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Аспекти на оценяването на конкурентоспособността на фирмата
Aspects of company competitiveness evaluation

Author(s): Vyara Milusheva
Subject(s): Business Economy / Management, Accounting - Business Administration
Published by: Нов български университет
Keywords: company competitiveness; methods; evaluation; analysis; indicators;
Summary/Abstract: Diagnosing the problematic areas of competitiveness is of a key importance. This requires an accurate and objective assessment of the achieved level of competitiveness and the potential for its improvement. The evaluation and the results obtained constitute a source of information about the performance of the company, about its strengths and weaknesses and, at the same time, are a starting point for discovering new opportunities for improving competitiveness.