Стратегии конкурентного поведения девелопера на первичном рынке жилья на отдельных фазах экономического цикла
Strategy of Competitive Behaviour of the Developer in Primary Housing Market During Separate Phases of a Business Cycle

Author(s): Tatiana Ivashentseva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: housing market; developer; development; builder; marketing strategies; business cycles
Summary/Abstract: The Article covers the justification of a choice of a marketing strategy of developers in the primary housing market during separate phases of a business cycle (based on the examples of companies operating in the territory of Novosibirsk and the Novosibirsk region).

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