Office research of the strategies of Bulgarian farms Cover Image
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Кабинетно проучване за стратегиите на българските земеделски стопанства
Office research of the strategies of Bulgarian farms

Author(s): Lyubomir Lyubenov
Subject(s): Agriculture, Socio-Economic Research
Published by: Нов български университет
Keywords: office research; farms; strategies;
Summary/Abstract: The aim of the office research on the strategies of Bulgarian farms is to serve as a forerunner of empirical research on specific sub-sectors and regions of agriculture, for a more precise definition of the problems, methods, tools, resources, and time. It is established that online surveys are still not suitable for the Bulgarian agriculture due to significant distortion of information, poor IT infrastructure, and difficult internet access in rural areas. The majority of Bulgarian farms do not have well developed information systems - accounting, marketing, etc., for making adequate decisions. Identified is a typical marketing problem which farmers in Bulgaria are facing - hampered realization of production and low competitiveness. Proposed is a hypothesis for a relatively low practical application of business, respectively marketing, strategies of Bulgarian farms, despite the pressing need of such strategies.