Моралните норми в дигиталната медийна среда
Moral Norms in the Digital Media Environment

Author(s): Nikolay Mihaylov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital media; professional ethics; online communication; regulation in digital media; media environment
Summary/Abstract: The article defends the position that even in the conditions of digital and technological change in the media environment, the normative approach to explaining and building professional morality remains leading for professional communicators. It examines the consequences of the digital revolution in the media and its signi¿cance for the professional morality of all specialists involved in public communication. Based on a representative empirical study, the trends and changes in the processes of regulation and self-regulation of public communication processes in a digital media environment are analysed and summarized.

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