Effective management of the relationship between the casino industry and tour operators’ business Cover Image
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Ефективно управление на взаимодействието между казино индустрията и туроператорския бизнес
Effective management of the relationship between the casino industry and tour operators’ business

Author(s): Nikola Gaydarov
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Summary/Abstract: The paper discusses the development of the gambling and casino industry in the overall framework of Experience economy, the underlying organizational and behavioral models and the impact of the industry on tourism related business models and attractiveness of tourist locations. The findings of the research will serve to monitor and assess in greater detail the possibilities for effective management of the relationship between the casino industry and tour operators' businesses, as well as the key factors that bring about this relationship.