Нова медийна икономика: стари и нови предизвикателства пред медийния бизнес
New media economics - old and new challenges in the media business
Author(s): Petranka Fileva, Biser ZlatanovSubject(s): Politics / Political Sciences, Anthropology, Social Sciences, Economy, Education, Psychology, Business Economy / Management, Political Sciences, Civil Society, Governance, Communication studies, Sociology, Public Finances, Marketing / Advertising, Socio-Economic Research
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media economics; new media; value networks; partnerships; value proposition
Summary/Abstract: Disruptive media environment applies the creative destruction forces creating new value networks and destroying the incumbent. To write about the new or the old media economics is a speculative idea. In this paper we stick to three key changes or tendencies that impact the behaviour of the media companies: (1) personalization and contextualization, (2) fragmentation, (3) partnership and digitalization. We recognize the need of the elaboration of new value proposition from the traditional media.
Journal: Медиалог
- Issue Year: 2020
- Issue No: 8
- Page Range: 141-163
- Page Count: 23
- Language: Bulgarian