From Cross-Cultural Comparisons to a Comprehensive Intercultural Competence – Some Comments on the Issues of Intercultural Communication in International Business
From Cross-Cultural Comparisons to a Comprehensive Intercultural Competence – Some Comments on the Issues of Intercultural Communication in International Business

Author(s): Antoaneta Daneshka
Subject(s): Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: International Business; National Culture; Cross-Cultural Management; Intercultural Communication; Intercultural Competence
Summary/Abstract: The subject of the paper is the phenomenon of intercultural communication in international business. That is, a cross-point of culture, communication and international business is sought for. It is assumed that recognizing and managing cultural differences and similarities is instru mental for achieving effectiveness in international environment for the purpose of doing inter national business. Moreover, it is argued that the multidimensionality of the ‘culture’ concept and its situational and dynamic character in the context of international business substanti ate a reasonable transition from cross-cultural comparisons to the development of a compre hensive intercultural competence - that is, a transition from cross-cultural communication to transactional culture building for the purpose of doing international business. The paper is based on literature review, observation and analytical reasoning.

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