД КУЛИСИТЕ НА ТЕАТРАЛНИЯ PR. SELFIE И BACKSTAGE СНИМКИ В СОЦИАЛНИТЕ МРЕЖИ КАТО PR ТЕХНИКА
BEHIND THE SCENES OF THE THEATRICAL PR. SELFIE AND BACKSTAGE PHOTOS ON SOCIAL NETWORKS LIKE A PR TECNIQUE

Author(s): Nikolay Plamenov Nedekov
Subject(s): Language and Literature Studies
Published by: Бургаски свободен университет
Keywords: theater; PR; Social Networks; Selfies; photos
Summary/Abstract: The report examines provoking interest of the audience to life outside the stage in the theater as a means and PR technique. Large-scale use of social networks as a channel of communication between cultural institutions and their audience suggests the use of modern methods of communication. This suggests "the rise of the curtain" and virtual admission of the public to the „secret" moments backstage rehearsal process, amusing anecdotes, personal holidays and many other - shared by Selfies, unformal photos and personal comments to them

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