Стойностни структури при промяна на бизнес моделите
Value Structures of Change in the Business Models

Author(s): Biser Zlatanov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: business model; media product; value structure; value
Summary/Abstract: Changes in the media environment and the ongoing transformation of the media economy require thorough examination of their foundations. The central focus of this paper is on value structures and their integration into business models. Even today, business models remain subject to vague definitions and are often poorly understood in terms of their analytical potential. We argue that a model should represent structured knowledge, where information is systematically organized. This principle applies to the business model, and we propose a conceptual framework designed to capture the key shifts in value structures.

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