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Дизайн мисленето като стратегически подход за иновации
Design thinking as a strategic approach to innovation

Author(s): Alexander Pozharliev
Subject(s): Business Economy / Management, Visual Arts, Marketing / Advertising, Human Resources in Economy
Published by: Нов български университет
Keywords: design; design thinking; strategy; innovation;
Summary/Abstract: The report examines design thinking as an ever increasing approach in addressing one of the main strategic questions that stand before every organization - how to build an internal capacity for innovation. It maps out the development of design thinking as an innovative human-centered approach which ever increasingly is used outside of the frame of the designer industry with the aim of innovation and transformation in all the spheres of business, as well as in the nonprofit fields. Presented are its main characteristics, oriented towards the systematic solving of complex problems in a dynamic and complex environment. Under discussion is the topical, in recent times, perception of design thinking not only as a methodology but also as a new way of thinking and attitude about strategic issues regarding how to do business. The development of its strategic role is mapped out as an innovative and transformative approach.