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Фактори за избор на стратегия за комерсиализация на нови технологии
Factors for selection of strategy commercialization of new technologies

Author(s): Roumiana Brestnichka
Subject(s): Business Economy / Management
Published by: Нов български университет
Keywords: technology-based companies; commercialization of technology;
Summary/Abstract: Small technology-based companies have different strategic decisions for the commercialization of its technology. The strategic choice depends on the strength of the rights on innovation, controls on complementary assets and the application of technology. The power of rights on innovation refers to the mechanism of removing potential user of the technology from the opportunity to develop its own technology or to imitate the original technology. Commercialization of innovation requires its connection with complementary assets. Specialized technologies are suitable for a particular application while general technologies can be used for many different applications. The combination of these factors explains some important aspects of technology commercialization strategies.