Innovation activity in the tourism business: investing in technology, education, and creativity Cover Image
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Иновационната активност на туристическия бизнес - инвестиции в технологиите, образованието и креативността
Innovation activity in the tourism business: investing in technology, education, and creativity

Author(s): Sonya Alexieva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: innovation; tourism; hotel business; investment; technology; communications; education; сreativity;
Summary/Abstract: The growing role of innovation in the tourism industry is the result of huge investment in technology, education, and creativity which are changing the hospitality business. The paper is focused on the challenges that sustainable tourism development is facing as a result of the emergence of new services and products that attract tourists by quality and innovation. It presents creative ideas and technology in the hotel and restaurant business and transportation which are changing the dynamics of international market competition and analyzes the results of commutations in innovation activity with impacts on company development, expert leadership potential and effective communications_ for tourism.