Positioning of cruise products of the travel agencies as an oppurtunity for increasing the competitiveness of the bulga Cover Image
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Позициониране на круизния продукт на туроператорите като възможност за повишаване на конкурентоспособността на българския туризъм
Positioning of cruise products of the travel agencies as an oppurtunity for increasing the competitiveness of the bulga

Author(s): Stiliyana Basmadzhieva
Subject(s): Business Economy / Management, Marketing / Advertising, Tourism
Published by: Нов български университет
Keywords: cruise product; competitiveness; marketing strategies;
Summary/Abstract: With the development of the Tourism Industry and the increasing volume of consumer’s needs, arises the necessity to create alternative ways for entertainment and recreation, including distinguished cruise products. In this specific niche tourism has great potential for development at national level and by applying the appropriate marketing strategy cruise products can be used as a lever to increase the competitiveness of the bulgarian tourism.