Strategy of Competitive Behaviour of the Developer in Primary Housing Market During Separate Phases of a Business Cycle Cover Image

Стратегии конкурентного поведения девелопера на первичном рынке жилья на отдельных фазах экономического цикла
Strategy of Competitive Behaviour of the Developer in Primary Housing Market During Separate Phases of a Business Cycle

Author(s): Tatiana Ivashentseva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: housing market; developer; development; builder; marketing strategies; business cycles
Summary/Abstract: The Article covers the justification of a choice of a marketing strategy of developers in the primary housing market during separate phases of a business cycle (based on the examples of companies operating in the territory of Novosibirsk and the Novosibirsk region).

  • Page Range: 328-336
  • Page Count: 9
  • Publication Year: 2015
  • Language: Russian